产品市场经理
Product Marketing Manager
FMX 是一家快速发展的 SaaS 公司，帮助学校和地方政府更高效地运营。我们不寻找只是支持发布或完成路线图上任务的人。我们寻找一位产品营销经理，能够塑造我们的产品在市场上的认知——定义清晰的定位，构建能引起共鸣的信息，并领导能带来实际影响的上市策略。你将与产品、销售和内容团队紧密合作，确保每次发布都经过深思熟虑，每份资产都有明确目的，每个故事都能回归到客户真正关心的内容。
职责：
作为产品营销经理，你将：
- 制定清晰、有说服力的价值主张和信息框架，使我们的产品在竞争激烈的市场中脱颖而出，巩固我们的定位。
- 主导端到端的上市（GTM）执行和产品发布，协调跨职能团队，确保所有渠道的一致性交付。
- 通过为团队提供赢得销售所需的工具来推动销售赋能，包括演讲稿、案例研究、一页纸文档和竞争对手对抗卡。
- 收集深入的市场情报，成为我们竞争对手和买家具体采购标准的专家。
- 与创意团队合作，制定内容策略，制作高影响力的资产，如博客、白皮书和视频，以覆盖整个销售漏斗的每个阶段。
- 通过与用户互动收集见解、推荐和成功故事，促进客户倡导，验证我们产品的价值。
要求
优先经验与素质：
我们正在寻找什么样的人？
- 2-5 年专注于产品营销的经验，最好在 B2B SaaS 领域有扎实背景。
- 能够通过出色的写作和讲故事能力进行沟通，将复杂的技术术语转化为清晰且易于理解的“人性化”优势。
- 有项目管理经验，能够同时成功管理多个项目，从小型功能更新到高风险的产品发布。
- 分析型思维，擅长利用数据（使用指标、市场趋势和赢/输分析）驱动战略决策。
- 合作精神，体现在与产品和销售领导密切合作的历史，以对齐路线图和组织目标。
- 你体现了我们的核心价值观：团队合作、卓越和诚信。
招聘流程
查看英文原文
FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. We’re not looking for someone to simply support launches or check boxes on a roadmap. We’re looking for a Product Marketing Manager who can shape how our products are understood in the market—defining clear positioning, building messaging that resonates, and leading go-to-market efforts that drive real impact. You’ll partner closely with Product, Sales, and Content to ensure every launch is thoughtful, every asset has a purpose, and every story connects back to what our customers truly care about.
Responsibilities:
As a Product Marketing Manager, you will:
- Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market.
- Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels.
- Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards.
- Gather deep market intelligence to become the resident expert on our competition and our buyers’ specific purchasing criteria.
- Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel.
- Foster customer advocacy by engaging with users to gather insights, testimonials, and success stories that validate our product’s value.
Requirements
Preferred Experience & Qualities:
What are we looking for in this role?
- 2–5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space.
- The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable "human" benefits.
- Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches.
- An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making.
- A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals.
- You embody our core pillars: Teamwork, Excellence, and Integrity.
The hiring process for this role:
- Apply! Submit your resume and answers to the application questions below via the Workable portal.
- Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
- Hiring manager conversation: A 60-minute conversation with the VP, Marketing. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc.
- Take Home Assessment: Selected candidates will complete a brief at-home assessment as part of the hiring process.
- Final Interview: A 60-minute peer interview with members from the Product Marketing team.
- Questions for you from the team on your background, as well as time to discuss the day-to-day responsibilities and team culture.
- Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.
Benefits
FMX Benefits and Life at FMX:
- You'll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
- Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
- Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
- Home office stipend: We’ll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture, and accessories. You will also get $60/month toward your home internet connection.
- Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
- Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
- You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.
Compensation:
- This position offers a base salary and is eligible for the Company's Performance Bonus program. Total on-target earnings (OTE) are expected to be $90,000–$100,000 annually.
- 401(k) and medical / dental / vision / short and long term disability / life insurance.
Other considerations: The candidate for this position can be located anywhere in the US.
Company:
FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at:
Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.
Originally posted on Himalayas