市场主管
Head of Marketing
我们正在寻找一位以数据驱动的营销负责人，负责公司市场营销和需求生成流程。您将负责制定并执行公司的整体营销策略，以提升品牌知名度，并最终为销售团队带来高质量的潜在客户。
美国福利：
· 医疗、牙科和视力保险75%的覆盖
· 基础人寿保险100%的覆盖
· 雇主匹配的401(k)
· 灵活的带薪休假
· 职业教育机会
Crossing Minds 团队以我们的团队文化和价值观自豪。我们重视彼此的差异，庆祝真实自我。我们致力于营造一个相互尊重的环境，确保所有人的平等就业机会。
您将负责：
· 管理 Crossing Minds 的营销愿景和路线图
· 构建并管理丰富的 B2B 内容/编辑日历，吸引合格受众访问我们的自有平台（包括博客文章、白皮书、电子书、报告、网络研讨会、信息图表等）
· 制定并管理我们的活动策略和日程，确保与我们的目标客户群体面对面交流，并为销售团队吸引合格的潜在客户
· 启动分析师计划，扩大在 Gartner 和 Forrester 上的曝光度，使我们在该领域解决方案中“脱颖而出”
· 为销售团队提供相关的营销材料（如竞争对抗卡）和演示文稿，确保我们的故事被有效传达
· 建立、管理和评估我们的社交媒体形象和存在感，主要在 LinkedIn 上。寻找并建立其他相关渠道，以扩大 Crossing Minds 的影响力和知名度
· 创建可重复且可扩展的流程来推动销售漏斗，包括通过相关 CTA、网页和社交内容以及销售促销来衡量和跟踪高质量的潜在客户
· 与产品团队合作，放大意识和教育活动，将其转化为有影响力的销售和潜在客户获取项目
· 通过电子邮件、内容和社交渠道优化我们的营销自动化和潜在客户培育流程
· 创建适合特定网络的可分享内容，以传播我们的品牌和内容
· 监控并参与关于我们公司、竞争对手和/或行业的相关社交讨论，包括现有潜在客户和客户，以及新观众
您需要具备：
· 5年以上 B2B 营销相关经验
· 具备积极主动的态度，能够改变全球在线电子商务体验
· 理解如何构建和扩展营销流程
查看英文原文
We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.
US Benefits:
75% coverage on Medical, Dental, and Vision insurance.
100% coverage on Basic Life
Employer-matched 401(k)
Flexible Paid Time Off
Professional education opportunities
The Crossing Minds team prides itself on our team culture and values. Our differences are valued, and our authenticity is celebrated. We are committed to nurturing an environment of mutual respect where equal employment opportunities are available to all.
What you will do:
· Handle Crossing Minds’ marketing vision and roadmap
· Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
· Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team.
· Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field.
· Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively.
· Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds.
· Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions.
· Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs.
· Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
· Create shareable content appropriate for specific networks to spread both our brand and our content.
· Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences.
What you need to have:
· 5+ years of hands-on marketing experience in a B2B role.
· A scrappy can-do attitude to change online e-commerce experiences across the planet.
· Understanding of how to build and scale a B2B sales funnel.
· Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
· Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission.
· An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
· Great analytic skills and thinking to maximize all outbound campaigns and budgets.
· Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Optional/ Bonus Skils
· Webflow
· Figma