高级企业产品营销经理，基础产品
Senior Enterprise Product Marketing Manager, Base
准备开展职业生涯中最有影响力的工作吗？在[Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase)，我们对使命毫不妥协，致力于提升经济自由。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是将你推向自我认知极限的地方。如果你准备好与那些不愿接受“足够好”的人一起打造金融的未来，那你在这里。Coinbase是一家以远程办公为主，但不完全远程的公司。期待每季度进行一次高强度的线下工作会，称为“冲刺”。[了解更多关于在Coinbase工作的情况](https://www.coinbase.com/careers)。
我们正在招聘一位高级产品营销经理，负责[Base](https://www.base.org/)的企业和B2B产品营销，专注于金融市场。Base营销团队推动Base成为企业构建链上应用的默认链。你将制定机构使用场景的上市策略，建立将企业成功转化为销售线索的证明引擎，并领导将Base定位为链上交易、借贷和代币化基础设施层的发布活动。
**你将负责：**
- 主导Base金融市场的企业上市路线图，包括定位、信息传递、细分市场以及在机构使用场景（交易、借贷、代币化）中的发布策略。
- 建立可重复的企业证明引擎：撰写案例研究、销售支持材料、解决方案简报和旗舰视频内容，对应优先客户画像。
- 与产品、商务发展、CDP、开发者关系、传播、法律和合规部门合作发起发布活动，将复杂且受监管的功能转化为面向商业买家的清晰叙述。
- 推动企业加密货币的竞争对手和市场情报，将企业客户的呼声带入产品路线图。
- 定义并报告关键指标——销售线索影响、合作伙伴放大、发布表现和采用率，并据此优化。
- 设计Base企业营销职能的工作模式，并在团队扩展时指导初级产品营销经理。
**所需技能和经验：**
- 6年以上产品营销或上市策略相关职位经验，有明确的B2B/企业成果，最好是在加密货币和/或金融市场的经验。
- 在技术金融产品上拥有从零到一的上市和发布经验，并有可衡量的采用率或结果。
查看英文原文
Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [learn more about working at Coinbase](https://www.coinbase.com/careers).
We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for [Base](https://www.base.org/), focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.
**What you'll do:**
- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
**Required Skills and Experience:**
- 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
**Pay Transparency Notice:** Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765—$200,900 USD
- **_Application Limit:_** Candidates may submit a maximum of 3 applications within a 6-month period.
- _**Equal Opportunity Employer:** Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws._
- _**US Applicants:** View [Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf), [Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and [E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation._
- _**Accommodations:** If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? [Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the [tutorial](http://www.chromevox.com/tutorial/)._
- _**Data Privacy & Arbitration:** By submitting your application, you agree to our [Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to [Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement)._