ASO主管 | 英国 | 远程
Head of ASO | UK | Remote
Head of ASO | 英国 | 远程办公
请注意，这是一个完全远程的职位，可以在英国或爱尔兰工作。
BVGroup为每笔投注带来超过80年的专业经验，为全球用户提供技术驱动的投注和游戏体验。
BetVictor是我们的旗舰B2C品牌，我们还管理并服务多个合作伙伴品牌，如Heart Bingo、talkSPORT BET等。我们的SaaS平台已完全开发完成，可快速部署，无需复杂配置。
加入BVGroup，在快节奏的全球行业中产生影响。与充满热情的专家合作，解决令人兴奋的挑战，并帮助定义下一代在线体育博彩和游戏。
职位目的：
作为ASO负责人，您将负责提升BVGroup移动应用在App Store和Google Play上的可见性、可发现性和性能，同时推动跨多个品牌和市场的数据驱动、可扩展的ASO策略的实施。
您将通过定义和执行端到端的App Store优化方案，支持可持续的有机增长，符合行业最佳实践和不断变化的平台算法，并负责关键词优化、商店列表管理、创意资产表现以及ASO指标的持续分析，确保持续改进和可衡量的商业影响。
主要职责：
• 在App Store和Google Play上主导并执行ASO策略，以推动可扩展的有机增长。
• 通过关键词优化、元数据策略和持续的市场分析提高应用的可见性和排名。
• 端到端管理并优化应用商店列表，包括标题、描述和多市场的本地化。
• 定义并领导创意优化，包括截图、视频和信息，以提高安装转化率。
• 分析表现并提供基于洞察的优化，利用数据优先和扩大有效措施。
• 与用户获取团队合作，对齐Apple搜索广告、关键词和创意，实现无缝的安装流程。
• 管理和发展ASO执行人员，确保高质量执行和未来能力的增长。
关键技能与经验：
- 在消费者移动端有App Store优化（ASO）的实战经验。
- 有成功推动有机安装量、排名和应用可见性的实证成果。
- 对...有深入理解
查看英文原文
Head of ASO | UK | Remote
Please Note this is a fully remote role and can be based in either UK or Ireland.
BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience.
BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.
Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.
Purpose of the role:
As Head of ASO, you will be responsible for owning and enhancing the visibility, discoverability, and performance of BVGroup’s mobile apps across the App Store and Google Play, while driving the implementation of data-led, scalable ASO strategies across multiple brands and markets.
You will be supporting sustainable organic growth by defining and executing end-to-end App Store Optimisation initiatives, in line with industry best practices and evolving platform algorithms and will be responsible for keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, ensuring continuous improvement and measurable commercial impact.
Key Responsibilities:
• Owning and executing ASO strategy across App Store and Google Play to drive scalable organic growth.
• Increasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis.
• Managing and optimising app store listings end-to-end, including titles, descriptions, and localisation across multiple markets.
• Defining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates.
• Analysing performance and delivering insight-led optimisation, using data to prioritise and scale what works.
• Partnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.
• Managing and developing an ASO Executive, ensuring high-quality execution and future capability growth.
Essential Skills & Experience:
- Proven experience in App Store Optimisation (ASO) within a consumer mobile environment.
- Demonstrable success driving organic installs, rankings and app visibility.
- Strong understanding of keyword optimisation and metadata strategy.
- Knowledge of App Store & Google Play ranking factors.
- Proficiency in store listing conversion drivers.
- Experience using ASO tools (e.g. AppTweak, Sensor Tower, App Radar).
How we hire:
Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.
In the event that we receive sufficient applications for the role, this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.
#AppStoreOptimization
#MobileGrowth
#ASOStrategyOriginally posted on Himalayas