内容营销经理，需求生成
Content Marketing Manager, Demand Generation
关于团队
B2B内容团队帮助商业受众了解AI能实现什么，以及如何将其应用于实际业务中。我们开发叙事、编辑、演示和采用计划，将OpenAI的产品与具体的业务价值联系起来。
我们与产品营销、需求生成、客户教育、销售和其他团队紧密合作，创建独立有用且支持整体客户旅程的内容。
我们重视那些渴望学习、有行动导向并超越即时交付成果的人。我们构建工具、系统和共享实践，帮助整个团队随着时间的推移产出更优秀的工作。
关于职位
我们正在寻找一位内容营销经理，负责需求生成，将基础的B2B信息、旗舰叙事、研究、发布、活动和产品流程转化为适用于不同行业、业务线、受众和客户旅程阶段的合适内容。
你将创建网络研讨会、指南、电子书、博客、客户证明和决策支持材料等内容。你还将建立模块化框架，使优质原始素材能够被适应和重复使用，而无需从头开始重新制作。
你将与产品营销密切合作，产品营销负责产品定位和信息传递，同时与需求生成团队合作，该团队负责受众和渠道策略。你将为这种合作带来强大的内容判断力：帮助确定应该创建什么内容，如何结构化，以及如何在不同情境下运作，同时保持一致的核心叙事。
这是一个高级个人贡献者职位，适合一位亲力亲为的营销人员、作家和编辑。该职位不包括人员管理或对更广泛内容组合的管理职责。
这是一个混合岗位，将位于旧金山，周一至周三上班。周四和周五为居家办公日，根据需要偶尔到办公室参加现场网络研讨会。
在此职位上，你将
- 与产品营销、需求生成、高级叙事作者、采用内容营销人员和演示工作室合作，识别优质原始素材，并为优先项目定义内容计划。
- 在网络研讨会、旗舰指南和电子书、思想领导力博客、解决方案和买家指南、客户证明和决策支持材料中创建和改编内容。
- 将核心资产转化为适用于特定行业、业务线、用例以及高管、实践者等的可重用模块。
查看英文原文
About the Team
The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value.
We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey.
We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time.
About the Role
We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey.
You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch.
You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative.
This is a senior individual-contributor role for a hands-on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio.
This is a hybrid role and will be based in San Francisco, Monday through Wednesday. Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars.
In this role, you will
- Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define the content plan for priority programs.
- Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
- Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
- Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
- Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
- Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
- Use audience and performance signals to improve how future content is structured, packaged, and reused.
- Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
- Maintain strong editorial quality across a high volume of interconnected assets.
You might thrive in this role if you
- Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
- Are an exceptional writer and editor with a portfolio showing how you adapted substantive source material for different B2B audiences and contexts.
- Can translate complex B2B product and business subject matter into content that is clear without becoming simplistic.
- Know how to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
- Have experience creating B2B content across industries, business functions, buyer groups, or stages of the customer journey.
- Understand B2B audience and channel needs and can collaborate closely with Demand Generation without losing the integrity of the central narrative.
- Can create both high-quality individual assets and the systems that make future work faster and more consistent.
- Combine strong editorial judgment with speed, precision, and comfort working across a high volume of interconnected work.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.