市场经理，巴西
Marketing Manager, Brazil
关于Ahrefs
Ahrefs是一个一站式营销智能平台，被全球的营销人员、企业和代理商使用。我们的工具帮助人们了解搜索需求，分析竞争对手，提升网站性能并研究内容机会，依托15年的网络爬取数据，并日益由人工智能驱动。
我们是自筹资金且盈利的公司，已经持续了15年。没有投资者也没有董事会，这意味着我们的决策不受外部时间表的限制。我们是跨国公司，在帕洛阿尔托、马萨诸塞州剑桥、新加坡和东京设有办公室，我们的文化是快速运转、低姿态，并建立在明智决策和责任感之上。
职位描述
我们正在寻找一位市场经理，以推动Ahrefs在巴西的增长。这不仅仅是翻译全球活动：而是要打造并执行一个与巴西营销人员和企业产生共鸣的本地市场策略。
你需要有帮助SaaS公司在巴西扩展的经验，对SEO和AEO有深入理解，并能将市场知识转化为可衡量的增长。
你将作为唯一的本地市场团队成员，与我们的全球市场团队紧密合作。
该职位为远程办公，需在巴西工作。
你会做什么
- 负责Ahrefs在巴西的市场工作，采用亲力亲为的方式管理整个市场组合。
- 制定并执行推动品牌知名度、合格线索和客户获取的市场策略。
- 为巴西受众创建和本地化内容：博客文章、社交媒体、电子邮件活动、落地页和其他数字资产。
- 管理本地市场活动，包括内容、活动、合作伙伴关系、社区参与和公关。
- 教育巴西市场了解SEO、AEO和AI搜索，将Ahrefs定位为值得信赖的资源。
- 与巴西的营销人员、代理商、创作者、行业专家和相关社区建立关系。
- 组织并参与会议、社交活动和客户聚会，以建立关系并产生需求。
- 分析市场趋势、竞争对手活动和客户洞察，以发现机会并提升表现。
- 向高级管理层报告结果、经验教训和优先事项，将市场活动与业务增长联系起来。
你需要具备
- 在SaaS市场推广方面有丰富的实战经验，有市场增长的自主权和清晰可衡量的结果。
- 有SaaS公司在巴西扩展的成功记录。你可以展示你帮助过哪些公司。
查看英文原文
About Ahrefs
Ahrefs is an all-in-one marketing intelligence platform used by marketers, businesses and agencies around the world. Our tools help people understand search demand, analyse competitors, improve website performance and research content opportunities, backed by 15 years of web crawling data and increasingly powered by AI.
We’re bootstrapped and profitable, and we have been for 15 years. There are no investors and no board, which means no outside timeline on our decisions. We’re multinational, with offices in Palo Alto, Cambridge (MA), Singapore and Tokyo, and our culture is fast-moving, low-ego, and built on smart decisions and ownership.
The role
We’re looking for a Marketing Manager to drive Ahrefs’ growth in Brazil. This isn’t about translating global campaigns: it’s about building and executing a local marketing strategy that resonates with Brazilian marketers and businesses.
You’ll bring a track record of helping SaaS companies expand in Brazil, a strong understanding of SEO and AEO, and the ability to turn market knowledge into measurable growth.
You’ll start as a one-person local marketing team, working closely with our global marketing team.
This role is remote and based in Brazil.
What you’ll do
- Own Ahrefs’ marketing in Brazil, taking a hands-on approach across the marketing mix.
- Develop and execute marketing strategies that drive brand awareness, qualified leads and customer acquisition.
- Create and localise content for Brazilian audiences: blog posts, social media, email campaigns, landing pages and other digital assets.
- Manage local marketing activities, including content, events, partnerships, community engagement and public relations.
- Educate the Brazilian market on SEO, AEO and AI search, positioning Ahrefs as a trusted resource.
- Build relationships with Brazilian marketers, agencies, creators, industry experts and relevant communities.
- Organise and take part in conferences, networking events and customer meetups to build relationships and generate demand.
- Analyse market trends, competitor activity and customer insights to identify opportunities and improve performance.
- Report results, learnings and priorities to senior leadership, connecting marketing activity to business growth.
What you’ll need
- Significant hands-on experience in SaaS marketing, with ownership of market growth and clear, measurable results.
- A track record of SaaS expansion in Brazil. You can show which companies you helped grow, what you personally owned, and the results in customer acquisition, revenue or other meaningful business metrics. Experience bringing a global SaaS brand into Brazil is particularly relevant.
- Strong practical knowledge of SEO and AEO, including how brands build visibility across search engines and AI-powered answer platforms.
- Good working knowledge of Ahrefs, and how its products serve marketers and businesses in Brazil.
- A deep understanding of the Brazilian marketing landscape, customer behaviour, and local channels and communities.
- Strong content creation and digital marketing skills, with experience adapting English-language content and creating original campaigns for Brazilian audiences.
- The ability to identify quick wins in your first few months, build on what works, and develop a longer-term strategy while operating as a one-person local team.
- Strong communication and relationship-building skills, working effectively across teams.
- Native-level Brazilian Portuguese and fluent English, written and spoken. Spanish is a plus.
What success looks like
In 6 months: you’ve launched a focused marketing strategy for Brazil, with measurable improvements in relevant traffic, engagement and qualified demand. You’re active in at least two relevant local communities, you’ve established relationships with potential partners and creators, and you can show which early initiatives are contributing to customer acquisition.
In 1 year: Ahrefs has a recognised presence in the Brazilian marketing community. Your content, partnerships and community initiatives are contributing to measurable growth in customers and revenue. You’ve identified repeatable ways to acquire customers, built a plan for further expansion, and established whether growing a small local team is justified.
Why Ahrefs
We believe in empowering smart people to make big decisions. As our Marketing Manager for Brazil you won’t be managing a rigid process, you’ll be building a market. We don’t micromanage. We trust you to identify opportunities, move quickly and deliver results, working with a product that helps marketers do their jobs better.
Ahrefs does not engage with agencies or third-party recruitment providers for the roles we hire for. If we need help, we’ll let you know.
Location: Brazil. Remote.
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!