合同管理 - 经理/高级经理
CLM - Manager/AM
职位描述：
印度的音乐听众和这个国家一样多样。例如，旁遮普地区的听众也分为 AP Dhillon 和 Gurdas Mann 的粉丝群体。我们正在寻找有才华的营销人员，他们能够与音乐编辑团队协作，理解用户细分，并与数字营销渠道经理合作，确定合适的受众群体并制定相应的传播策略，涵盖推送通知、静态展示广告和动态图形广告。
要求：
1. 有与数字原生品牌合作的经验
2. 对文案写作原则有深刻理解
3. 愿意通过跨部门协作（编辑、内容和分析团队）来确定正确的受众细分群体
4. 有在推送通知、电子邮件和短信等渠道策划/建立滴灌营销活动的经验，如再购买、交叉销售、购物车遗弃提醒、重新激活等
5. 能够分析活动数据，包括点击率和转化率，以评估传播效果
6. 对社交媒体趋势有敏锐的把握
加分项：
1. 有使用 CLM 工具如 moEngage、CleverTap、webEngage 等的经验
2. 了解性能渠道如 Facebook Ads、Google Ads 等
最初发布于 喜马拉雅山
查看英文原文
About the Role:
India's music listeners are as diverse as the country itself. For instance, even Punjabi listenership is divided into cults of AP Dhillon and Gurdas Mann. We are looking for talented marketing folks who will sync up with the music editorial team, understand user segments and work with digital marketing channel managers to identify the right segment & craft the right communication across Push Notifications, Static Display and Motion Graphic Ads.
Requirements:-
1. Prior experience of working with a digital native brand
2. Strong understanding of principles of copywriting
3. Willingness to figure out the right audience micro-segments by working cross-functionally across editorial, content & analytics teams.
4. Prior experience in strategizing / setting-up drip campaigns like re-ordering, cross/up-selling, abandoned cart, reactivation etc on channels like push notifications, emails & SMS.
5. Ability to analyse campaign data in terms of CTRs and Conversion Rates to identify communication effectiveness.
6. A strong pulse on ongoing social media trends
Good to Have:-
1. Prior experience of CLM tools like moEngage, CleverTap, webEngage etc
2. Understanding of performance channels like Facebook Ads, Google Ads etc.
Originally posted on Himalayas