增长营销负责人
Growth Marketing Lead
Airbnb 于 2007 年诞生，当时两位房东欢迎三位客人来到他们的旧金山家中，此后已发展为超过 500 万位房东，他们在全球几乎所有国家接待了超过 20 亿次客人入住。每天，房东们提供独特的住宿和体验，让客人能够以更真实的方式与社区建立联系。
**你将加入的团队：**
在 Airbnb，增长营销团队位于营销、工程和数据科学的动态交汇点。我们通过部署创新的数据驱动型营销策略来推动 Airbnb 的业务表现。
**你将带来的影响：**
作为增长营销负责人，你将有机会塑造 Airbnb 在日本的增长叙事。你将成为增长营销渠道的倡导者，将战略愿景转化为可执行的计划并确保完美执行。你将识别和优先处理高影响力的机会，管理复杂的跨职能项目，并与全球和区域团队合作。你的领导力将不仅确保我们核心营销项目的持续成功，还将发现你所在市场的新增长领域。
**你的职责：**
- 制定并执行增长营销策略：识别并融入本地特色，为增长营销举措注入真实的本地风味，确保策略符合当地文化、偏好和市场条件。
- 跨职能领导力：与区域和全球团队建立牢固的关系，有效设定和管理期望，以实现可衡量的业务影响。建立并优化运营节奏和工作方式。
- 项目管理：与区域营销、工程、产品、数据科学和创意团队紧密合作，对齐优先级，塑造产品路线图，并领导增长营销举措的规划和执行——确保完美交付、明确的责任归属和有效的跨层级沟通。战略愿景与亲力亲为的执行：在战略和战术层面同时运作——设定愿景、定义 KPI，并亲自参与市场中增长活动的执行和优化。
- 洞察与报告：与日本商业和营销团队建立牢固的关系，并确保各项举措的协调一致。在区域领导层评审中代表增长营销，提供可操作的见解，清晰的报告
查看英文原文
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
**The community you will join:**
At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
**The difference you will make:**
As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market.
**Your responsibilities:**
- Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
- Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
- Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels. Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market.
- Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions.
**Your expertise:**
- Growth Marketing Expertise: 10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate), with proven track record of scaling business for B2C brands ideally in fast-paced, global environments.
- Japan Market Mastery: Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies and platforms.
- Analytical and Strategic: Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
- Cross-Functional Collaboration: Proven ability to influence and drive product conversations with engineering, design, creative and data science partners. Experience working with global channel owners.
- Project Management Excellence: Highly organized self-starter who thrives in dynamic environments; able to independently manage complex projects from strategy to execution.
- Stakeholder Management: Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
- Results-Driven: Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution.
- Technical Acumen: Familiarity with marketing automation, analytics tools, and digital platforms; able to translate business needs into technical requirements.
**Our Commitment To Inclusion & Belonging:**
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
**Reasonable Accommodations:** We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
**A Note on Recruiting Scams:** Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @ [airbnb.com](http://airbnb.com) or @ [ext.airbnb.com](http://ext.airbnb.com) email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.