高级产品经理 - 增长
Senior Product Manager - Growth
可信（Credible）是一家领先的美国消费者金融平台，正在改变消费者获取和比较金融产品的方式。我们在消费者和企业层面开展业务。在消费者方面，我们通过比较学生贷款、个人贷款、抵押贷款、信用卡和保险的个性化、预批准的优惠，帮助数百万用户做出更明智的财务决策——而不会影响他们的信用评分。在企业方面，我们通过与贷款机构、保险公司和金融机构的深度集成和合作，推动金融产品的比较和分发，同时还为第三方合作伙伴和分销渠道提供市场技术和服务能力。
职位描述
我们正在招聘一位高级产品经理，负责可信性能营销落地页和站内流程的转化率优化（CRO）。这是一个高影响力、跨职能的职位，位于性能营销、产品和数据的交汇点，负责实验路线图、落地页创建和优化，以及帮助可信将更多付费流量转化为合格潜在客户的测试基础设施。
你将直接与性能营销主管合作，并与工程、设计和商业智能团队紧密配合，持续进行CRO实验。理想的候选人具备强大的产品直觉，同时具有量化思维，并倾向于快速推出测试，而非追求完美的解决方案。
职责
- 负责实验路线图：维护并优先处理所有垂直领域（个人贷款、学生贷款再融资、私立学生贷款、保险等）的CRO和落地页实验的滚动待办事项；根据影响和依赖关系排序测试
- 使用可信的CMS创建和优化落地页：与设计、工程和市场团队合作，构建和优化提升质量评分、加载速度、转化率和整体CMS功能的落地页
- A/B测试设计与分析：定义假设、成功指标和最小可检测效应；负责统计分析并清晰呈现结果，提出下一步建议
- 流程表现责任：跟踪并负责付费流程中的关键绩效指标（点击到预批准率、预批准到提交率、提交到批准率），并识别最具影响力的流失点
- 跨职能执行：与工程团队协调实施测试方案，确保高效推进项目
查看英文原文
Who is Credible?
Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.
ABOUT THE ROLE
We are hiring a Senior Product Manager to own the CRO (conversion rate optimization) of Credible's performance marketing landing pages and on-site funnel. This is a high-impact, cross-functional role sitting at the intersection of performance marketing, product, and data - responsible for the experiments roadmap, landing page creation and optimization, and the testing infrastructure that helps Credible convert more of its paid traffic into qualified leads.
You will work directly with the Head of Performance Marketing and partner closely with Engineering, Design, and BI to run a continuous stream of CRO experiments. The ideal candidate combines strong product instincts with a quantitative mindset and a bias for shipping tests quickly over building perfect solutions.
RESPONSIBILITIES
- Own the experiments roadmap: maintain and prioritize a rolling backlog of CRO and landing page experiments across all verticals (Personal Loans, Student Loan Refi, Private Student Loans, Insurance, etc.); sequence tests by impact and dependency
- Landing page creation & optimization using Credible’s CMS: collaborate with Design, Engineering, and Marketing to build and refine landing pages that boost Quality Score, load speed, conversion rates, and overall CMS capabilities
- A/B test design and analysis: define hypotheses, success metrics, and minimum detectable effects for each experiment; own statistical analysis and present clear readouts with recommended next steps
- Funnel performance ownership: track and own KPIs across the paid funnel — click-to-prequal rate, prequal-to-submit rate, submit-to-approval rate — and identify the highest-leverage drop-off points
- Cross-functional execution: coordinate with Engineering on implementation timelines, with BI on instrumentation and event tracking, and with the SEM team on campaign alignment and Quality Score requirements
- Performance reporting: build and maintain dashboards that give the marketing team real-time visibility into experiment status, landing page performance, and conversion trends
- Conversion signal infrastructure: partner with the BI Engineer to improve offline conversion data quality and ensure experiment results feed back accurately into Google Ads bidding signals
- User insight synthesis: use session recordings, heatmaps, funnel analytics, and qualitative feedback to generate testable hypotheses and maintain a prioritized insight backlog
EDUCATION & EXPERIENCE
- Experience: 5+ years in a Product Management role with a strong focus on conversion rate optimization, growth, or performance marketing products
- CRO depth: hands-on experience designing, running, and analyzing A/B tests on landing pages or on-site funnels; familiarity with statistical significance, sample sizing, and experiment pitfalls
- Marketing fluency: strong understanding of paid acquisition mechanics - Quality Score, landing page relevance, campaign-to-page alignment, and how conversion rate impacts paid channel economics
- Technical collaboration: able to write clear specs, work closely with engineers on implementation, and understand front-end constraints without needing to code
- Data skills: experienced with Google Analytics, Looker, or similar analytics tools
- Speed and pragmatism: bias for launching imperfect tests quickly over waiting for perfect conditions; comfortable operating in a high-iteration environment
- Communication: strong written English; able to present experiment results and strategic recommendations to both technical and non-technical stakeholders
- Education: Bachelor's degree; quantitative, engineering, or business background preferred
NICE TO HAVE
- Experience at a FinTech, financial marketplace, or lead-generation company
- Familiarity with Google Ads Quality Score and how landing page experience affects paid channel performance
- Experience with Strapi
- Experience with tools like Optimizely, VWO, Google Optimize, or similar experimentation platforms
- Background working with session replay tools (Hotjar, FullStory) and funnel analytics (Mixpanel, Amplitude)
- Prior experience in a performance marketing or growth role before moving into PM
- Experience managing experiments across mobile and desktop simultaneously
Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
View more details about Credible Benefits
For high cost of labor markets such as but not limited to New York City and San Francisco:
$140,000—$165,000 USD
For all other US locations:
$120,000—$150,000 USD
Why work at Credible?
We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.
We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Originally posted on Himalayas