产品营销经理-智能领域
Product Marketing Manager- Intelligence
### **职位概述**
Momentum 和 Insights 是我们 AI 策略与实际进行筹款的人的结合点，这个角色负责将这个故事传递给市场。Momentum 帮助捐赠官员把时间花在关系维护上，而不是数据录入。Insights 将财富、人口统计和潜在客户信号带入工作中。它们共同成为筹款团队的智能系统，而这一组合是我们最重要的收入投资之一。这个产品经理负责我们为什么开发它。你负责它对市场的重要性，并推动将这个故事转化为预订的活动和销售漏斗。
这是一个前台角色，而不是后台角色。你不是维护定位维基或撰写内部文档的人；那是产品经理的工作。你是能站在首席捐赠官（CAO）或发展副总裁面前阐述理由的人，是构建填充销售漏斗的活动的人，是在销售需要推动交易时在场的人。你一半是产品营销人员，一半是营销经理：对产品足够熟悉以建立可信度，对商业目标足够敏感以掌控数字。
### **与产品经理的不同之处**
产品经理对客户负责，负责产品的战略、路线图和成果：我们为什么开发它，接下来要发布什么，以及组织范围内的变更说明和原因。这个角色负责它对市场的重要性以及相关的商业动作：定位、活动、销售漏斗和预订数字，与需求和销售团队合作。产品经理解释产品。产品经理推销故事并掌控其背后的数字。
### **你负责的内容**
- **产品上市策略。** 你定义 Momentum 和 Insights 的定位、信息和市场叙事，将产品经理和工程团队交付的内容转化为能打动 CAO、发展副总裁和捐赠官的故事。
- **销售漏斗数字。** 你与需求团队一起负责该单元的 S2 销售漏斗目标，并对此负责，而不仅仅是其他报告的贡献者。如果销售漏斗不足，那是你需要诊断和解决的问题。
- **活动策略。** 与需求团队合作，你提供受众、信息和活动简报。需求团队提供渠道专业知识并执行。你需要知道该拉哪个杠杆，并确保计划达成数字目标。
- **预订动作。** 与销售团队合作，你与现场团队一起了解哪些内容落地，并构建推动预订的策略。
查看英文原文
### **Position summary**
Momentum and Insights are where our AI strategy meets the person actually doing the fundraising, and this role owns how that story reaches the market. Momentum helps gift officers spend their time on relationships instead of data entry. Insights bring wealth, demographic, and prospect signals into the work. Together they're becoming the system of intelligence for fundraising teams, and this bundle is one of the most important revenue bets we have. This Product Manager owns why we built it. You own why it matters to the market, and you drive the campaign and pipeline motion that turns that story into bookings.
This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's the PM's job. You're the person who can stand in front of a CAO or VP of Advancement and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. You're half product marketer, half marketing manager: product-fluent enough to be credible, commercially wired enough to own a number.
### **How this differs from the Product Manager**
The PM is responsible to customers, owns strategy, roadmap, and outcomes for the product itself: why we built it, what ships next, and org-wide enablement on what changed and why. This role owns why it matters to the market and the commercial motion around it: positioning, campaigns, pipeline, and the bookings number, in partnership with Demand and Sales. The PM explains the product. The PMM sells the story and owns the number behind it.
### **What you own**
- **Go-to-market strategy for the surface.** You define positioning, messaging, and the market narrative for Momentum and Insights, translating what the PM and engineering ship into a story that lands with CAOs, VPs of Advancement, and gift officers.
- **The pipeline number.** You own the S2 pipeline goal for the unit alongside Demand, and you're accountable for it, not just a contributor to someone else's report. If pipeline is short, that's yours to diagnose and fix.
- **Campaign strategy.** In partnership with Demand, you bring the audience, the message, and the campaign brief. The Demand team brings channel expertise and executes. You need to know which lever to pull and hold the plan accountable to the number.
- **The bookings motion.** In partnership with Sales, you work with the field team to understand what's landing and build what they need next: competitive positioning, objection handling, proof points, and pricing narrative.
- **Launches.** When Momentum or Insights ships something that matters to the market, you own the go-to-market plan for it: audience, message, channel plan, and how Sales talks about it.
- **Market and competitive intelligence.** You track how Momentum and Insights are positioned against competitors, and you make sure that intelligence shapes campaigns and sales conversations.
- **Collaboration across PMMs.** You stay connected to the other product-line PMMs so positioning stays coherent across Virtuous, and the work doesn't fragment.
### **How you work**
- **Front of house by instinct.** You'd rather be in the room with a prospect or customer than writing the deck about the room.
- **Commercially minded.** You think in pipeline, attach, win rate, and bookings, not just launches shipped.
- **AI-forward operator.** You use AI tools as a default part of research, content development, and campaign build.
- **Partnership without authority.** You don't own Demand's channels or Sales's quota, and you get results anyway by bringing them a plan worth executing.
- **Product-fluent, not product-owning.** You go deep enough to be credible, but you're not writing requirements or making roadmap calls.
### **You Must Have**
- 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company, with real accountability for pipeline or bookings.
- Experience owning go-to-market strategy end to end: positioning, messaging, campaign strategy, and sales enablement.
- Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself.
- A track record of being in front of prospects, customers, or analysts, not just writing about them.
- Strong written and verbal communication skills; ability to brief a sales team and interface with executive leadership.
- Fluency with AI tools as part of your everyday research, positioning, and content workflow.
- Comfort with ambiguity and a lean team; you'll build some of this function as you go.
- **Nice to have:** Experience in nonprofit tech, higher ed, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch.
## **About Us**
Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity.
At Virtuous, we believe generosity has the power to transform the world - and so we are on a mission to create $10B in net new generosity by helping nonprofits better connect with and inspire their donors.
Our talented team is hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the nonprofit community.
Our values are more than just a poster on the wall. Instead, our mission and values are precisely why candidates choose Virtuous. Our core values are:
1. **Build Better**: We build audacious ideas to accelerate philanthropy and dismantle the status quo.
2. **Display Radical Generosity**: We are generous with our time & talent as we serve our team and the nonprofit community.
3. **Stay Humble & Enjoy the Journey**: We take our work seriously, but we don't take ourselves too seriously.
Virtuous should act as a career accelerator for everyone on our team. Team members should look back at their time at Virtuous as one of the most productive and stretching seasons in their professional lives. This means that working at Virtuous isn't for everybody. It is for the select few who are ready to do hard things and build something truly great.
If this sounds like you, we’d love for you to apply!
## **What We Offer**
- Market competitive pay leveraging Carta data
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events.
We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.
Please note that all legitimate communication from Virtuous will only come from the @ [virtuous.org](http://virtuous.org) domain. If you receive a message from other domains, even if they look similar (e.g., [virtuouscareers.org](http://virtuouscareers.org) or [virtuousjobs.com](http://virtuousjobs.com)), they are **not legitimate** and we recommend disregarding it immediately.