市场综合专员
Marketing Generalist
Emerald Cloud Laboratory（ECL）让生命科学工作者可以离开实验室，完全通过电脑进行研究。ECL的科学家们不再需要在实验台前手动完成实验，而是利用Emerald工业实验室设施中远程自动执行所有标准的生物学和化学实验，整个研究流程——从实验设计到数据分析——都在一个软件平台上完成。我们的系统通过允许科学家在全球任何地方运行湿实验，而无需进入实验室，从而赋能大型制药公司、初创企业和学术实验室的科学家
Emerald Cloud Lab正在寻找一名市场专员，负责创建和分发内容，确立ECL在云计算实验室科学和自动化领域的思想领导地位
这个职位位于科学可信度与营销技巧的交汇点——你将把复杂的工程技术转化为能引起科学家、研发负责人和技术决策者共鸣的内容
你将负责
· 主导内容营销日历，确保产出与品牌、需求生成和销售支持目标一致
· 撰写、编辑并管理博客文章、文章、案例研究和网页文案的制作，这些内容能够可信地与科学和技术受众沟通
· 研究、撰写并发布深度白皮书和技术报告，展示科学严谨性和产品能力
· 与领域专家、科学家和管理层合作，创作思想领导力内容——署名文章、观点文章和长篇资料
· 与产品、科学和工程团队合作，将技术和科学概念转化为清晰且有说服力的叙述
- 在需要时管理自由撰稿人、设计师和代理合作伙伴，以扩大内容生产规模
- 跟踪并报告内容表现（流量、参与度、线索影响），并根据结果进行迭代优化
- 确保所有内容保持科学准确性和技术可信度
- 支持整合营销计划和活动的规划与执行，涵盖电子邮件、网站、社交媒体、网络研讨会、活动、内容等其他相关渠道
- 管理多项日常营销工作，平衡计划中的举措与不断变化的业务优先级和时间敏感的需求
- 与设计团队合作，改进公司网站，包括网页更新、基础SEO、网站结构、内容组织等
查看英文原文
TheEmerald Cloud Laboratory (ECL) enables life scientists to move out of the lab, and to conduct research entirely from a computer. Stepping away from manual completion of experiments at the bench, scientists on the ECL leverage the remote, automated execution of all standard biology and chemistry experiments in Emerald’s industrial lab facilities, working within a software platform for all stages of research workflows, from experimental design to data analysis. Our system empowers scientists at Big Pharma companies, startups, and academic laboratories by allowing them to run wet lab experiments from anywhere in the world without ever stepping foot into the lab
Emerald Cloud Lab is looking for a Marketing Generalist to lead the creation and distribution of content that establishes ECL as a thought leader in cloud laboratory science and automation.
This role sits at the intersection of scientific credibility and marketing craft — you'll translate complex,
technical work into content that resonates with scientists, R&D leaders, and technical decision-makers.
What You'll Do
· Own the content marketing calendar, aligning output with brand, demand generation, and sales enablement goals.
· Write, edit, and manage the production of blog posts, articles, case studies, and web copy that speak credibly to a scientific and technical audience.
· Research, write, and publish in-depth white papers and technical reports that showcase scientific rigor and product capability.
· Develop thought leadership content — bylines, opinion pieces, and long-form assets — in partnership with subject-matter experts, scientists, and leadership.
· Partner with product, science, and engineering teams to translate technical and scientific concepts into clear, compelling narratives.
- Manage freelance writers, designers, and agency partners as needed to scale content production.
- Track and report on content performance (traffic, engagement, pipeline influence) and iterate based on results.
- Ensure all content maintains scientific accuracy and technical credibility.
- Support the planning and execution of integrated marketing plan and campaigns across email, website, social media, webinars, events, content, and other relevant channels.
- Manage multiple day-to-day marketing activities, balancing planned initiatives with changing business priorities and time-sensitive needs.
- Work with Design to improve the company website, including webpage updates, basic SEO, site organization, conversion paths, and content accuracy.
- Help plan and execute webinars, conferences, and other events, including promotion, registration, collateral, and post-event follow-up.
- Support company announcements, customer communications, product marketing, and other cross-functional marketing needs.
- Track campaign and channel performance, including engagement, lead generation, conversion, and pipeline influence, and recommend improvements based on the results.
- Monitor the primarily automated inbound lead triage process, ensuring inquiries are captured, categorized, and routed promptly through HubSpot.
- Research companies and individual contacts as needed to validate lead information, assess basic fit, and provide relevant context, reviewing exceptions or ambiguous inquires.
- Build and maintain HubSpot forms, lists, campaigns, email programs, landing pages, basic workflows, lead-routing rules, and nurture programs.
- Maintain CRM data quality, creating dashboards and reports covering campaign performance.
- Regularly audit the inbound workflow for gaps, delays, or routing errors and work with Sales to improve qualification criteria, automation rules, handoff processes, and reporting.
- Document repeatable processes, templates, workflows, and standards as the company’s marketing infrastructure develops.
What You Bring
- 2-5+ years of experience in marketing, with a track record of owning marketing functions.
- Hands-on experience with website design and content management — comfortable working in a CMS and thinking about site structure, UX, and on-page content.
- Demonstrated experience working on and publishing white papers and thought leadership content for a technical or scientific audience.
- A technical background — a degree or hands-on experience in chemistry, life sciences, or a related scientific field is strongly preferred.
- Prior experience working in a technical or scientific company (e.g., lab automation, biotech, life sciences, or R&D-driven organization).
- Excellent writing, editing, and storytelling skills, with the ability to make complex technical topics accessible without oversimplifying them.
- Strong project management skills; able to manage mul8ple content workstreams and deadlines simultaneously.
- Comfortable collaborating directly with scientists, engineers, and technical leadership to source and validate content.
- Prior experience with CRMs.
Nice to Have
- Experience in cloud laboratory, lab automation, biotech, or pharma/life sciences marketing.
- Familiarity with SEO best practices and marketing analytics tools.
- Experience with graphic design or working closely with design teams on visual content.
- Experience with HubSpot
Originally posted on Himalayas