增长 - 数字营销（企业）
Growth - Digital Marketing (Enterprise)
关于团队
增长团队推动ChatGPT的消费者和企业部门以及其他OpenAI产品在全球的用户和收入增长。我们贯穿整个销售漏斗——从认知和获取，到激活、留存和扩展——结合全球绩效营销、人工智能驱动的工作流程、产品内优化、洞察、实验和创意运营工程。
关于职位
我们正在招聘一位B2B企业付费营销负责人，负责在各个渠道（包括付费搜索、付费社交、程序化广告、联盟营销和新兴渠道）建立并扩大全球需求生成。该负责人将为复杂的企业的采购流程定义渠道策略，将付费媒体与基于客户的企业营销（ABM）计划联系起来，并从目标客户接触开始，负责整个管道和收入的表现。
你将与销售、市场进入（GTM）、现场营销、产品营销、营销运营、数据科学、财务、设计和产品紧密合作，将企业优先事项转化为协调的活动。这个团队结合严谨的衡量标准与紧密的销售对齐、快速实验以及对企业委员会、长销售周期和地区企业需求的深入了解。
在这个职位上，你将：
- 负责针对企业受众的付费搜索、付费社交、程序化广告、联盟营销和其他渠道的全球付费渠道策略，包括规划、预测、预算节奏、受众设计和绩效管理。
- 在重点客户和细分市场中建立并扩大ABM计划，协调付费媒体与销售外展、现场营销、高管参与、活动和生命周期计划。
- 与销售和GTM领导层合作，确保投资与客户优先事项、区域、管道目标和产品或解决方案策略一致。
- 优化企业销售漏斗的表现，从客户接触和合格需求到机会、管道和收入，具备清晰的归因和增量框架。
- 为采购委员会、行业、公司规模、使用场景和企业采购旅程的不同阶段制定受众和信息策略。
- 与销售和营销运营建立闭环运作节奏，将客户级别的信号、管道质量和胜败反馈转化为渠道决策。
- 在考虑地区销售策略和本地化的情况下，设计实验和可扩展的方案。
查看英文原文
About the Team
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
About the Role
We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue.
You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs.
In this role, you will:
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
- Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
- Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays.
- Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution and incrementality frameworks.
- Develop audience and messaging strategies for buying committees, industries, company sizes, use cases, and stages of the enterprise purchase journey.
- Create a closed-loop operating rhythm with Sales and Marketing Operations that turns account-level signals, pipeline quality, and win/loss feedback into channel decisions.
- Design experiments and scalable playbooks across markets while accounting for regional sales motions, localization needs, privacy constraints, and platform nuances.
- Build AI-enabled creative, targeting, reporting, and optimization workflows that increase speed and personalization while maintaining quality and control.
You might thrive in this role if you have:
- 10+ years of B2B growth, demand generation, or performance marketing experience, including meaningful ownership of enterprise programs.
- 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
- A strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
- Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
- Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
- Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions.
- Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action.
- Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.