CRM营销专员 – 生命周期营销与留存
CRM Marketing Associate – Lifecycle Marketing & Retention
关于CookUnity:
食物在现代便利中失去了灵魂,随之失去的还有滋养、启发和连接我们的力量。因此,CookUnity于2018年成立,成为首个将世界与真正优质食物的源头——厨师相连接的平台。如今,CookUnity每年从行业顶尖厨师那里为全国各地的家庭提供5000万份餐食。新鲜、即食,并以滋养身心的热情精心制作。
我们不愿止步于此,CookUnity正在扩大业务范围,超越配送,成为一个不断创新的市场,专注于我们的单一使命:赋能厨师,滋养世界。
如果这个使命让你在各方面都感到兴奋,那么你找到了正确的职位公告。
关于团队:
这是一个独特的机会,加入一个协作性强、不断壮大的CRM团队,对业务表现有实际影响。你将与我们的CRM团队一起工作,该团队包括CRM高级总监、生命周期营销经理、生命周期营销主管以及其他CRM成员和协调员。你将直接向CRM总监汇报。我们是行动派!CRM团队的每个成员都具有强烈的行动倾向。
职位描述:
CRM助理 – 生命周期营销与留存将协助CRM团队规划、实施、安排和执行针对我们生命周期工作的及时电子邮件、短信、推送通知和应用内消息,同时与CRM团队合作制定沟通策略,准确执行活动,并进行后续分析。
职责:
- 负责电子邮件、短信、推送通知(包括临时和自动化)的实施,以及在我们的CRM平台(Braze)中为客户分组的构建,用于我们的生命周期工作
- 维护CRM营销日历和路线图
- 支持每周绩效报告的维护
- 协助跨职能(工程、产品、数据团队)的沟通,与CRM团队和内部利益相关者/依赖方进行交流,包括但不限于:
- 撰写电子邮件、推送通知、短信和应用内消息的简报
- 与数据/分析团队合作,对生命周期仪表板/报告中的活动进行分类/归类
- 协调文案和设计工作,确保按时完成
- 与其他内部团队合作,支持他们的计划
- 协调内部利益相关者的沟通审批
任职要求:
- 2年以上D2C电子邮件营销工作经验
- 有构建和管理客户分组的经验
查看英文原文
About CookUnity:
Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
About the Team:
This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action.
The role:
The CRM Associate – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.
Responsibilities:
- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts
- Maintain the CRM marketing calendar and Roadmap.
- Support upkeep of weekly performance reporting
- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
- writing briefs for emails, push notifications, SMS, and in-app messages
- collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
- coordinating copy and design work to ensure deadlines are met
- collaborating with other internal teams to help support their initiatives
- facilitate internal sign-off of communications from internal stakeholders
Qualifications:
- 2+ years of working experience in D2C email marketing
- Experience with building and deploying emails from scratch
- Experience working cross-functionally with creative partners (designers & copywriters)
- Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
- Very strong written and verbal skills in English
- Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines
Preferred requirements:
- Experience with Braze platform
- Experience with SMS marketing in a D2C environment
- General understanding of HTML
- General understanding of personalization in CRM
Learn More About CookUnity
We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!
Benefits
💸 Get paid in USD.
🗺 Work remotely: design the life that you want
⛱ Enjoy 15 days of vacation each year from the start date
🎄 16 fully paid Argentinean holidays
🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
🧑🏫 Personalized English coach
If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
A quick note for all candidates
We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:
- Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com
- Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.
- We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
- We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.
If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.