社交媒体与社区负责人
Social Media & Community Lead
关于我们
成立于2018年，Bybit是全球领先的加密货币交易所和数字金融服务平台，为超过200个国家和地区的8000多万用户提供服务。凭借世界级的技术和以用户为中心的理念，Bybit在交易、支付、财富管理、托管、机构服务和Web3领域打造了无缝的生态系统，将用户与数字金融的未来连接起来。
我们的核心价值观定义了我们如何构建。我们倾听、关心并持续改进，以创造以用户为中心的产品和体验。由一群有抱负的建设者、问题解决者和创新者组成的全球团队支持，我们营造了一个高性能、快速发展的环境，让人才能够在全球范围内产生真正的影响力。我们提供7×24小时多语言客户服务，并致力于创新，通过技术、协作和大胆执行塑造金融的未来。
如今，Bybit被公认为数字资产行业最值得信赖和透明的平台之一，持续扩大其全球影响力，同时构建下一代金融服务的基础设施。
主要职责
- 作为社交媒体与社区卓越中心，向区域团队提供领导，定义区域战略、治理和运营框架，覆盖所有社交媒体和社区渠道。
- 建立可扩展的框架、操作手册和最佳实践，使区域团队能够执行一致且高质量的社交媒体和社区活动。
- 负责收集、整合和分析社区反馈、社交媒体监听和客户情绪，将洞察转化为对业务相关方的可行建议。
- 通过制定社区参与策略，在关键市场中支持声誉管理计划，建立和加强品牌信任。
- 与产品、营销、公关、客户体验和区域团队合作，确保社区洞察融入产品发布、活动和客户沟通中。
- 通过指导、知识分享、工具包和活动框架，培训和赋能区域团队，提高执行质量和运营成熟度。
- 定义绩效指标和报告框架，衡量各地区的社区健康状况、参与度、情绪和社交媒体效果。
- 持续识别优化流程、工具、治理和资源分配的机会。
查看英文原文
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Key Responsibilities
- Lead as Social Media & Community COE to the regional team, defining the regional strategy, governance, and operating framework across all social and community channels.
- Establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistent, high-quality social and community initiatives.
- Own the collection, consolidation, and analysis of community feedback, social listening, and customer sentiment, translating insights into actionable recommendations for business stakeholders.
- Build and strengthen brand trust by developing community engagement strategies and supporting reputation management initiatives across key markets.
- Partner with Product, Marketing, PR, Customer Experience, and Regional teams to ensure community insights are embedded into product launches, campaigns, and customer communications.
- Train and enable regional teams through coaching, knowledge sharing, toolkits, and campaign frameworks to improve execution quality and operational maturity.
- Define performance metrics and reporting frameworks to measure community health, engagement, sentiment, and social media effectiveness across regions.
- Continuously identify opportunities to optimise processes, tools, governance, and resource allocation between global and regional teams.
Requirements
- 6+ years of experience in social media, community management, digital marketing, or brand strategy within a fast-paced, digital-first organisation.
- Proven experience leading regional or global social media and community functions across multiple markets.
- Strong understanding of social listening, community engagement, customer sentiment analysis, and online reputation management.
- Experience developing scalable frameworks, governance models, playbooks, and operational standards.
- Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
- Excellent analytical, communication, and presentation skills, with the ability to translate community insights into business recommendations.
Profile
- Strategic thinker who understands how social media and community contribute to brand, product, and business growth.
- Passionate about customer engagement and building trusted communities.
- Highly collaborative, with the ability to influence without direct authority across global and regional teams.
- Data-driven, commercially minded, and comfortable making decisions based on customer insights and performance metrics.
- Thrives in a fast-paced, high-growth environment and enjoys building scalable functions from the ground up.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.