商务拓展代表
Business Development Representative
简介
在Geonetric担任业务发展代表，您将通过针对医疗保健组织的战略性、基于洞察力的潜在客户挖掘，推动合格销售线索的生成。通过多渠道接触、AI驱动的研究和客户情报，您将与高管利益相关者互动，发现业务挑战，并为销售团队创造机会。与销售、市场和销售运营紧密合作，您将帮助优化外向策略，保持CRM卓越表现，并为可扩展的收入增长做出贡献，同时成为Geonetric数字体验解决方案的可信顾问。
主要职责和任务
虽然Geonetric的员工可能有机会参与各种工作，但此职位主要负责：
- 执行有针对性的多渠道外向策略，生成合格销售线索，同时平衡活动量、参与质量和转化指标。根据客户情报、购买信号和战略客户计划优先进行接触。
- 完成大量冷电话、邮件和LinkedIn信息，联系市场、传播、患者参与负责人以及适用情况下的高管。
- 使用基于客户特定的见解进行个性化接触，包括服务线、患者准入挑战、网站体验、AI搜索准备度、高管重点、技术投资和最近的组织新闻。
- 分析电子邮件、电话、LinkedIn、网站活动、意图信号和CRM报告中的参与情况，持续优化信息、序列和潜在客户优先级。
- 研究医疗保健组织，识别数字化转型计划、网站现代化工作、高管重点、技术栈、组织变化和战略增长计划。
- 利用AI驱动的销售工具进行潜在客户研究、信息个性化和接触流程优化，同时保持质量和真实性。
- 根据市场研究、现有客户的推荐、新展会、网络研讨会数据和冷电话识别潜在客户。
- 监控医疗行业新闻、并购、扩张和领导层变动，以触发及时的接触。
- 遵循既定的外向节奏流程，并为信息、序列和活动表现的持续改进提供反馈。
- 了解Geonetric的产品和服务、成功案例、市场差异化和独特价值主张。
- 与销售团队协作，确保销售线索符合销售目标和公司战略。
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Summary
As a Business Development Representative at Geonetric, you will drive qualified pipeline generation through strategic, insight-driven prospecting across healthcare organizations. Using multi-channel outreach, AI-enabled research, and account intelligence, you'll engage executive stakeholders, uncover business challenges, and create opportunities for the sales team. Working closely with Sales, Marketing, and Sales Operations, you'll help optimize outbound strategies, maintain CRM excellence, and contribute to scalable revenue growth while becoming a trusted advisor on Geonetric's digital experience solutions.
Essential Duties and Responsibilities
While Geonetric employees might get to work on just about anything, this position primarily:
- Executes targeted, multi-channel outbound strategies that generate qualified pipeline while balancing activity, engagement quality, and conversion metrics. Prioritizes outreach based on account intelligence, buying signals, and strategic account initiatives.
- Completes high-volume cold calls, emails, and LinkedIn messages to marketing, communications, patient engagement leaders, and C-suite where applicable.
- Personalizes outreach using account-specific insights including service lines, patient access challenges, website experience, AI search readiness, executive priorities, technology investments, and recent organizational news.
- Analyzes engagement across email, phone, LinkedIn, website activity, intent signals, and CRM reporting to continuously optimize messaging, sequencing, and prospect prioritization.
- Researches healthcare organizations to identify digital transformation initiatives, website modernization efforts, executive priorities, technology stack, organizational changes, and strategic growth initiatives.
- Utilizes AI-powered sales tools to research prospects, personalize messaging, and streamline outreach while maintaining quality and authenticity.
- Identifies potential clients based on market research, referrals from existing clients, new leads from tradeshows, webinar data, and cold calling.
- Monitors healthcare news, mergers, expansions, and leadership changes to trigger timely outreach.
- Follows established outbound cadence processes and contributes feedback for continuous improvement of messaging, sequencing, and campaign performance.
- Becomes knowledgeable about Geonetric’s products and services, success stories, market differentiators, and unique value proposition.
- Communicates articulately and persuasively about products and services with prospective clients to build Geonetric’s awareness, credibility, value, and client base.
- Gathers detailed information from potential clients about their needs and determines lead qualification.
- Captures insights about competitor activity, current vendor relationships, and potential RFP opportunities.
- Coordinates and assists with sales presentations to prospective clients, ensures budget approvers and project influencers are present.
- Maintains exceptional CRM hygiene, ensuring account hierarchies, contacts, buying committee members, opportunity details, and activity history accurately reflect prospect engagement and sales progress.
- Maintains integrity of contact database by updating contact information and ensuring data is accurate.
- Tracks the sales process through CRM database, reporting on funnel metrics to help predict success rates and identify themes and areas of concern.
- Completes standard, moderately difficult work independently.
- Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.
- Manages established processes, identifies problems, and solves them with assistance.
- Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.
Education and Experience
- Bachelor’s degree in business or related field or equivalent required
- Typically has a minimum of 3 years’ experience
Professional Skills
- Strong oral and written communication skills, including phone, required
- Experience in customer relationship management, account management, and/or sales required
- Experience selling into healthcare provider organizations preferred
- Experience with website management and digital marketing preferred
- Phone experience preferred
Core Values
All Geonetric employees need to fit into our unique culture and live our core values:
- Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.
- Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!
- Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.
- Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
- Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.
Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
Originally posted on Himalayas