高级媒体购买员
Senior Media Buyer
关于 Rouge Care
Rouge Care 是一家高端红光疗法公司，通过临床启发的健康设备、软件和设计打造健康科技的未来。
我们正在寻找一位高级媒体购买专员，通过世界级的付费媒体执行、创意测试和性能优化来帮助扩大客户获取。
职位概述
该职位负责以下平台的付费媒体执行：
- Meta 广告
- Google 广告
- TikTok 广告
- Pinterest 广告
你将与市场经理紧密合作，通过有纪律的媒体购买、创意测试和性能分析来扩大收入。
虽然付费媒体是你的主要职责，你还将为落地页、网站转化优化、电子邮件营销和客户获取策略提供想法和见解。
你将负责的工作
付费媒体管理
- 在 Meta、Google、TikTok 和 Pinterest 上启动、管理并优化广告活动
- 管理预算、出价策略、受众定位和账户结构
- 扩展表现优异的广告活动，同时保持效率目标
- 监控每日表现并识别优化机会
- 分析广告活动、创意、受众和落地页的表现
创意测试
- 与我们的创意团队合作，开发新的广告概念和测试想法
- 对钩子、信息、优惠、角度和创意格式提供反馈
- 制定结构化的测试路线图并识别成功的模式
- 帮助提升所有获客渠道的创意表现
转化优化
- 识别改进落地页、产品详情页、优惠、组合套装和结账体验的机会
- 与开发人员和市场人员合作快速推出实验
- 分析用户行为和转化数据以提高表现
性能分析
- 跟踪并报告关键指标，包括 MER、ROAS、CAC、CVR、AOV 和收入贡献
- 在各渠道中识别增长机会和扩展杠杆
- 提供基于数据的可操作建议
我们寻找的人选
- 4 年以上管理电商品牌付费媒体的经验
- 熟练使用 Meta 广告和 Google 广告
- 有管理 TikTok 和 Pinterest 广告活动的经验
- 熟悉 Shopify 和 GA4
- 有成功扩展付费媒体账户的经验
- 强大的分析和解决问题的能力
- 具备创意测试思维
- 适应远程环境中独立工作
- 高度有条理且有责任感
加分项
- 曾在类似岗位工作过
查看英文原文
About Rouge Care
Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.
We’re looking for a Senior Media Buyer to help scale customer acquisition through world-class paid media execution, creative testing, and performance optimization.
Role Overview
This role owns paid media execution across:
- Meta Ads
- Google Ads
- TikTok Ads
- Pinterest Ads
You’ll work closely with the Marketing Manager to scale revenue through disciplined media buying, creative testing, and performance analysis.
While paid media is your primary responsibility, you’ll also contribute ideas and insights across landing pages, website conversion optimization, email marketing, and customer acquisition strategy.
What You’ll Do
Paid Media Management
- Launch, manage, and optimize campaigns across Meta, Google, TikTok, and Pinterest
- Manage budgets, bidding strategies, audience targeting, and account structure
- Scale winning campaigns while maintaining efficiency targets
- Monitor daily performance and identify optimization opportunities
- Analyze campaign, creative, audience, and landing page performance
Creative Testing
- Collaborate with our creative team to develop new ad concepts and testing ideas
- Provide feedback on hooks, messaging, offers, angles, and creative formats
- Build structured testing roadmaps and identify winning patterns
- Help improve creative performance across all acquisition channels
Conversion Optimization
- Identify opportunities to improve landing pages, PDPs, offers, bundles, and checkout experiences
- Work with developers and marketers to launch experiments quickly
- Analyze user behavior and conversion data to improve performance
Performance Analysis
- Track and report on key metrics including MER, ROAS, CAC, CVR, AOV, and revenue contribution
- Identify growth opportunities and scaling levers across channels
- Provide actionable recommendations backed by data
What We’re Looking For
- 4+ years of experience managing paid media for e-commerce brands
- Strong experience with Meta Ads and Google Ads
- Experience managing TikTok and Pinterest campaigns
- Strong understanding of Shopify and GA4
- Proven ability to scale paid media accounts
- Strong analytical and problem-solving skills
- Creative testing mindset
- Comfortable working independently in a remote environment
- Highly organized and accountable
Nice to Have
- Experience with retention (email & SMS)
- Experience running CRO experiments
- Experience with subscription or health & wellness brands
- Familiarity with SEO fundamentals
You’ll Work With
- Marketing Manager
- Creative Director
- Copywriter
- Designer / Video Editor
- Developer
- SEO Consultant
- Email Specialist
Benefits
- Remote-first work environment
- 4 weeks vacation
- 5 personal/sick days
- Group insurance
- RRSP matching up to $5,000
- $500 annual health & wellness allowance
- Legendary Christmas party
Originally posted on Himalayas