产品营销经理 - 支付
Product Marketing Manager - Payments
我们相信，人们与财务的互动方式将在未来几年发生巨大变化。我们致力于通过构建数千名开发者用来创建自己产品的工具和体验，推动这一变革。Plaid 为数以百万计的人提供他们依赖的工具，帮助他们过上更健康的财务生活。我们与 Venmo、SoFi、多家财富 500 强公司以及许多大型银行合作，让人们轻松地将财务账户连接到他们想要使用的应用和服务。Plaid 的网络覆盖美国、加拿大、英国和欧洲的 12,000 家金融机构。公司成立于 2013 年，总部位于旧金山，在纽约、西雅图、华盛顿特区、罗利、伦敦和阿姆斯特丹设有办事处。
在 Plaid，产品营销在整个产品生命周期中发挥关键作用——从塑造产品策略和定义目标受众，到确保产品成功发布和市场采用。我们与产品、销售和市场营销团队紧密合作，创造引人入胜的故事，根据客户反馈影响产品方向，并制定符合我们业务目标和客户需求的上市策略。
作为支付产品经理营销经理，你将帮助实现 Plaid 在银行支付方面的愿景：使我们成为付款人、金融科技公司和金融机构的首选方式。我们的使命是利用 Plaid 的网络——涵盖覆盖范围、智能和转化率——提供无缝、安全且智能的支付体验。这个角色对于加速采用、扩大产品影响力以及重新定义资金在金融生态系统中的流动方式至关重要。
职责：
- 制定清晰有力的定位和信息，突出 Plaid 解决方案的独特价值
- 持续进行竞争分析和研究，以指导产品定位，发现新机会，并确保 Plaid 保持明确的竞争优势
- 与产品团队紧密合作，深入了解产品功能和能力，将技术概念转化为易于理解的客户内容
- 与销售、市场营销、赋能、设计和传播团队跨职能协作，创建并分发有吸引力的资料（演示文稿、案例研究、简介、博客文章、网络研讨会、网站更新等）
- 与我们的市场营销团队合作，打造
查看英文原文
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market strategies that align with our business goals and customer needs.
As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem.
Responsibilities:
- Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
- Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
- Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
- Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.)
- Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.
Qualifications:
- 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
- Proven success in launching new solutions and driving market adoption
- Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
- Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here https://plaid.com/legal/#candidate-privacy-notice.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.