公关与传播经理
PR & Communications Manager
**公关与传播经理**
你是否是一位敏锐的公关从业者，擅长挖掘优秀的B2B故事，并有成功获得真正有价值报道的记录？你是否能在快节奏的代理机构环境中茁壮成长，认为最好的创意胜出，真实结果才是衡量标准？那么你可能是我们正在寻找的公关与传播经理。
Directive 是一家领先的B2B营销代理机构。我们是企业品牌解决复杂营销挑战的首选合作伙伴。我们的传播部门正在扩张，我们正在寻找一位优秀的公关专业人士，为客户提供出色的工作并和我们一起成长。
**职位职责**
公关与传播经理是一个亲力亲为的执行者和有潜力的战略制定者，为一系列B2B客户账户带来深厚的公关专业知识。你将负责日常公关工作的执行——包括获得媒体、媒体关系、新闻稿、高管形象塑造和思想领导力——同时支持我们独特的影响力者和有机社交媒体项目。你将与公关与传播总监紧密合作，并在提升整个团队专业水平方面发挥关键作用。
**主要职责**
- 制定、优化并展示与业务目标一致的传播战略
- 为B2B客户执行整合公关策略，涵盖获得媒体和自有渠道，从媒体推广、新闻稿到署名文章、分析师简报和奖项申请
- 在与客户ICP相关的行业、商业和技术媒体中建立并维护良好的媒体关系
- 撰写引人入胜的故事和提案，以在对B2B买家重要的出版物上获得有意义的报道
- 支持高管形象塑造项目，包括媒体培训、思想领导力内容、播客安排、演讲机会和署名文章
- 协助影响者和从业者简报项目，包括分析师关系和与ICP匹配的创作者合作
- 在相关情况下，为有机社交媒体策略和内容做出贡献，作为整合传播项目的延伸
- 使用媒体和社会监测工具跟踪趋势，识别新兴问题，并发现机会
- 跟踪、衡量并报告项目表现，根据定义的KPI评估公关活动对实际业务成果（如品牌声量和销售线索影响）的影响
- 与其他Directive服务线跨职能协作，确保传播项目与更广泛的客户战略相连接
- 为新业务做出贡献
查看英文原文
**PR & Communications Manager**
Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.
Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.
**The Role**
The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.
**Key Responsibilities**
- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
**What You Offer / Qualifications**
- 4–7 years of experience in PR and communications
- Strong written and verbal communication skills with a flair for creativity
- Agency experience required; B2B or B2B tech experience strongly preferred
- Demonstrated track record of earning meaningful media coverage
- Strong media relationships and the ability to build new ones quickly
- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
- Ability to translate complex B2B narratives into sharp, compelling pitches and stories
- On the pulse of industry news and trends across media and social media
- Comfort using AI tools to sharpen research, targeting, and workflows
- Willingness to travel to visit clients on an as-needed basis
- Continuously strengthen PR expertise through proactive independent learning
- Bachelor's degree in public relations or communications preferred
**What Success Looks Like**
- You embody our core values in every client and team interaction
- You act quickly on media opportunities and breaking news opportunities
- You consistently earn quality coverage and build media relationships that compound over time
- Your clients renew because they trust you and see real results from communications investment
- You contribute ideas and executional lift that make the whole practice better
- You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores
**What We Offer:**
- Compensation for this role includes a competitive base salary
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical**- Physical therapy through **Omada,** thousands of **Aaptiv** virtual workouts **,** complimentary **One Medical** membership for primary and virtual care
- 🛫 T **ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
**Work Environment Requirements**
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
**Additional Information**
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.