电商与内容营销经理
Ecommerce & Content Marketing Manager
电商营销专家
远程 | 全职
我们是一个精简的团队。你将直接与首席执行官合作，负责日常营销执行，并协调外部机构和自由职业者。
职位描述
我们正在寻找一位亲力亲为的电商营销人员，能够创建强有力的面向消费者的内容，并利用数据提升表现。大约一半的工作内容是社交媒体，三分之一是亚马逊/电商内容，其余是报告和其他营销需求。
你喜欢创造东西，检查它是否有效，并决定下一步要改进什么。这个职位会不断演变，因此你需要适应在不同领域工作并独立解决问题。
你将负责
社交媒体
· 为三个品牌系列在Instagram、TikTok、Facebook和Pinterest上进行计划、创作和发布
· 为TikTok、Instagram Reels和其他社交渠道创建图形和短视频
· 使用现有素材制作简单的产品演示、UGC风格剪辑、开头、文字叠加、标题和剪辑
· 在不同平台上适配优质内容，而不是从头开始创建
· 撰写符合品牌调性的标题并管理内容日历
· 与客户互动并收集有用的反馈
· 跟踪表现并根据结果进行调整
亚马逊和电商
· 改进产品页面，包括标题、要点、图片、A+内容和品牌商店
· 利用竞争对手活动、客户评论、点击率和转化数据识别机会
· 协助创建和编辑用于亚马逊列表和广告的简单视频素材，使用现有素材、创作者内容和产品素材
· 指导我们的亚马逊代理和自由设计师进行列表改进
· 支持新产品发布
· 你不需要是亚马逊运营专家或亲自制作每个素材。你需要了解什么是强大的电商产品页面，并能够解释需要更改什么以及原因。
· 报告和其他营销
· 负责一份简单的月度营销评分表，并将数据转化为清晰的建议
· 协调品牌素材和外部合作伙伴
· 根据优先级变化支持创作者/UGC推广、邮件/SMS、零售商内容、包装和其他营销项目
你适合这个职位如果
· 有3至5年的电商或消费者营销经验
· 在多个营销渠道中工作过
· 能够亲自制作精美的社交媒体和电商内容，包括短视频
· 能流利自然地撰写英文内容
查看英文原文
Ecommerce Marketing Specialist
Remote | Full-Time
We are a lean team. You will work directly with the CEOs, own day-to-day marketing execution, and coordinate with outside agencies and freelancers.
The role
We are looking for a hands-on ecommerce marketer who can create strong consumer-facing content and use data to improve performance. About half the role is social media, about a third is Amazon/ecommerce content, and the rest is reporting and other marketing needs.
You should enjoy creating something, checking whether it worked, and deciding what to improve next. The role will evolve, so you need to be comfortable working across different areas and figuring things out independently.
What you will own
Social media
· Plan, create, and post across Instagram, TikTok, Facebook, and Pinterest for three brand families
· Create graphics and create and edit short-form video for TikTok, Instagram Reels, and other social channels
· Produce simple product demos, UGC-style edits, hooks, text overlays, captions, and edits using existing footage
· Adapt strong content across platforms rather than creating everything from scratch Write on-brand captions and manage the content calendar
· Engage with customers and surface useful feedback
· Track performance and adjust based on results
Amazon and ecommerce
· Improve product pages, including titles, bullets, images, A+ content, and Brand Stores Use competitor activity, customer reviews, click-through, and conversion data to identify opportunities
· Help create and edit simple video assets for Amazon listings and ads using existing footage, creator content, and product assets
· Direct our Amazon agency and freelance designers on listing improvements Support new product launches
· You do not need to be an Amazon operations expert or build every asset yourself. You do need to understand what makes a strong ecommerce product page and be able to explain what should change and why.
· Reporting and other marketing
· Own a simple monthly marketing scorecard and turn the data into clear recommendations Coordinate brand assets and outside partners
· Support creator/UGC outreach, email/SMS, retailer content, packaging, and other marketing projects as priorities change
You are a fit if you
· Have 3 to 5 years of ecommerce or consumer marketing experience
· Have worked across more than one marketing channel
· Can personally create polished social and ecommerce content, including short-form video Write fluent, natural English
· Are comfortable using marketing metrics to make decisions
· Understand ecommerce conversion and merchandising
· Work independently, question assumptions, and solve problems without waiting for detailed instructions
· Have worked in a small company, startup, or fast-moving agency environment
· Amazon experience is highly desirable, but strong Shopify or other ecommerce experience can also be a fit.
Originally posted on Himalayas