医疗保健付费社交高级媒体经理
Paid Social Senior Media Manager, Healthcare
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去十年中，我们一直围绕一个信念构建业务：最好的技术能让优秀的人更出色。我们的策略师、创意人员、分析师和技术专家团队使用 Omega——我们的 AI 操作系统——更快地发现机会，调查推动表现的因素，并以更高的速度和精度执行已批准的工作。Omega 背后是 Iris，我们的专有智能层，基于多年的真实绩效数据、战略框架、测试以及从我们客户组合中获得的经验和学习。AI 扩展了我们员工的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和测量工作，识别真正阻碍增长的因素并确定下一步行动。我们的文化建立在那些充满好奇心、有抱负、有责任感并致力于为客户和彼此交付有意义结果的人身上。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这个未来。
*****此职位要求英语口语和书面表达达到高级水平。
**日常职责：**
作为 Paid Social 高级媒体经理，您将与您的媒体主管密切合作，共同制定策略和规划，同时自信地领导客户对话，强化战略方向，并识别测试或增长机会。您将支持高级媒体总监在媒体规划的关键领域提供支持，并负责日常活动管理，理解表现驱动因素，有目的地进行优化，并将数据转化为清晰、可操作的建议。您将与创意团队合作，开发新的素材、信息和设计概念，以提升表现。凭借在 Paid Social 方面的丰富经验以及对付费搜索和展示广告的扎实理解，您将带来多
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
*****Proficiency in spoken and written English at an advanced level is required for this role.**
**A day in the life:**
As a Paid Social Senior Media Manager, you’ll partner closely with your Media Supervisor to shape strategy and planning, while confidently leading client conversations, reinforcing strategic direction, and identifying testing or growth opportunities. You’ll support the Associate Media Director across key areas of media planning and own the daily management of campaigns, understanding performance drivers, optimizing with intent, and turning data into clear, actionable recommendations. You’ll collaborate with the creative team to develop new assets, messaging, and design concepts that elevate performance. With strong experience in Paid Social and a solid understanding of paid search and display, you’ll bring multi-channel expertise to the table and apply best practices across every channel you touch. This is a client-facing role, and your ability to guide, educate, and drive results will define your impact.
#### **Key Responsibilities:**
- Successful end-to-end management of designated paid media accounts
- Meet pacing and KPI requirements for held accounts
- Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
- Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
- Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
- Function as primary point of contact internally and externally for all ‘owned’ accounts.
- Responsible for pacing and performance of accounts
- Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
- Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
- Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
- Responsible for continual testing, verification, and improvement of full-funnel structures
#### **Role Requirements:**
- 4-5+ years of experience, primarily in Paid Social
- Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic
- Required platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferred
- Suggested additional platform familiarity: Google Ads, Bing, a DSP platform
- Experience managing paid media budget ranges above 100k per month
- Experience driving paid media strategy and testing
- Confident ability to communicate with and convince clients
- Great at reporting and insights, and great at identifying and optimizing towards client business goals
- Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
- Excellent communication, problem solving and interpersonal skills
- Proficient in Microsoft Office Suite and Google Workspace
- Ability to interface both with internal team members and clients
- Ability to multitask and prioritize tasks effectively
**Key Performance Indicators (KPIs)**
- Pace within 98% of budget goal
- Reaching conversion goals within 95% of target
- 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed
- Managing a full workload indicated by $30K revenue/employee
**Most Important Things (MITs)**
- Excellence in channel production and account performance
- Excellence in internal and external reporting
- Strong communication
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._