付费媒体负责人
Paid Media Lead
付费媒体负责人
关于 Zabota
Zabota 是一家排名靠前的全球招聘公司，2025 年被 Clutch 评为顶级人力资源招聘公司。我们专注于帮助高增长的美国品牌打造精英的远程优先团队。我们的使命明确：将来自拉美、欧洲及其他地区的世界级人才与世界上最雄心勃勃的公司联系起来。
关于我们的客户
我们的客户是一家世界级的电子邮件营销机构，致力于提供无与伦比的服务和成果。他们的使命是成为该领域的佼佼者，为客户提供顶尖的解决方案，推动客户的成功。他们以专业知识、创新和对卓越的强烈承诺而自豪。
职位机会
我们正在寻找一位能够负责付费获取业务的人选——将 Meta 和我们的营销引擎变成自己的工具。现有的要素已经就位：我们有策略、有优惠方案、有静态设计师、有视频剪辑师，还有一个负责交付的团队。我们需要的是一个人来负责将广告支出转化为与电商品牌预约通话的引擎，并随着它一起成长。
这是一个真正的拥有权角色，有真正的支持。你不会独自做所有事情，也不会被任务淹没——你会负责这个职能，背后有团队支持，同时拥有自主权来让它运作。目前我们的创始人亲自负责这项工作；他正在寻找可以接手并推进的人选。
如果你曾管理过付费媒体，并且喜欢掌控全局——而不仅仅是一部分——我们很乐意与你交谈。
你将负责的内容
整个 Meta 流程。你负责广告账户——结构、活动、受众、预算、优化——并负责结果：一个你可以信任的冷付费合格通话成本。这是这个职位的核心。
广告所流入的转化漏斗。当你的广告运行良好但下游需要调整时——比如标题、落地页部分、VSL 页面的新变体——你可以自行进行更改，而不需要等待任何人。你不是我们的落地页设计师，也不需要成为——但能够自己快速调整可以保持引擎运转。更大的构建和大量设计？你有专门的人来做这些。
创意内容，有团队执行。你决定哪些内容需要测试，并向我们的设计师和剪辑师简要说明——他们负责将你的想法变为现实。你设定方向；他们处理制作。如果有些小改动需要快速上线，你自己能做一个粗略版本会很有帮助，但主要工作不在你身上。
查看英文原文
Paid Media Lead
About Zabota
Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.
About Our Client
Our client is a world-class email marketing agency committed to delivering unparalleled service and results. Their mission is to be the best in their field, providing top-notch solutions that drive success for their clients. They pride themselves on expertise, innovation, and a strong dedication to excellence.
The opportunity
We're looking for someone to own our paid acquisition — to take Meta and our marketing engine and make it theirs. The pieces are already in place: we have the strategy, the offers, a static designer, a video editor, and a team that handles delivery. What we need is one person to own the engine that turns ad spend into booked calls with ecom brands — and to grow with it.
This is a real ownership role with real support. You won't be doing everything alone, and you won't be buried in tasks — you'll be running the function, with a team behind you and the autonomy to make it work. Our founder currently carries this himself; he's looking for the person who can take it off his plate and run with it.
If you've run paid media and you like owning the whole picture — not just one slice of it — we'd love to talk to you.
What you'd own
Meta, end to end. You run the ad accounts — structure, campaigns, audiences, budget, optimization — and you own the outcome: a cost-per-qualified-call you can trust from cold paid. This is the heart of the role.
The funnel that ads feed into. When your ads are working but something downstream needs a tweak — a headline, a landing page section, a new variant of the VSL page — you can go make that change so you're not stuck waiting on anyone. You're not our landing page designer and you don't need to be — but being able to make quick adjustments yourself keeps the engine moving. Bigger builds and heavy design? You've got people for that.
Creative, with a team to execute. You decide what gets tested and brief it to our designer and editor — they're there to bring your ideas to life. You set the direction; they handle production. If something small needs to ship quickly, it helps if you can put together a rough version yourself, but the heavy lifting isn't on you.
The connecting pieces. You'll work with Tarun on VSL scripts and angles, with the sales team on context, and set up the light automation (lead routing, the Klaviyo/Zapier plumbing) that gets qualified calls to the right people cleanly. Nothing heavy — just keeping the machine connected.
The throughline: you own the engine, and you've got the team and the autonomy to run it well. You're not on an island — you're the owner with support.
What's already handled (so you can focus)
- Strategy, positioning, and offers — Tarun's got this. You're not figuring out the business; you're running the acquisition engine inside it.
- Sales — a dedicated closing team handles the calls you generate.
- Client delivery — a separate team owns client work. This role is about growing Arcady, not servicing clients.
- Production — a designer and an editor are there for you.
You're stepping into a setup that's built to support you, not one where you're starting from scratch.
Who we're hoping to talk to
You might be a great fit if you:
- Have experience running paid media — ideally Meta — B2b, DTC, agency, or performance setting, with real spend behind you.
- Like owning the whole picture — you enjoy seeing how ads, funnel, and creative connect, not just managing one piece.
- Can make a quick change yourself when needed — a landing page tweak, a creative variation — without it being a whole project.
- Are comfortable (or can get comfortable) in Meta Ads Manager, and have touched tools like GA4, Klaviyo, a page builder, or light automation.
- Like to ship. You'd rather get something live and improve it than polish it forever in a deck.
- Want to own and grow into a role, with support along the way.
Not sure you check every box? If you've run paid and you're the kind of person who figures things out and likes owning outcomes, reach out anyway — we'd rather talk to you and find out together.
How we work
We're an AI-first, efficiency-driven company, and we lean on tools — LLMs, automation, whatever helps — to move fast and let a small team punch above its weight. We'll expect you to use them too, and we'll support you in getting the most out of them. That's part of how this role works as one person owning a lot, with help.
What success looks like
First 30 days: Meta account live with structured campaigns, first creatives running, and an early read on cost-per-qualified-call — even a rough one. We'll build the baseline together.
By 60 days: Account tightened up, landing pages iterating on real data, creative flowing (~15+ new hooks/month), and clear weekly reporting that ties spend to calls booked, held, and opportunities.
By 90 days: A model you can forecast with — spend in, qualified calls and revenue out — hitting a cost-per-qualified-call target we set together. And the start of a playbook, so the team can scale under you.
We set these with you, and you'll have support hitting them. They're the destination, not a test you face alone.
Comp & growth
Base: $8–10k/month, depending on experience. For the first 90 days it's a flat base while we build the baseline together — then we design variable comp from real numbers (likely a percentage of incremental cold-paid revenue, plus milestone bonuses).
Where it goes: as paid scales, this role can grow into Head of Growth, with a media buyer reporting under you. Something to build toward.
The one thing that matters most to us
Resourcefulness. More than any single skill, we're looking for someone who — when something's in the way of the result — treats it as theirs to solve, and figures it out. You'll have support, a team, and the autonomy to do it. We just want someone who likes owning the outcome. If that's you, let's talk.
Originally posted on Himalayas