创意策略师
Creative Strategist
我们正在寻找一位创意策略师，他/她位于数据、心理学和创意的交汇点。这个职位不是关于让事物“看起来漂亮”。而是关于打造能转化、可扩展并持续工作的广告创意。
你将负责付费社交广告（Meta、TikTok、YouTube等）的创意策略——将客户洞察、绩效数据和趋势转化为推动收入的优秀广告概念。如果你喜欢分析广告为何有效，对开头3秒的钩子有执着追求，并且善于用可测试的框架思考，那么这个职位适合你。
你将负责的工作包括：
创意策略与构思
- 基于客户痛点、评论、用户生成内容（UGC）和竞争对手研究，开发广告角度、钩子和概念
- 将产品功能转化为清晰、有说服力的价值主张
- 构建并维护创意框架（问题 → 解决方案 → 证明 → 转化行动）
绩效分析
- 分析创意表现并识别成功的模式
- 分析广告成功或失败的原因（不只是点击率截图）
- 监测创意疲劳并建议迭代或更新
创意说明与指导
- 为设计师、编辑和创作者撰写清晰、可执行的创意说明
- 指导视觉结构、信息流程、钩子、CTA和平台投放位置
- 确保品牌一致性的同时优先考虑转化效果
测试与实验
- 设计结构化的创意测试计划（角度、钩子、格式、优惠）
- 控制变量以隔离学习成果
- 记录见解并将其转化为可重复的系统
协作
- 与媒体采购员、UGC经理、设计师和编辑紧密合作
- 使创意与落地页保持一致
查看英文原文
About Catch Creation
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
About the Role
We’re looking for a Creative Strategist who lives at the intersection of data, psychology, and creativity. This role is not about making things “look nice.” It’s about building ad creatives that convert, scale, and keep working.
You’ll own creative strategy across paid social (Meta, TikTok, YouTube, etc.) — turning customer insights, performance data, and trends into winning ad concepts that drive revenue. If you love breaking down why ads work, obsess over hooks and first 3 seconds, and think in testable frameworks, this role is for you.
What You’ll Do
Creative Strategy & Ideation
- Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
- Translate product features into clear, compelling value propositions
- Build and maintain creative frameworks (problem → solution → proof → CTA)
Performance Analysis
- Analyze creative performance and identify winning patterns
- Diagnose why ads succeed or fail (not just CTR screenshots)
- Monitor creative fatigue and recommend iterations or refreshes
Creative Briefing & Direction
- Write clear, actionable creative briefs for designers, editors, and creators
- Direct visual structure, messaging flow, hooks, CTAs, and platform placement
- Ensure brand alignment while prioritizing conversion
Testing & Experimentation
- Design structured creative testing plans (angles, hooks, formats, offers)
- Control variables to isolate learnings
- Document insights and turn them into repeatable systems
Collaboration
- Work closely with media buyers, UGC managers, designers, and editors
- Align creatives with landing pages, offers, and funnel strategy
- Support scaling decisions with creative insights
What We’re Looking For
- Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
- Strong understanding of direct response marketing
- Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
- Ability to think analytically and creatively
- Comfortable making decisions based on data, not opinions
- Excellent written communication (briefs matter here)
Bonus Points (Not Required)
- TikTok Shop or UGC-heavy brand experience
- Experience scaling winning creatives past initial tests
- Familiarity with CRO and landing page optimization
- Ability to source or coach UGC creators
How We Measure Success
- Speed to first winning creative
- CPA and ROAS improvements driven by creative
- % of ad spend allocated to winning creatives
- Reduction in creative fatigue
- Consistency of learnings turned into repeatable wins
Why Join Us
- Creative strategy is taken seriously here — this role has real influence
- You’ll work directly with growth and decision-makers
- Fast-moving environment with room to test, learn, and scale
- No micromanagement, no fluff — just results
Originally posted on Himalayas