入职项目经理 - 市场营销
Onboarding Project Manager - Marketing
职位：营销入职项目经理
部门：客户交付
汇报对象：运营总监
职责
营销入职项目经理负责监督我们Scale客户的营销漏斗和付费广告活动的入职、协调和上线。
该职位确保每个客户策略能高效地从规划阶段过渡到执行阶段，通过协调所有必要的资源，管理团队协作，并在整个入职和上线过程中与客户保持清晰的沟通。
营销入职项目经理是客户营销构建的中心项目经理——确保漏斗和广告策略的所有组件按时完成，获得客户批准，并以卓越的方式上线。
职责
客户入职与项目管理
➔ 管理并监督新客户的入职流程，确保体验顺畅且专业
➔ 将已批准的客户策略转化为清晰的项目计划和任务，使用Asana进行执行
➔ 在Asana中创建和管理所有入职和构建任务，使团队有明确的方向和截止日期
➔ 协调构建和上线客户漏斗和广告所需的所有环节
➔ 同时管理多个客户和项目，确保按时完成截止日期
➔ 识别优化入职和上线流程的机会
漏斗与资源协调
将所有所需的漏斗组件分配给相应的团队成员，包括：
◆ 漏斗文案
◆ 漏斗设计
◆ 漏斗技术构建
◆ 邮件自动化
◆ 广告文案和广告素材
确保所有漏斗元素符合客户的策略和产品定位
➔ 汇集所有已完成的资源并确认上线准备就绪
➔ 在客户提交前审查交付物，确保质量和清晰度
团队协作
协调和管理以下团队成员的项目执行：
◆ 文案撰写者
◆ 图形设计师
◆ 漏斗技术/构建师
◆ 广告经理
- 确保每位团队成员都有明确的期望、时间线和交付成果
- 主动跟进截止日期，推动项目前进
- 快速沟通更新和障碍，以便及时解决问题
客户沟通
- 在入职和构建阶段担任主要联系人
- 管理与项目进展和交付物相关的客户沟通
查看英文原文
Position:Onboarding Project Manager - Marketing
Department: Client Delivery
Reports to: Operations Director
Role
The Onboarding Project Manager - Marketing is responsible for overseeing the onboarding, coordination, and launch of client marketing funnels and paid advertising campaigns for our Scale clients.
This role ensures that each client strategy moves efficiently from planning to execution by coordinating all required assets, managing team collaboration, and maintaining clear communication with clients throughout the onboarding and launch process.
The Onboarding Project Manager acts as the central project manager for client marketing builds — ensuring all components of the funnel and advertising strategy are completed on time, approved by the client, and launched with excellence.
Responsibilities
Client Onboarding & Project Management
➔ Manage and oversee the onboarding process for new clients to ensure a seamless and professional experience
➔ Take the approved client strategy and convert it into clear project plans and tasks for execution using Asana
➔ Create and manage all onboarding and build tasks in Asana so the team has clear direction and deadlines
➔ Coordinate all moving parts required to build and launch a client’s funnel and ads
➔ Maintain organization across multiple clients and projects simultaneously while ensuring deadlines are met
➔ Identify opportunities to streamline and improve onboarding and launch processes
Funnel & Asset Coordination
Task out all required funnel components to the appropriate team members including:
◆ Funnel copy
◆ Funnel design
◆ Funnel tech build
◆ Email automation
◆ Ad copy and ad creative
Ensure all funnel elements align with the client’s strategy and offer positioning
➔ Bring together all completed assets and confirm readiness for launch
➔ Review deliverables before client submission to ensure quality and clarity
Team Collaboration
Coordinate and manage the execution of projects across the following team members:
◆ Copywriter
◆ Graphic Designer
◆ Funnel Tech / Builder
◆ Ads Manager
- Ensure each team member has clear expectations, timelines, and deliverables
- Proactively follow up on deadlines and keep projects moving forward
- Communicate updates and blockers quickly so solutions can be implemented
Client Communication
- Serve as the primary point of contact during the onboarding and build phase
- Manage client communication related to project progress, deliverables, and approvals
- Present completed assets to clients for review and approval
- Gather feedback and coordinate revisions with the team when necessary
- Ensure the client experience is organized, efficient, and positive
Launch Coordination
- Confirm all funnel and advertising assets are completed, approved, and ready for launch
- Coordinate with the ads manager to ensure campaigns are launched successfully
- Ensure all funnel tracking, links, and automations are functioning correctly prior to launch
- Move clients from onboarding to active campaign management as efficiently as possible without sacrificing strategy depth or quality
Results
- Client funnels and advertising campaigns are launched quickly and efficiently after onboarding
- All required assets are coordinated and completed on time by the team
- Clients experience a seamless, professional onboarding and launch process
- Communication between the client and internal team is clear, proactive, and organized
- Team members have clear direction and deadlines for every project task
- No deadlines or deliverables fall through the cracks
- Multiple client projects can run simultaneously without loss of organization or quality
- Funnels and ads are launched only after meeting quality standards and client approval
- Processes for onboarding and launching clients continually improve and become more efficient
Requirements
- 2+ years of experience in digital marketing, project management, or marketing coordination
- Solid understanding of marketing funnels, online offers, and paid advertising systems
- No struggles with being inside a high pressure, high performance environment
- Ability to see how all pieces of a funnel fit together from strategy to execution
- Strong project management and organizational skills
- Experience managing multiple projects or clients simultaneously
- Ability to coordinate and delegate tasks to multiple team members
- Strong attention to detail and commitment to quality
- Excellent written and verbal communication skills
- Proactive problem-solving mindset and ability to move projects forward independently
- Experience with project management software (Asana preferred)
- A passion for organization, systems, and improving operational efficiency
- Ability to maintain urgency and move projects forward quickly without sacrificing quality
- A collaborative mindset and ability to work effectively across teams
Salary: $28 – $30 / hourOriginally posted on Himalayas