心脏PET客户经理
Cardiac PET Account Manager
职位名称:心脏PET客户经理
工作地点:远程
工作地点类型:远程
合同类型:全职
职级:
职位描述摘要
在GE HealthCare(GEHC)担任心脏PET客户经理(CPAM)的职责包括推动GEHC心脏成像剂Flyrcado(flurpiridaz F 18)的及时采用和增长,该产品用于正电子发射断层扫描(PET)心肌灌注成像(MPI),用于检测冠状动脉疾病(CAD)。该职位强调直接销售、战略协作、客户教育和绩效跟踪,以推动心脏成像市场中Flyrcado的增长。CPAM在运营预算和指导方针内独立实现商业目标。该职位有适度的自主权来签订/执行商业协议。为了实现预期结果,需要高水平的商业判断力。
职位描述
职责和任务
- 制定并执行区域业务计划,推动Flyrcado市场份额增长,与医院、影像中心、心脏中心、移动影像、国防部(DOD)和退伍军人事务部(VA)设施合作,提供Flyrcado。该计划将识别影像和心脏病学关键转诊来源中的业务和功能关系,并建模对Flyrcado采用的竞争对手威胁。通过客户洞察,利用影响网络和关联关系(如保险公司、协会)的知识来实现业务目标。这应导致达成或超过Flyrcado的销售预测和共享体积目标。与您的心脏PET医生外展团队成员一起,定期分析本地市场——客户、保险公司、竞争对手和关键利益相关者,制定、实施和更新业务计划以实现准入和销售目标。
- • 对区域季度和年度运营计划、客户满意度和留存率负责。
- • 理解产品差异化,并通过高临床专业能力和常规使用营销资料和教育项目,将Flyrcado定位为首选产品,以提高Flyrcado的认知度。
- • 通过深入了解他们的目标、设备和工作流程,成为影像中心和心脏病学家的可信顾问。这将帮助您帮助客户在心脏PET市场中导航,包括如何在他们的设施中实施Flyrcado。
- • 识别最重要的转诊心脏病学家,建立关系,并适当影响决策。
查看英文原文
Job Title: Cardiac PET Account Manager
Job Location: Remote
Job Location Type: Remote
Job Contract Type: Full-time
Job Seniority Level:
Job Description Summary
The role of a Cardiac PET Account Manager CPAM at GE HealthCare (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market. The CPAM independently achieves commercial objectives within operating budgets and guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of commercial judgment are required to achieve the desired outcomes.Job Description
Roles and Responsibilities
- Develop and execute a territory business plan to drive Flyrcado market share growth, partnering with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities to offer Flyrcado. The plan will identify business and functional relationships within Imaging and Cardiology's key referral sources and model competitive threats to Flyrcado adoption. Through customer insights, leverage the knowledge of influence networks & affiliations (i.e., Payers, societies) to realize business objectives. This should lead to achieving or exceeding Flyrcado sales forecasts and shared volume targets. With your Cardiac PET Physician Outreach teammate, conduct regular business analyses of the local market—customers, payers, competition, and key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
- • Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
- • Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flyrcado.
- • Be a trusted advisor to Imaging Centers and Cardiologists by deepening your understanding of their goals, equipment, and workflow. This will help you help customers navigate the Cardiac PET marketplace, including how to implement Flyrcado in their facility.
- • Identify the top referring Cardiologists, create relationships, and appropriately impact the decision-making criteria to help increase awareness and utilization of Flyrcado.
- • Prioritize multiple projects and drive focus on high-impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts; prioritize customers and assign responsibilities.
- • Collaborate with market access support teams to optimize payor contract implementation and satisfaction across imaging centers and hospitals.
- • Collaborate with pharmacy channel partners and GE PDx Application Specialists teams to meet the customer’s product delivery goals, education needs, and expectations.
- • Pre-call planning and in-call questioning to understand customer needs, craft solutions, and drive utilization.
- • Monitor territory plan performance and results and collaborate on next action steps with cross-functional internal and external partners.
- • Virtual selling and cold calling to new and existing targets. Wherever possible, live meetings with customers are expected.
- • Providing pricing strategy, price negotiation, and contract management and ensuring pricing compliance for segment opportunities
- • Forecasting orders and sales of assigned territory and submitting weekly progress reports.
- • Representing the company at healthcare conferences and seminars to promote GEHC products and the company.
- • Understand the goals and clinical benefits of GE HealthCare’s HCS and National team and drive total business to GE HealthCare where appropriate.
- • Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest standards.
- • Additional projects and initiatives as required.
Required Qualifications
• Bachelor's degree from an accredited university or college or certification through the NMTCB or AART
• 5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff. Proven history of sales success, developing, organizing, and implementing territory plans, meeting and exceeding sales targets, and penetrating new accounts/markets/competition through proficiency in prospecting, lead qualification, sales, and negotiations.
- Experience selling/leading in a highly matrixed environment and large account management preferred.
- • Willing to reside in the territory and execute at least 30% overnight travel based on business needs and some weekends, as is typical with trade show attendance.
Desired Characteristics
• Nuclear Medicine and Nuclear Cardiac Industry acumen.
• Experience with product launch and P&T Committees preferred.
• Strong analytical, oral, presentation, and written skills; proficient in MS Office and CRM.
• Ability to work independently and with a team to manage multiple stakeholders and competing priorities through effective organizational, people, and time management skills.
• Ability to mentor non-senior CPAMs as requested by leadership and manage special projects within commercial.
• Analytical ability to use internal reporting to manage account plans and identify patterns and opportunities for growth.
• Ability to apply various traditional and nontraditional problem-solving techniques to solve complex issues creatively to improve performance and company effectiveness.
• Ability to build rapport and relationships by interacting effectively with employees and external contacts (i.e., MD and office staff) at all levels, demonstrating awareness of their needs and responding appropriately.
• Ability to achieve objectives while operating in compliance with regulatory guidelines.
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We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $145,200.00-$224,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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Originally posted on Himalayas