性能媒体经理

The Performance Media Manager is responsible for leading the implementation, delivery, and optimisation of performance media campaigns across the News Corp network and other major publishers on behalf of clients.
This role ensures the seamless management of campaigns throughout their lifecycle, including forecasting, setup, QA, pacing, optimisation, and reporting. With a focus on accuracy and compliance, the Performance Media Manager mitigates risks to revenue by addressing under-pacing campaigns, resolving creative delays, and adhering to ad product rules and auditing standards.
Leveraging deep expertise in performance media, they influence booking practices to prioritise on-net inventory, optimise campaigns to achieve client outcomes at the lowest cost, and test new products to ensure margin requirements are met.
Accountabilities & Responsibilities
Campaign Management & Delivery
· Successfully manage and deliver performance media campaigns throughout their lifecycle, including pre-campaign forecasting, setup and QA, go-live pacing, optimisations, and end-of-campaign reporting.
· Maintain high levels of accuracy and attention to detail while working under pressure to meet deadlines in a fast-paced environment.
· Identify and resolve under-pacing campaigns to mitigate revenue risks, ensuring timely and effective optimisations.
· Proactively address outstanding digital creative issues to ensure campaigns launch on time and meet client expectations.
Compliance & Best Practices
· Uphold ad product rules and ensure adherence to auditing compliance standards across all campaigns.
· Ensure accurate forecasts to prevent poor campaign practices, such as over-bidding, that negatively affect margin.
· Influence the acceptance of bookings by hedging high-risk inventory with alternate solutions, while prioritising and maximising on-net inventory.
Team Development & Collaboration
· Coach and develop partner team members, providing first-level support for their tasks and fostering a high-performance environment.
· Collaborate with internal teams to ensure campaign strategies align with client outcomes and organisational goals.
Product Testing & Validation
· Test and validate new products to ensure they meet margin requirements and deliver value to clients.
· Provide actionable insights and feedback to improve product performance and alignment with market needs.
Capabilities & Competencies
Plans and Aligns
Plans and prioritises work to meet commitments aligned with organisational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.
Business Insight
Applies knowledge of business and the marketplace to advance the organisation's goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options.
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
Tech Savvy
Anticipates and adopts innovations in business-building digital and technology applications. For example, investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.
Nimble Learning
Learns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, shows a clear desire to learn and questions others to gain new knowledge. Deals appropriately with first-time or unusual problems; seeks relevant guidance and support. Learns from mistakes.
Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. For example, finds many ways to add value to the team; probes to draw out richer input from others; is a valued resource who goes out of the way to help others.
Originally posted on Himalayas