社交媒体专员
Social Media Specialist
Creative Chaos 正在寻找一位富有创意、具备战略思维并注重结果的社交媒体负责人，负责我们多渠道的 B2B 社交媒体运营。
我们不做为了填充空间而存在的冗余内容。我们认为 B2B 内容应该激发好奇心，提供真正价值，并让人感到被理解。这就是你的职责所在。
我们正在寻找一位能够融合创意叙事、战略思维和专业级文案写作能力的社交媒体负责人。你懂得如何有目的性地写作，根据不同平台和目标客户画像定制信息，并将复杂概念转化为易于理解但富有洞察力的内容。你能在数据与创意的交汇点上茁壮成长。
我们不需要另一位普通的社交媒体经理。我们需要一位真正了解互联网文化的候选人，有在美国开展 B2B 的经验并深入理解其运作，能够建立一个社群——而不仅仅是一群关注者。
你将负责
- 管理并发展我们在 LinkedIn、Instagram、YouTube 和 Reddit 上的社交媒体形象——根据每个平台的特点定制内容，同时确保所有内容符合我们的品牌 SOP、价值观和语气。
- 创作有意义且有价值的内容——包括社交媒体帖子、标题、引言、视频脚本、幻灯片等——使用清晰、吸引人且符合品牌形象的文案，与受众产生共鸣并推动行动。
- 成为品牌在社交媒体上的文案声音。你的文字将体现我们的语气、愿景和个性——并且你会不断优化它们，使其更加锐利、聪明和令人难忘。
- 创作能与人对话而非对着人说的内容。你懂得如何让内容显得个人化和相关——就像一次真正理解他们的对话——并且你始终将策略和受众意图放在核心位置。
- 区分有价值的内容和无用的信息。你拥有强大的编辑判断力。你能察觉到一篇帖子是否缺乏实质内容，是否过于刻意，或者是否需要更鲜明的观点。
- 智能地使用 AI 来优化工作流程，自动化低价值任务，并将精力集中在高影响力的创意思考和实验上。
- 成为我们目标客户画像（ICPs）的专家——你将培养对受众的深刻同理心，并创作出能引起他们真实困扰、问题和目标共鸣的内容。
- 用策略讲述故事。你明白每篇帖子背后都应该有一个明确的目的——无论是品牌认知、获客还是社群建设——你将构建服务于我们目标的叙述。
查看英文原文
Creative Chaos is seeking a creative, strategic, and results-driven Social Media Lead to take charge of our multi-channel B2B social media presence.
We don’t do fluff and fillers for the sake of filling up empty space. We believe B2B content should spark curiosity, deliver real value, and make people feel seen. That’s where you come in.
We’re on the hunt for a Social Media Lead who blends creative storytelling, strategic thinking, and expert-level copywriting. Someone who knows how to write with purpose, tailor messages by platform and ideal customer profiles, and transform complex ideas into digestible yet insightful content. Someone who thrives at the intersection of data and creativity.
We’re not looking for just another social media manager. We want someone who gets internet culture, has experience with and truly understands B2B in the US, and can build a community—not just a following.
What you’ll do
- Own and evolve our social media presence across LinkedIn, Instagram, YouTube, and Reddit — tailoring content for each platform while ensuring everything aligns with our brand SOPs, values, and voice.
- Craft purposeful, valuable content — including social posts, captions, hooks, video scripts, carousels, and more — with clear, engaging, on-brand copy that speaks to the audience and drives action.
- Be the copywriting voice of our brand on social. Your words will reflect our tone, vision, and personality — and you'll continuously refine them to make them sharper, smarter, and more memorable.
- Create content that speaks to people, not at them. You’ll know how to make content feel personal and relevant — like a conversation that just gets them — and you’ll always keep strategy and audience intent at the core.
- Understand the difference between valuable content and fluff. You’ll have a strong editorial filter. You can sense when a post lacks substance, when it tries too hard, or when it needs a stronger point of view.
- Use AI smartly to streamline workflows, automate low-value tasks, and focus your energy on high-impact creative thinking and experimentation.
- Become an expert on our ICPs (ideal customer profiles) — You’ll develop deep audience empathy and build content that resonates with their real struggles, questions, and goals.
- Tell stories with strategy. You understand that behind every post should be a purpose — whether that’s brand awareness, lead generation, or community building — and you’ll craft narratives that serve both our goals and the audience’s needs.
- Leverage analytics and insights to improve performance, guide decision-making, and evolve strategy. You won’t chase vanity metrics—you’ll care about the numbers that actually move the business.
- Stay plugged into trends, publications, events, and industry conversations — and use those insights to fuel timely, relevant content that positions us as a forward-thinking voice in the space.
- Foster community — You’ll reply, react, engage, and contribute in a way that makes people feel heard and valued, not just marketed to.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Proven 5 years of experience in managing social media platforms for a company or brand preferably in a SAAS based company.
- Demonstrated experience managing B2B social media accounts with measurable success, ideally in a startup or fast-moving environment.
- Familiarity with platforms like LinkedIn, Instagram, YouTube, and Reddit — with real examples of how you've used them creatively and strategically.
- Proficiency in tools like Hootsuite, HubSpot, or similar social media management platforms.
- An eye for great content — You know what makes content scroll-stopping vs. scroll-pastable, and you have the judgment to create and help others create the former. You're not afraid to experiment but you always aim to bring clarity and substance to the audience.
- Exceptional writing, editing, and copywriting skills — with an obsession for clarity and tone.
- Strong creative direction skills: you can translate strategy into visuals and copy that hit the mark.
- Deep understanding of analytics, KPIs, and what it really takes to grow a brand online (not just followers, but engagement and conversion).
- Curious, adaptable, and always learning — whether it's a new algorithm change or a podcast episode that sparks an idea.
- Constantly learning — plugged into podcasts, communities, newsletters, and trends that fuel your thinking
Originally posted on Himalayas