绩效营销经理
Performance Marketing Manager
Vouched 构建身份验证基础设施,帮助组织了解他们正在与谁打交道——无论是患者、金融客户、在线购物者,还是代表他人行动的 AI 代理。随着身份验证需求从人扩展到自主代理,Vouched 正处于定义下一代信任方式的核心位置。
职位描述
我们正在寻找一位亲力亲为的性能营销经理,从零开始搭建、运行和优化付费搜索和广告,包括 Google Ads、LinkedIn 付费活动、YouTube、X、Reddit。你将负责整个流程:搭建活动、搭建落地页,并准确报告其表现。这是一个适合希望完全掌控自己渠道并以数据准确性为傲的构建者的角色。
你将负责的工作
- 亲自搭建、管理并优化所有性能营销活动——不外包执行
- 独立搭建落地页、表单和其他数字营销素材,无需依赖设计或开发资源即可上线活动
- 精准报告活动表现和结果——清晰的追踪、准确的归因,以及领导层可以信赖的数据
- 与内容负责人合作,将公司信息转化为可转化的付费活动,针对我们的核心客户群体进行定制
- 使用 HubSpot(或等效平台)搭建落地页、活动模板和性能仪表盘
- 持续测试创意、关键词、出价策略和落地页变体,以提高转化效率并降低获客成本
- 根据 CAC、ROAS 和线索转化目标管理性能营销预算
- 向市场营销和高管领导层定期提供清晰的绩效更新
要求
- 5 年以上亲自运营性能营销活动的经验,包括搭建、出价和优化
- 具备独立工作的能力——能够在没有庞大支持团队的情况下全程负责一个渠道
- 在 HubSpot 或类似营销平台中搭建落地页和营销素材的实际经验
- 对报告有细致的态度:对追踪、归因和清晰准确地呈现结果有敏锐的直觉
- 与内容或创意合作伙伴协作的经验,能够将信息转化为高转化率的活动
- 在多个客户群体或垂直领域中推动线索转化的记录
查看英文原文
Vouched builds identity verification infrastructure that helps organizations know who they're dealing with - whether that's a patient, a financial customer, an online shopper, or an AI agent acting on someone's behalf. As identity verification needs expand beyond people to include autonomous agents, Vouched is at the center of defining what trust looks like next.
About the Role
We're looking for a hands-on Performance Marketing Manager to set up, run, and optimize paid search and ads from the ground up including Google Ads, LinkedIn paid campaigns, YouTube, X, Reddit. You'll own the full loop: building the campaign, building the landing page it points to, and reporting exactly how it performed. This is a builder's role for someone who wants full control over their channel and takes real pride in the accuracy of their numbers.
What You'll Do
- Personally set up, manage, and optimize all performance marketing campaigns — no outsourcing the execution
- Build landing pages, forms, and other digital campaign assets independently, without relying on design or dev resources to get a campaign live
- Report on campaign performance and results with precision — clean tracking, accurate attribution, and numbers leadership can trust
- Partner with the content lead to translate company messaging into paid campaigns that convert, tailored across our core customer segments
- Use HubSpot (or an equivalent platform) to build landing pages, campaign templates, and performance dashboards
- Continuously test creative, keywords, bidding strategy, and landing page variants to improve conversion efficiency and lower cost per lead
- Manage the performance marketing budget against CAC, ROAS, and lead-conversion targets
- Present clear, regular performance updates to marketing and executive leadership
Requirements
- 5+ years of experience running performance marketing campaigns hands-on, including setup, bidding, and optimization
- Proven ability to work independently — comfortable owning a channel end to end without a large supporting team
- Hands-on experience building landing pages and campaign assets in HubSpot or a comparable marketing platform
- Meticulous approach to reporting: strong instincts for tracking, attribution, and presenting results clearly and accurately
- Experience collaborating with content or creative partners to turn messaging into high-converting campaigns
- Track record driving lead conversion across multiple customer segments or verticals
- Strong analytical skills paired with genuine creative judgment
- Excellent written and verbal communication skills
Nice to Have
- Experience marketing to buyers in healthcare, fintech, or eCommerce
- Familiarity with agentic AI, identity verification, fraud, trust & safety, or compliance-driven markets
- Experience at an early- or growth-stage B2B SaaS company
Benefits
- Equity compensation
- Remote-first environment
- Flexible PTO and 11+ annual company holidays
- 401k
- Medical, dental, and vision coverage
- Wellness benefits (EAP, LifeHealth Online, One Medical, Perkpot)
- Paid parental leave
- Pay scale: $180k-$200k OTE
Vouched is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team.
This is a remote role - however, you must be based in the US (US work authorization required)
Originally posted on Himalayas