增长营销 - 消费者应用渠道
Growth Marketing - Consumer App Channels
关于ElevenLabs
ElevenLabs是一家AI研究和产品公司，正在改变我们与技术互动的方式。
我们于2023年1月成立，推出了首个类人AI语音模型。如今，我们服务数百万用户和数千家商业客户——从快速增长的初创公司到德意志电信和Meta等大型企业。我们的投资方包括世界上最著名的投资机构，如Andreessen Horowitz、ICONIQ Growth和Sequoia。我们已筹集7.81亿美元资金，最近估值达到110亿美元——始终与11有关。
我们已从语音扩展到三个主要平台：
- ElevenAgents使企业能够提供无缝且智能的客户体验，具备集成、测试、监控和可靠性，以大规模部署语音和聊天代理。
- ElevenCreative赋予创作者和营销人员在70多种语言中生成和编辑语音、音乐、图像和视频的能力。
- ElevenAPI为开发者提供访问我们领先的AI音频基础模型的途径。
我们所做的一切都是团队创造力和奉献精神的结果——建设者们正在做他们一生中最好的工作。我们是研究人员、工程师和运营人员。IOI奖牌获得者和前创始人。如果你想要努力工作并创造持久的积极影响，我们想听听你的声音。
我们如何工作
- 高速度：快速实验、精简自主团队和最小的官僚主义。
- 以影响而非职位名称为准：我们没有职位名称。而是看你能产生什么影响。没有任何任务是高或低的。
- 以AI为先：我们使用AI以更高的质量更快地完成工作。我们在整个公司都这样做——从工程到增长再到运营。
- 无处不在的卓越：我们所做的每件事都应该与我们的AI模型的质量相匹配。
- 全球化团队：我们优先考虑你的才能，而不是你的位置。
我们提供的福利
- 创新文化：你将参与一个定义AI发展轨迹的历史性机会，身边是一群不断突破可能性边界的团队。
- 成长路径：加入ElevenLabs意味着加入一个充满活力的团队，有无数机会推动影响力——超越你的直接角色和职责。
- 学习与发展：ElevenLabs主动通过年度可支配津贴支持职业发展。
- 社交旅行：我们还提供年度可支配津贴，让你每年以自己喜欢的方式与同事见面。
- 年度公司集会：每年，我们都会在新的地点将整个团队聚集在一起。
查看英文原文
ABOUT ELEVENLABS
ElevenLabs is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always.
We have expanded from voice into three main platforms:
- ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
- ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
- ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
HOW WE WORK
- High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
- Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
- AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
- Excellence everywhere: Everything we do should match the quality of our AI models.
- Global team: We prioritize your talent, not your location.
WHAT WE OFFER
- Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
- Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
- Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
- Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
- Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
ABOUT THE ROLE
ElevenReader is our fastest growing app that brings content to life for consumers. As we scale globally, we need a Growth Marketer who can turn creative ideas and strategic partnerships into one of our most powerful acquisition channels.
You’ll own the strategy and execution of growth campaigns that bring millions of new users to ElevenReader through partnerships, integrated marketing, and innovative activations. Think: loyalty programs, co-marketing campaigns, OOH activations, offer-based collaborations, retail partnerships, and testing entirely new distribution channels.
This is a highly cross-functional role that sits at the intersection of growth marketing, creative, partnerships, and performance marketing. You’ll develop creative campaigns, launch new acquisition channels, build scalable partnership playbooks, and rigorously measure what works. You’ll work closely with Performance Marketing to ensure every activation drives measurable full-funnel user growth while strengthening the ElevenReader brand.
WHAT YOU WILL DO
- Building and scaling strategic consumer partnerships that drive acquisitions for ElevenReader
- Developing integrated marketing campaigns spanning partnerships, paid media, email, social, OOH, PR, and product surfaces
- Expanding existing telecom & loyalty partnerships while launching new opportunities with partnersIdentifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.
- Creating bundled value propositions that make ElevenReader a compelling consumer benefit or offer
- Managing co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis
- Writing compelling campaign messaging, design copy, landing pages, and emails/push that convert
- Partnering with Design to produce best-in-class creative assets while maintaining exceptional brand quality
- Measuring campaign performance across attribution models, incrementality, CAC, LTV, retention, and ROAS, continuously optimizing for business growth
REQUIREMENTS
- 10+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company
- Exceptional growth marketing instincts — equally comfortable developing creative campaigns and analyzing acquisition performance
- Experience launching and scaling partnership marketing programs that drive measurable user acquisition
- Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics
- Excellent copywriting skills with an eye for memorable campaigns and high-converting, differentiated messaging.
- Strong creative judgment and taste. You know what great marketing looks like and can work effectively with designers and creative teams.
- Outstanding project management skills with the ability to coordinate multiple cross-functional launches simultaneously.
BONUS
- Experience with lifecycle and loyalty marketing programs that improve acquisition and retention
- Experience with performance marketing and affiliates
- Curiosity about emerging distribution opportunities and the creativity to turn unconventional partnerships into scalable growth channels.
- Passion for consumer products, AI, and building globally loved brands.
LOCATION
This role is remote with a preference for timezones in US - East and Europe
#LI-Remote
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.