高级网络研讨会与数字活动策略师
Senior Webinar & Digital Events Strategist
关于团队
B2B营销团队负责帮助各类企业了解、采用并从OpenAI的产品中获得价值。随着我们在全球与公司、开发者和机构的合作不断扩展，B2B营销已成为OpenAI的重要且持续增长的重点。
关于职位
在B2B营销团队中，需求生成负责构建整合的全渠道引擎，将受众洞察、内容、现场和数字体验、付费媒体、生命周期管理和销售跟进连接起来，以产生合格的销售线索。我们与销售、合作伙伴、产品营销、传播、创意、网站、营收运营、分析和区域团队紧密合作，打造一致的客户体验并扩大有效做法的规模。
我们正在寻找一位高级网络研讨会与数字活动策略师，重新定义网络研讨会和数字体验作为高质量需求渠道。你将负责受众策略、组合设计、节目原则、转化路径和性能建议，同时与网络研讨会营销经理密切合作进行制作和交付。这是一个需要战略执行者亲自参与的角色，能够创造引人入胜的体验，并建立活动前、活动中和活动后的系统，将参与转化为合格的需求。
在这个职位上，你将：
- 负责网络研讨会和数字活动策略，包括受众优先级、组合架构、编辑主题、格式、日历、投资决策和成功指标。
- 为特定买家需求和旅程阶段设计体验，明确的价值交换、行动呼吁、后续路径以及与更广泛活动的联系。
- 与产品营销、内容、演讲者、客户和行业专家合作，创建差异化项目，使复杂的AI话题变得有用且具体。
- 与网络研讨会营销经理和制作合作伙伴紧密合作，将策略转化为清晰的简报、节目要求、发布计划、质量保证和交付标准。
- 在付费、邮件、网站、社交媒体、SDR、销售和基于账户的渠道中建立整合的活动前和活动后动作，以触达合适的受众并保持势头。
- 建立资格筛选、路由、销售上下文和后续期望，确保高意向参与得到及时和相关的处理。
- 定义在受众质量、注册到参与率、参与度、行动呼吁行为、合格线索、客户进展、销售线索和内容再利用方面的衡量标准。
- 使用数据驱动的方法优化活动效果，提升整体需求生成效率。
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ABOUT THE TEAM
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
ABOUT THE ROLE
Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand.
IN THIS ROLE, YOU WILL:
- Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
- Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns.
- Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete.
- Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards.
- Building integrated pre- and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels to reach the right audiences and sustain momentum.
- Establishing qualification, routing, seller context, and follow-up expectations so high-intent engagement receives timely and relevant action.
- Defining measurement across audience quality, registration-to-attendance, engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse.
- Using performance data and audience feedback to improve the portfolio, retire low-value formats, and create reusable programming and activation playbooks.
YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE:
- 10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally within a complex or technical category.
- A track record of building programs that create qualified demand and pipeline—not simply registrations, attendance, or engagement.
- Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow-up, and measurement.
- Experience leading complex cross-functional programs with executives, subject-matter experts, customers, agencies, technical partners, and sales teams.
- Excellent editorial judgment and the ability to translate sophisticated ideas into clear, compelling audience experiences.
- Strong analytical discipline and comfort using audience, engagement, conversion, and pipeline data to make portfolio and investment decisions.
- The ability to balance strategic planning with hands-on problem solving in high-visibility, fast-moving environments.
- Genuine curiosity about AI and its potential to improve experience design, content workflows, audience intelligence, and personalization.
WORKPLACE & LOCATION
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.