高级产品经理, 医疗保健
Senior Product Manager, Healthcare
我们是谁
Zeta Global（纽约证券交易所代码：ZETA）是一个由人工智能驱动的营销云平台，利用先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和留住客户。通过Zeta营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活统一到一个平台上——由行业内最大的专有数据库和AI提供支持，使复杂的营销变得简单。我们的跨多个垂直领域的企业客户能够通过每个渠道为每位消费者提供个性化体验，从而提升营销项目的成效。Zeta由David A. Steinberg和John Sculley于2007年创立，总部位于纽约市，并在全球设有办事处。如需了解更多信息，请访问www.zetaglobal.com
职位描述
Zeta正在构建一套基于该领域最全面数据架构的医疗保健垂直产品。医疗保健垂直产品负责人将与核心垂直团队合作，协助领导关键医疗保健营销和智能产品的执行工作。他们将与Zeta的垂直工程团队合作，利用Zeta的专有AI驱动平台Athena，以速度和规模交付成果。该职位将在商业、产品、工程、分析和营销团队之间运作，分享医疗保健垂直领域的专业知识并帮助对齐愿景。他们最终将助力Zeta实现构建更好的统一医疗保健营销、广告和智能平台的愿景。
- 数据策略：协助制定在智能分析和激活中跨理赔级别的医疗保健数据生态系统协调方案的愿景。
- 平台策略：定义医疗保健产品套件的路线图和执行策略，主导日常产品交付。
- 运营：与Zeta的产品运营部门合作，定义客户和内部测试的包。
- 领导力：作为Zeta产品组织中的专家，指导语言和策略。
- 客户与市场反馈循环：直接与商业负责人和内部团队合作，将市场需求转化为路线图优先事项。
职责
产品与平台
- 负责Zeta医疗保健产品套件的关键交付成果。
- 构建细分生态系统路线图，并从理赔数据中交付信息。
- 将消息传递平台功能与Athena驱动的AI工作流对齐。
跨职能协作
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com
THE ROLE
Zeta is building a suite of Healthcare vertical products backed by the most comprehensive data spine in the space. The Healthcare vertical product manager will work with a core vertical team to help lead execution of critical healthcare marketing and intelligence product. They will work with Zeta’s vertical engineering team to deliver execution at both speed and scale, using Zeta’s proprietary AI enabled platform, Athena. This individual operates across commercial, product, engineering, analytics, and marketing teams to share expertise in the Healthcare vertical and help align vision. They will ultimately aid Zeta’s vision of building a better unified Healthcare marketing, advertising, and intelligence platform.
- Data Strategy: Aid vision for orchestration of claims-level healthcare data ecosystem across intelligence and activation.
- Platform Strategy: Define roadmap and execution strategy for the suite of Healthcare products. Lead day to day product deliverables.
- Operations: Work with Zeta’s product operations organization to define packages for client and internal testing.
- Leadership: Act as an SME within Zeta’s product organization to guide language and strategy.
- Client & Market Feedback Loop: Work directly with commercial leads and internal teams to translate market demand into roadmap priorities.
RESPONSIBILITIES
Product & Platform
- Own key deliverables for Zeta’s healthcare product suite.
- Build roadmap for segmenting ecosystem and delivering information off of claims data.
- Align messaging platform capabilities with Athena-powered AI workflows.
Cross-Functional Execution
- Partner with Product & Engineering to accelerate platform development.
- Collaborate with Commercial leads to increase client and internal adoption.
- Work with Product Marketing and Sales to translate capabilities into market-ready offerings.
Market & Client Engagement
- Identify opportunities for key messaging in the healthcare space.
- Support product demos, pilots, and strategic client deployments.
REQUIREMENTS
- Experience 5+ years in Product Management, Platform Strategy, or Product-Led GTM, specific to Healthcare verticals.
- Track record building or scaling messaging and engagement for Healthcare platforms.
- Backgrounds that translate well Healthcare data partners; i.e. Healthcare Adtech ecosystems / Pharmaceutical or Healthcare companies
KEY SKILLS
- Platform product development and intelligence strategy.
- Claims data ecosystems including HIPAA, CERT, and compliance structures.
- Healthcare model knowledge.
- Strong cross-functional communication across Product, Engineering, and GTM teams.
- Technical fluency with APIs, platform integrations, etc.
- Bonus: AI fluency, skills, and platforming.
BENEFITS & PERKS
- Unlimited PTO Excellent medical, dental, and vision coverage
- Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $160,000 - $180,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
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