增长负责人，发现部门
Growth Lead, Discover
关于公司
Circle 正在打造全球领先的 AI 驱动、一站式数字业务平台。我们让创作者、教练、教育者和企业能够将受众聚集在一起，通过引人入胜的讨论、直播、活动、聊天、课程和支付功能——全部在一个地方，全部以他们自己的品牌呈现。
我们自豪地成为一家拥有约 270 名（并持续增长中）员工的完全远程公司，来自全球 30 多个国家。我们寻找世界各地的优秀人才，让他们发挥出人生中最出色的工作，并在他们自己的生活中创造有意义的影响。我们不追踪工作时间，但对高期望值有非常严格的管理。我们在时区之间协作，高度异步化，并喜欢大量记录文档。
每年两次，我们会把整个公司带到世界各地美丽的地点进行公司团建。迄今为止，我们已在土耳其、葡萄牙、墨西哥、泰国、哥伦比亚、意大利、爱尔兰等地举办过团建，未来还会有更多！
了解更多关于在 Circle 工作的信息，请查看我们的招聘页面 https://careers.circle.so/。
职位描述
在 Circle，我们正在打造一项具有变革性的产品：一个发现市场，数百万用户可以在这里找到创作者、社区和产品，帮助他们实现最高的人生和职业目标。
你将负责构建和增长 Discover 市场的需求引擎。想象一个类似 Pinterest、Reddit 或 Instagram 的产品，重新设计为以帮助人们实现目标为目标，而不是让他们陷入无尽的负面滚动。通过 Discover，你将构建的技术可能帮助数百万人成长、自我实现，并活出最好的生活。
作为 Discover 的增长负责人，你将直接向 Discover 的总经理汇报，并与 Circle 的联合创始人紧密合作，将这一愿景变为现实。日常工作中，你将与 Discover 的产品团队、付费媒体团队、数据团队、品牌和设计工作室、生命周期营销、合作伙伴等密切合作。
这是一个完全远程的职位，面向北美任何时区的候选人。
你将负责
- 负责 Discover 市场的增长。推动流量进入 Discover，测试消费者如何发现和参与 Discover，并提升其 GMV 和交易量。
- A/B 测试和实验。运行实验以更好地获取、参与和留存流量。测试用户到达 Discover 时看到的内容、推荐背后的算法，以及
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ABOUT US
Circle is building the world’s leading AI-powered, all-in-one platform for digital businesses. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.
We’re proud to be a fully remote company of around 270 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.
Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!
Check out our Careers https://careers.circle.so/ page for more about working at Circle.
ABOUT THE ROLE
We’re building something game-changing at Circle: a discovery marketplace where millions can find creators, communities, and products to help them achieve their highest personal and professional goals.
You’ll own generating and growing the demand engine for the Discover marketplace. Think of a Pinterest, Reddit or Instagram-style product, reimagined with a mission to help people achieve their goals instead of distracting them with endless doom scrolling. Through Discover, you will be building technology that could help millions of people grow, self-actualize, and live their best lives.
As the Growth Lead for Discover, you’ll report directly to the GM of Discover and work closely with Circle's co-founders to bring this vision to life. Day to day you'll work with the product team for Discover, our paid media team, data team, brand and design studio, lifecycle marketing, partnerships, and more.
This is a fully remote role, open to candidates in any North American time zone.
WHAT YOU'LL BE DOING
- Own growth for the Discover marketplace. Drive traffic to Discover, experiment with how consumers find and engage with Discover, and grow its GMV and transaction volume.
- A/B testing and experimentation. Run experiments to better acquire, engage, and retain traffic. Test what people see when they arrive on Discover, the algorithms behind recommendations, and marketplace structure.
- Build Circle's end-to-end lifecycle email programs. Build the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
- Build an SEO program. Grow Discover's organic surfaces and SEO / AEO across product pages and distribution partnerships with the creators already building on Circle.
- Drive creator success on the marketplace. Help creators listed on Discover succeed by sending them buyers who convert and stay, diagnosing which categories generate traffic but underconvert, and applying those learnings across the marketplace.
- Build the team's reporting. Track funnel performance by category, cohort retention of Discover-sourced members, and what individual creators earn from the marketplace, and own reporting on performance and recommendations to leadership.
- Help shape and execute Discover's growth strategy. Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.
WHAT YOU'LL NEED TO BE SUCCESSFUL
- A track record of owning a revenue or GMV number across multiple channels at one time, where you were able to grow the number and deliver real results. Ideally, you can walk us through what moved the number, what worked, and what you got wrong. This matters a lot more to us than your title or how many years you've been doing this.
- Experience with email and lifecycle marketing, including building a program from scratch. You should have a clear view of what it should be judged on beyond opens and clicks.
- Experience acquiring email subscribers profitably and growing their value over time. This mechanic is going to be key here: bring someone in for less than they'll eventually spend, then earning more from them by delivering real value to both them and the creator.
- Comfortable being hands-on as a player-coach. This includes writing the emails, building the pages, talking to the creators, setting up reporting, and reading the results yourself.
- Deep understanding of marketplaces and/or businesses with strong network effects. Ideally, you’re someone who obsesses about marketplace network effects, and shows strong judgment and opinions on growing the demand side of a marketplace.
- Learn fast, experiment aggressively, and thrive in a highly dynamic environment. You’ll need to be comfortable running a lot of experiments and letting the results settle the argument, including the ones that don't work (which will be many of them in the beginning).
- Comfortable in a fast-paced environment with ambiguity. You’ll need to learn and pick up new technologies when projects require it.
- Exceptional written and verbal communication skills in English (CEFR C2 or equivalent https://englishonline.britishcouncil.org/free-english-level-test-cefr-2/), as most collaboration at Circle happens asynchronously.
COMPENSATION & BENEFITS
Circle offers U.S.-benchmarked compensation globally, equity in the company with ongoing refresh grants, and 35 days of paid time off each year.
We’re a remote-only team that comes together twice a year for company retreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth. Learn more in our Candidate Hub. https://circleco.notion.site/circle-candidate-hub
LEARN MORE
- Candidate Safety & Interview Process Notice https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b780e5b681c4d56b962790
- Diversity, Equity & Inclusion https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b7807a8e3ff5c25a1d93ba
- How We Use Candidate Data https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b780e49e98f390eec6bb51
- Equal Employment Opportunity https://app.notion.com/p/circleco/Circle-Candidate-Hub-374b655313b7803d9580fb7da4f51acf?source=copy_link#374b655313b7807a967dea67e68f31f0
- Visit our Candidate Hub https://circleco.notion.site/circle-candidate-hub to learn more about working at Circle, our benefits, and our hiring process.