整合营销活动经理
Integrated Marketing Campaign Manager
AssetWatch通过提供无与伦比的设备状态监测体验，为全球制造商提供制造系统正常运行时间的支持，我们热情关注客户每天关心的资产。我们是一个专注且有能力的团队，包括世界知名的工程师和杰出的商业领袖，他们有着共同的目标——打造预测性维护的未来。在我们进入快速增长的新阶段时，我们需要有才华的人才来引领这段旅程。
我们正在寻找一位**B2B整合活动经理**，他每天醒来都在思考销售漏斗。在这个职位中，你将负责全渠道、全漏斗活动的战略和实际执行，推动真正的收入；在HubSpot中构建，调整参数，并不断迭代直到数据提升。这是一个快速扩展的SaaS环境，每个活动决策都通过一个视角：如何更快地将合格机会引入漏斗。
这不是一份典型的 enterprise SaaS 职位。AssetWatch销售对象是制造工厂的现场——维护经理、可靠性工程师、工厂经理和运营负责人，他们不会在会议之间刷LinkedIn。接触他们需要双重策略：针对高管买家的基于客户的策略，以及针对现场实践者的技术倡导者的无渠道创意。
这个职位结合了活动策略、跨职能领导力和技术活动执行，它需要一个计划极度细致并精确运作的人。你将同时管理多个活动和利益相关者，而让一切顺利进行的关键是你构建系统、运行系统并对其对销售漏斗的贡献保持问责的能力。
**你将负责：**
**活动策略与执行**
- 制定并执行整合的多渠道活动以推动需求、销售线索和收入
- 将业务目标转化为跨邮件、付费媒体、网站、活动和销售外联的协调活动
- 全权负责活动的执行，包括在HubSpot中**构建和启动活动**
**营销自动化与活动运营**
- 在HubSpot中构建、测试和部署活动素材（邮件、落地页、工作流、表单）
- 与生命周期营销团队合作，确保正确的细分、定位和时间安排
- 管理活动工作流和触发器以支持潜在客户获取和培育工作
- 确保活动被正确跟踪、标记和归因
查看英文原文
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We're looking for a **B2B Integrated Campaign Manager** who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.
This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.
**What You’ll Do:**
**Campaign Strategy & Execution**
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including **building and launching campaigns in HubSpot**
**Marketing Automation & Campaign Operations**
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
**Cross-Functional Alignment**
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
**Performance & Optimization**
- Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
- Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
- Build and maintain campaign reporting dashboards in HubSpot
**Data & Compliance**
- Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
- Maintain clean campaign data and proper attribution tracking
**Qualifications**
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in **HubSpot (or similar MAP)**
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with **Salesforce CRM** and marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
**What Success Looks Like**
- Campaigns consistently generate qualified pipeline and revenue
- Seamless execution from strategy → build → launch → optimization
- Strong alignment between marketing campaigns and sales outcomes
- Clear, reliable campaign reporting and attribution
#LI-REMOTE
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$100,000—$121,000 USD
**What We Offer:**
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.