资深数据科学家,市场营销
Staff Data Scientist, Marketing
Reddit 是一个由社区组成的社区。它建立在共同的兴趣、热情和信任之上,是互联网上最开放和真实的对话场所。每天,Reddit 用户提交、投票并评论他们最关心的话题。拥有 100,000+ 个活跃社区,约 1.3 亿日活跃独立访客,Reddit 是互联网上最大的信息来源之一。如需更多信息,请访问 www.redditinc.com。
地点:在 Reddit,我们继续以最佳人才壮大团队。我们完全支持远程办公。
团队介绍:
Reddit 的市场营销科学团队利用数据最大化 Reddit 自身营销投资的影响。我们是增长的引擎,通过高级实验、因果推断和计量经济学来理解是什么推动用户来到 Reddit,以及是什么吸引广告商来到我们的平台。我们工作在品牌建设与效果营销的交汇点,确保每一美元的支出都是对生态系统长期健康的投入。
职位描述:
Reddit 正在寻找一位经验丰富的资深数据科学家,领导我们的营销智能策略和技术执行。在这个职位中,你将是我们衡量和优化 Reddit 营销支出的主要架构师。你将专注于两个关键的飞轮:B2B 营销(获取和保留广告客户)和 B2C 增长(获取和吸引新 Reddit 用户)。
这是一个高度自主、影响深远的职位,你将设定 Reddit 营销衡量的长期战略目标,影响高层领导,并定义我们如何评估品牌和效果营销工作。
职责:
- 设定长期营销战略:制定 2-3 年的营销衡量技术路线图。建立“北极星”指标和框架,决定 Reddit 如何分配数亿美元的营销预算。
- 优化营销投资回报率:构建和优化媒体组合模型(MMM)和多触点归因(MTA)系统,数学化地量化营销支出的增量影响。
- 桥接 B2B 与 B2C 增长:设计统一的框架,优化针对新广告客户(推动收入)和新用户的营销(推动参与度),识别两者之间的协同效应,其中一方的品牌认知可以促进另一方的增长。
- 推进因果推断与实验:主导复杂“持续进行”的增量测试和地理对照实验的设计。
查看英文原文
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.
Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly.
Team Description:
The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform. We work at the intersection of brand building and performance marketing, ensuring every dollar spent is an investment in the long-term health of our ecosystem.
Role Description:
Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts. In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend. You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors).
This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts.
Responsibilities:
- Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
- Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
- Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
- Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth.
- Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
- Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.
Minimum Qualifications:
- Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
- Experience:
- For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics.
- For Ph.D. holders: 6+ years of industry experience.
- Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
- Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
- Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy.
- Adaptability: Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up.
Preferred Qualifications:
- Experience with Bayesian structural time series or causal inference libraries.
- Previous experience in a high-growth marketplace or social media platform.
- A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy.
Benefits:
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Comprehensive Medical Benefits & Health Care Spending Account
- Registered Retirement Savings Plan with matching contributions
- Income Replacement Programs
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
#LI-REMOTE
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.