商务拓展代表
Business Development Representative
业务发展代表
公司：VIN IQ（媒体管理技术） 汇报对象：首席营收官 地点：远程办公（东部时间工作时间） 就职类型：全职 薪资：55,000–65,000美元基本工资；目标收入75,000–85,000美元
关于 VIN IQ
VIN IQ 为汽车经销商提供基于 VIN 的库存广告。每辆经销商库存车辆都会在 Google 和 Facebook 上单独推广，与实时库存数据相关，而不是通过品牌或车型级别的广泛活动。公司直接向经销商销售，并通过代理合作伙伴销售，目前正在扩大其外派销售团队。
这是一个小型、快速发展的团队。每位团队成员的工作从第一周起就可见。
职位概述
业务发展代表负责通过外派开拓为销售团队生成合格的预约。该职位专注于预约安排；不包括演示、演讲或合同谈判。
业务发展代表联系经销商决策者——经销商负责人、总经理、销售经理和营销总监，并安排他们与 VIN IQ 销售代表进行 15 分钟的发现通话。提供的方案是免费分析经销商自身的库存和广告表现。通话的目标是获得潜在客户的 15 分钟时间并获得查看其数据的许可，而不是通过电话销售订阅。
VIN IQ 采用两轮会议的销售流程。发现通话确定匹配度并获得构建分析所需的数据访问权限，并在第一次通话结束前安排第二次会议。在第二次会议上，销售代表展示已完成的分析并完成交易。业务发展代表在整个两个会议中对潜在客户负责，并根据经销商是否参加最终会议来衡量绩效。
职责
- 每个工作日完成 80–100 次外派电话，辅以邮件和 LinkedIn 跟进
- 每周安排五个合格的预约
- 当天内将所有电话、邮件和结果记录在 HubSpot 中
- 确认并再次确认已安排的预约以保障到场率
- 在接触前研究账户，包括所有权结构、当前广告供应商和屋顶数量
- 在预约前对每个潜在客户进行筛选
查看英文原文
Business Development Representative
Company: VIN IQ (Media Management Technologies) Reports to: Chief Revenue Officer Location: Remote (Eastern Time business hours) Employment type: Full-time Compensation: $55,000–$65,000 base salary; on-target earnings of $75,000–$85,000
About VIN IQ
VIN IQ provides VIN-level inventory advertising for automotive dealerships. Each vehicle on a dealer's lot is marketed individually across Google and Facebook, tied to live inventory data, rather than through broad campaigns at the make or model level. The company sells directly to dealerships and through agency partners, and is currently expanding its outbound sales organization.
This is a small, fast-moving team. The work of every team member is visible from the first week.
Position summary
The Business Development Representative is responsible for generating qualified appointments for the sales team through outbound prospecting. The role is dedicated to appointment setting; it does not include demonstrations, presentations, or contract negotiation.
The Business Development Representative contacts dealership decision-makers — dealer principals, general managers, general sales managers, and marketing directors — and schedules them into a 15-minute discovery call with a VIN IQ sales representative. The offer presented is a complimentary analysis of the dealership's own inventory and advertising performance. The objective of the call is to secure fifteen minutes of the prospect's time and permission to review their data, not to sell a subscription by phone.
VIN IQ runs a two-meeting sales process. The discovery call establishes fit and secures the data access required to build the analysis, and a second meeting is scheduled before the first call ends. In that second meeting, a sales representative presents the completed analysis and closes the business. The Business Development Representative remains responsible for the prospect through both meetings, and is measured on whether the dealership attends the closing presentation.
Responsibilities
- Complete 80–100 outbound calls per business day, supplemented by email and LinkedIn follow-up
- Schedule five qualified appointments per week
- Log all calls, emails, and outcomes in HubSpot the same business day
- Confirm and re-confirm scheduled appointments to protect show rates
- Research accounts prior to outreach, including ownership structure, current advertising vendors, and rooftop count
- Qualify each prospect before booking: correct decision-maker, sufficient inventory volume, and willingness to provide website access for the analysis
- Report objections and effective messaging back to the sales team to support ongoing script refinement
Performance expectations
First 30 days. Complete onboarding on the product, the market, and the call script. Reach full dial volume by the end of week two and begin setting appointments.
Days 30–90. Sustain five appointments set per week, producing approximately 13 held appointments per month. Maintain CRM records at a standard sufficient for accurate forecasting.
Beyond 90 days. A path to a closing role is available. Representatives who demonstrate consistent appointment-setting performance may earn the opportunity to present and close their own accounts, transitioning from held-appointment compensation to a full commission plan.
Compensation and on-target earnings
Base salary
$55,000–$65,000, based on experience
Held appointment bonus
$65 per appointment held ($25 for Prequalified Meeting Held and $40 for Qualified Meeting Held)
New account bonus
$200 per account closed from a BDR-sourced appointment
Variable at plan
Approximately $19,500 annually
On-target earnings
$75,000–$85,000
Variable compensation is uncapped. At-plan figures assume 13 held appointments per month and a 33 percent close rate on held appointments. Bonuses are paid monthly, based on activity recorded in HubSpot.
Qualifications
- One to three years of experience in a phone-based sales or customer-facing role; outbound cold calling experience preferred
- Demonstrated ability to sustain high call volume in a role where rejection is routine
- Experience maintaining accurate CRM records without supervision
- Strong verbal communication skills, including the ability to hold a productive conversation with a senior dealership manager
- Receptiveness to coaching and willingness to adopt revised messaging quickly
- Automotive retail experience is advantageous but not required
What VIN IQ provides
- HubSpot with dialer, sequences, and call recording
- A contact database and a call script validated on live calls
- Weekly coaching from the Chief Revenue Officer, including call review
- An established product with active customers and documented results
Performance measurement
Activity not recorded in HubSpot is not counted toward performance expectations. VIN IQ tracks dials, connects, appointments set, and appointments held. Held appointments are the primary measure of performance and the basis for variable compensation.
VIN IQ is an equal opportunity employer.
Salary: On-target earnings$75,000–$85,000Originally posted on Himalayas