内容主管
Head of Content
Compound Planning 是一家高增长的数字家族办公室，自 2022 年以来管理资产规模已超过 50 亿美元。我们通过个性化的财务咨询和专有技术平台的结合，为企业家、专业人士和退休人士提供服务。我们跨职能的顾问、税务专家、工程师和运营团队正在打造未来的金融机构，其基础是严谨性、客户信任和运营卓越。
内容是 Compound 有机增长的主要驱动力——目前每月约有 10,000 名访客、100 个注册用户，以及数十场咨询介绍会议通过内容渠道产生，现在也成为我们测试所有新渠道（从数字广告到顾问招聘）的核心支撑。作为内容负责人，你将全面负责并扩展这个引擎：策略、制作、代理机构和分发——让市场总监能够专注于增长实验、新渠道和推动 Compound 向盈利目标迈进的项目。
这不是一个初级写作岗位。你将接手一个已运行的系统——《手册》、Compound Interests、Compound Conversations、公关、品牌/执行社交和产品营销——并期望你在最少监督的情况下高效运作，亲自撰写高杠杆内容，并推动已有代理机构和合作伙伴。你对最终发布的内容拥有最终编辑权。
你将负责的工作
全面负责内容引擎
- 全面负责《手册》、Compound Interests、Compound Conversations、公关、品牌/执行社交和产品营销的内容编辑和运营
- 与市场总监合作制定并推动内容策略——主题、方向和时间安排，市场总监仍会在战略层面参与
- 管理合规提交和审批流程，并负责 CMS 和新闻通讯平台的发布
- 识别顾问领域的专家，并将其专业知识转化为多种形式的出版内容
亲自完成高杠杆工作
- 在质量和速度最关键的地方亲自撰写邮件、落地页、演示文稿和社交媒体文案——无需经过审核流程即可发布
- 建立并捍卫对 Compound 目标客户画像（ICP）以及顾问思维方式的观点，使内容决策无需频繁确认
运营 Compound Conversations
- 全面负责月度系列内容的主题和嘉宾选择、议程设定及顾问协调
- 撰写落地页文案，确保顾问按时提交大纲，并打磨最终交付材料
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OVERVIEW
Compound Planning is a high-growth digital family office with over $5B in AUM added since 2022. We serve entrepreneurs, professionals, and retirees through a powerful combination of personalized financial advisory and a proprietary technology platform. Our cross-functional team of advisors, tax experts, engineers, and operators is building the financial institution of the future, one grounded in rigor, client trust, and operational excellence.
Content is Compound's primary driver of organic growth — roughly 10K monthly visitors, 100 signups, and dozens of advisory intro meetings a month flow through it today, and it's now the backbone for every new channel we're testing, from digital ads to advisor recruiting. As Marking Content Lead, you will own and scale that engine end to end: strategy, production, agencies, and distribution — giving the Head of Marketing leverage to focus on growth experiments, new channels, and the initiatives that move Compound toward profitability.
This is not a junior writing role. You'll inherit a working system — The Manual, Compound Interests, Compound Conversations, public relations, social, and product marketing — and you're expected to run it with minimal oversight, write the highest-leverage pieces yourself, and push our agencies and partners already in place. You have final editorial say on what ships.
WHAT YOU'LL DO
Own the Content Engine
- Take full editorial and operational ownership of The Manual, Compound Interests, Compound Conversations, public relations, brand/exec social, and product marketing
- Set and drive content strategy — topics, themes, timing — in partnership with the Head of Marketing, who remains involved at the strategic level
- Manage the compliance submission and approval workflow, and own publishing to the CMS and newsletter platform
- Identify advisor subject-matter experts and turn their expertise into published content across formats
Write the High-Leverage Work Yourself
- Personally write email, landing pages, decks, and social copy where quality and speed matter most — without needing review cycles to ship
- Build and defend a point of view on Compound's ICP and how advisors think, so content decisions don't require checking in
Run Compound Conversations
- Own topic and panelist selection, agenda-setting, and advisor coordination for the monthly series
- Write landing page copy, hold advisors accountable for skeleton decks, and polish materials for delivery
- Write and distribute email/social promotion to drive attendance
- Build the derivative-content pipeline from event transcripts and recordings, and grow the series to new audiences and formats
Manage Agencies and Partners
- Own and optimize relationships with StoryArb and other growth/content partners — push on output, quality and strategy rather than manage logistics
- Manage copy, PR, and ad agency relationships and improve their ROI
- Own digital ad copywriting and creative review
Scale What's Working
- Increase output, consistency, and quality across formats without adding headcount-heavy overhead
- Build the connective tissue between content and other functions — flagging where content-to-pipeline handoffs break down and partnering with RevOps to fix them
- Own email lifecycle content, from onboarding sequences to reengagement campaigns
WHAT WE'RE LOOKING FOR
- Experience managing agencies (copy, PR, ads) and driving them without heavy hand-holding
- Strong personal writing ability — you can produce polished emails, landing pages, decks, and social copy yourself, not just direct others who do
- Background in wealth management or personal finance content (preferred, but not required); fintech familiarity a plus
- A track record of owning a content function end-to-end — from strategy to production to distribution — with minimal oversight
- Comfortable operating as the sole senior content voice in the org, with authority to make final editorial calls
- Strong project management instincts — juggling a multi-format content calendar, agency relationships, and advisor coordination simultaneously
- AI-Native
THE OPPORTUNITY
This role suits a senior, scrappy content operator ready for full ownership of a content engine that's already working — not someone looking to build a content function from zero, and not someone who wants heavy strategic direction from above. You'll have real autonomy, a direct line to the Head of Marketing, and the mandate to take Compound's content flywheel from "working" to "compounding."