内容策略师(合同制)
Content Strategist (Contract)
Lone Rock Point 为公共部门和使命驱动型组织构建和管理数字体验,包括迁移 NASA 网站并支持其流媒体服务,这些工作需要以通俗易懂的语言服务数百万公民,并经得起公众审查。我们正在寻找一位高级内容策略师,能够进入一个经过多年积累的冗长内容的旧网站,并留下一个连贯的结构、语气和治理模式,让客户的团队在没有我们的情况下也能运行。
你将直接与政府客户以及我们的设计和开发团队合作,从内容审计到迁移,再到后续工作。这个职位适合一位既能与高层利益相关者进行内容研讨会,又能构建信息架构或为自定义 WordPress 块编写内容模型的人,能够向习惯于官僚化文案的项目办公室推荐通俗语言方案,并将文档和培训交接视为完成工作的组成部分,而非事后补充。
你将负责
- 从发现阶段到发布阶段领导内容策略项目,包括跨多个机构部门的内容审计、差距分析和利益相关者访谈
- 为大型 WordPress 安装设计信息架构和分类法
- 与设计师和开发人员合作,为自定义 WordPress 块和模板构建内容模型
- 编写并执行符合《通俗写作法案》、第 508 条和 WCAG 2.1 AA 内容要求的编辑指南
- 规划和执行内容迁移,包括清点旧内容并决定哪些内容需要重写、合并或淘汰
- 组织研讨会和培训课程,将编辑权移交给客户的内部内容团队
- 使用分析和用户研究来证明结构和编辑建议,而不仅仅是风格偏好
- 与客户组织内的内容编辑合作,整合和整理重复或重叠的内容,并根据已建立的治理标准进行审核
- 执行实际的内容创作和编辑工作,包括原创通俗语言文案的制作和旧页面的重构
- 指导其他内容策略师和与内容相关的团队成员
要求
你具备
- 5 年以上内容策略、内容设计或密切相关领域的经验,有独立制定策略而非执行任务的记录
查看英文原文
Lone Rock Point builds and manages digital experiences for public sector and mission-driven organizations, including migrating NASA's website and supporting its streaming service, work that has to serve millions of citizens in plain language and hold up under public scrutiny. We're looking for a Senior Content Strategist who can walk into a legacy site with years of accumulated content sprawl and leave it with a cohesive structure, voice, and governance model that the client's own team can run without us.
You'll work directly with government clients and our design and development team to take content from audit through migration and beyond. This role suits someone who's as comfortable running a content workshop with high-level stakeholders as they are building information architecture or writing a content model for a custom WordPress block, who can defend a plain-language recommendation to a program office that's used to bureaucratic copy, and who treats documentation and training handoff as part of finishing the job, not an afterthought.
What You'll Do
- Lead content strategy engagements from discovery through launch, including content audits, gap analysis, and stakeholder interviews across multiple agency divisions
- Design information architecture and taxonomy for large WordPress installations
- Build content models for custom WordPress blocks and templates in partnership with designers and developers
- Write and enforce editorial guidelines that meet the Plain Writing Act, Section 508, and WCAG 2.1 AA content requirements
- Plan and execute content migrations, including inventorying legacy content and making the call on what gets rewritten, consolidated, or retired
- Facilitate workshops and training sessions that hand off editorial ownership to client content teams
- Use analytics and user research to justify structural and editorial recommendations, not just style preferences
- Partner with content editors across the client's organization to consolidate and organize duplicate or overlapping content and review against established governance standards
- Execute hands-on content creation and editing, including the production of original plain-language copy and the overhaul of legacy pages
- Mentor other content strategists and content-adjacent team members
Requirements
What You Bring
- 5+ years of experience in content strategy, content design, or a closely related discipline, with a track record of owning strategy rather than executing someone else's
- Experience running full content audits and building information architecture for complex, multi-stakeholder websites
- Working knowledge of WordPress content structures, including custom post types, taxonomies, and block-based editing
- Experience writing and defending content in plain language for a general public audience
- Familiarity with Section 508 and WCAG 2.1 AA accessibility requirements as they apply to content, not just markup
- Experience facilitating workshops or training with non-technical stakeholders
- Strong written communication skills, including the ability to translate research and audit findings into recommendations a client will actually act on
- Ability to work remotely and be self-directed
- Proven ability to manage multiple client engagements at once
Ideal Content & Editorial Experience
- Experience working in an agency, consultancy, or as a contractor
- Content modeling and taxonomy design
- Information architecture and site mapping
- Editorial governance frameworks and style guides
- Content migration planning and legacy content audits
- Analytics tools such as Google Analytics or Parse.ly
Bonus Points if You Have
- Prior experience with government, public-sector, or highly regulated clients
- Familiarity with digital.gov guidance and the Plain Writing Act of 2010
- Experience with UX writing or content design in a product team setting
- Background in SEO strategy for large institutional websites
- Experience training non-technical staff on WordPress editorial workflows
- Prior experience acting as a mentor or leader on content team
- U.S. Web Design System (USWDS) content patterns or similar atomic design system approaches
All roles at Lone Rock Point require the following
- Legal authorization to work in the United States
- Ability to meet any other requirements for government contracts for which candidates are hired
- Work authorization that doesn’t require visa sponsorship, now or in the future
- May be subject to a non-government and/or government background check or security clearance
- Work must be performed in the United States
Benefits
Competitive Compensation
We tie compensation to seniority and experience. We are currently searching for a mid-level Content Strategist with a salary band starting at $70/hr. If you consider yourself to be at a higher level, we still encourage you to apply and can discuss additional opportunities with you!
Lone Rock Point is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.
Recruiting Agencies
Please do not contact. All of our positions are handled by our staff.
Originally posted on Himalayas