高级市场经理 - 南非
Senior Marketing Manager - South Africa
Binance 是一个领先的全球区块链生态系统，是全球交易量和注册用户最多的加密货币交易所。我们凭借行业领先的安全性、用户资金透明度、交易引擎速度、深度流动性以及无与伦比的数字资产产品组合，赢得了全球 100 多个国家超过 3 亿人的信任。Binance 的服务涵盖交易和金融、教育、研究、支付、机构服务、Web3 功能等。我们利用数字资产和区块链的力量，构建一个包容性的金融生态系统，推动货币自由，改善全球人们的金融可及性。
加入我们的非洲市场营销团队，担任高级市场营销经理，帮助推动该地区的加密货币采用。你将负责执行以结果为导向的营销活动，并帮助塑造我们在市场上的品牌。
职责：
- 通过产品设计、内容营销、社交媒体活动和联盟合作实现新用户增长
- 管理并拓展战略营销合作伙伴关系，进行渠道实验、受众信息传递和支出责任
- 参与整合营销活动，从策略制定、简报到执行和效果评估
- 建立并扩展强大的付费和自然实验方法，涵盖创意、应用商店优化和落地页优化，以提高投资回报率
- 负责留存营销策略，管理生命周期营销活动
- 运用在获客营销、绩效营销、自然营销和整合营销方面的深厚背景，通过再定位策略推动增长
- 帮助塑造 Binance 在关键非洲市场的品牌
- 报告营销活动的效果，并提供数据驱动的建议
要求：
- 5 年以上相关市场营销经验，最好在金融科技、BtoC 移动或社区驱动的品牌/Web3 领域
- 以执行为导向的思维模式，具备谦逊、动力和务实精神
- 必须对加密货币、区块链和技术有浓厚兴趣和深入了解
- 英语流利是必须条件
- 能够独立工作
- 有市场营销相关大学学位者优先
- 具备良好的协调能力和战略思维
- 熟悉线上线下营销渠道，如社交媒体、社区管理和活动管理
- 有增长和管理用户群的实操经验
为什么选择 Binance
• 与全球领先的公司一起塑造未来
查看英文原文
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.
Responsibilities:
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Own retention marketing strategies, and own the lifecycle campaigns
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
Requirements:
- 5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Fluency in English is a must
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Originally posted on Himalayas