高级平台策略师
Senior Platform Strategist
在Horizontal Digital，我们坚持一个核心信念：你的客户体验最差的时候，就是你最差的时候。这一信条推动我们的数字咨询公司超越表面的解决方案，创造出网站、应用、门户和其他体验，以直观且富有同理心的方式解决财富500强公司的客户需求。我们通过将策略、数据、设计和技术融合在一起，实现这一高标准，为所有人树立更高的标杆。
我们用这些价值观来推动卓越成果：
携手合作
我们建立关系，使我们的影响力增强1000倍。这意味着跨部门协作，与客户和社区互动，以实现最大的价值。
展现拼搏精神
我们不会坐等机会。相反，我们主动预见机会，齐心协力，找到执行卓越的方法。
拥抱变化
从新技术到工作理念，我们欢迎意外并不断预见未来。
提升同理心
我们在行动前先倾听。这意味着理解各种观点，并对自己提出更高的责任标准。
永不满足
我们互相激励，突破简单的答案，共同找到更大、更有启发性的想法。
但说够了关于我们自己。让我们来谈谈你。
数字平台策略师是一个协作性、跨职能的专业人员，与企业客户合作，定义、协调并激活推动个性化、连接客户体验的营销技术（MarTech）生态系统。该角色连接业务战略、营销运营、客户洞察和平台能力，确保客户在Sitecore、Optimizely和Contentstack生态系统中的内容管理系统（CMS）、客户数据平台（CDP）、数字资产管理（DAM）、测试与个性化等平台类别中最大化价值。
你将引导客户了解可能性，如何成熟，以及如何通过体验优化、内容运营、数据基础和自动化来激活MarTech投资。该角色具有咨询性、技术性、创造性和高度协作性。
你将负责：
战略咨询与客户体验愿景
· 与市场营销、数字、IT和产品利益相关者进行发现会议，定义业务目标并将其映射到MarTech支持的客户体验结果。
· 构建计划
查看英文原文
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
The Digital Platform Strategist is a collaborative, cross-functional practitioner who partners with enterprise clients to define, orchestrate, and activate the marketing technology (MarTech) ecosystems that power personalized, connected customer experiences. This role bridges business strategy, marketing operations, customer insights, and platform capabilities ensuring clients maximize the value across platform categories such as Content Management System (CMS), Customer Data Platform (CDP), Digital Asset Management (DAM), Experimentation and Personalization within the Sitecore, Optimizely, and Contentstack ecosystem.
You will guide clients in understanding what’s possible, how to mature, and how to activate MarTech investments through experience optimization, content operations, data foundations, and automation. This role is consultative, technical, creative, and highly collaborative.
What you’ll do:
Strategic Consulting & CX Vision
· Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them to MarTech enabled CX outcomes.
· Build platform activation roadmaps that clarify use cases, dependencies, data flows, content requirements, and measurable KPIs.
· Translate complex technical capabilities into actionable strategies that marketing and business teams can understand and execute.
· Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation.
MarTech Platform and Ecosystem Expertise
· Serve as a subject matter expert across platforms such as:
· - Content Platforms: Sitecore (SitecoreAI, XM Cloud, XP, Content Hub), Optimizely (CMS, CMP, Opal) and Contentstack (Content Cloud, Data Cloud, Agent OS).
· - Customer Data and Personalization: Customer Data Platform (CDP), experimentation platforms, real-time decisioning, and AI-driven personalization tools.
· Assess clients’ current-state platform usage and identify opportunities to unify data, content, automation, and analytics.
· Work with lead strategists, solution architects, and technical teams to translate strategy into platform configurations, integration requirements, and implementation plans.
Personalization & Content Operations Strategy
· Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance.
· Define personalization approaches in relation to audience segmentation, journeys, triggers, content decisioning, and testing methodologies.
· Partner with creative and content teams to ensure messaging and content structures align with platform capabilities.
Client Leadership & Collaboration
· Act as a strategic advisor and platform evangelist for senior marketing and digital leaders.
· Partner with client partners, project managers, designers, engineers, and analysts to ensure alignment between strategy and execution.
· Present recommendations, POV’s, and roadmaps to executive stakeholders with clarity and confidence.
· Contribute to new business pursuits, including vision decks, RFP responses, and workshop facilitation.
Development & Mentoring
· Develop thought leadership and support business development.
· Mentor and manage team members, while contributing to and advancing the Strategy competency.
What you bring:
Required
· 5–10+ years of experience in digital strategy, MarTech consulting, CX/UX strategy, or marketing operations.
· Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools.
· Proven ability to translate business objectives into actionable digital strategies and platform activation plans.
· Experience defining content architecture, governance models, and personalization programs.
· Strong analytical thinking with comfort interpreting data and shaping measurable KPIs.
· Excellent communication skills, with the ability to build trust among technical and non-technical stakeholders.
Preferred
· Experience working within or consulting for enterprise organizations with complex stakeholder models.
· Familiarity with AI-powered content generation workflows, journey orchestration, and predictive analytics.
· Understanding of privacy, compliance, and consent management frameworks.
· Background in customer journey mapping, service design, or product strategy.
· Certifications in Sitecore, Optimizely, Contentstack or other leading digital experience platforms.
Travel
· Some travel required based on client and business needs
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Originally posted on Himalayas