内容营销经理
Senior Manager, Content Marketing
你将负责
独立负责客户组合的内容策略和执行，包括复杂客户和多工作流项目
作为值得信赖的客户合作伙伴，将业务目标、受众需求和绩效数据转化为明确的内容优先级和建议
制定战略内容路线图，连接自然搜索、AI驱动的发现、品牌权威、受众参与度以及更广泛的营销目标
通过关键词和受众研究、竞争对手和内容表现分析，以及不断变化的搜索行为，识别并优先处理内容机会
领导客户对话和演示，清晰传达战略建议、结果和下一步计划
制定编辑日历、内容简报、优化计划和整合活动，同时保持战略一致性和编辑质量
与SEO、付费媒体、社交媒体、数字公关、创意和分析团队合作，制定连贯的内容项目和传播策略
评估内容表现，识别可操作的洞察，并根据KPI和业务影响推荐调整
利用AI工具和现代工作流程，提高内容调研、规划、开发和分析的效率和质量
你必须具备
6年以上内容营销、SEO内容、编辑策略或相关机构或内部营销岗位经验
独立开发和管理推动自然搜索、参与度或更广泛业务目标的可衡量表现的内容策略的经验
在内容策略、开发、优化和表现评估中应用SEO最佳实践和AI驱动的搜索洞察的经验
将受众研究、关键词数据、竞争洞察和内容表现转化为优先战略建议的经验
创建和管理多种内容形式的经验，包括网站内容、博客、思想领导力和整合数字营销资产
在快节奏环境中管理多个客户、复杂工作流和竞争优先事项的能力
出色的客户沟通和演示技能，包括能够清晰解释战略建议、结果和权衡
与跨职能团队在SEO、付费媒体等不同领域协作的经验
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You Will Be
Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis
You Must Have
6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets
Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
Preference: Experience working with enterprise-level, B2B or B2C client accounts.