客户营销经理
Customer Marketing Manager
ConnectWise 是一家行业领先、全球知名的软件公司，在北美、欧洲、中东和亚太地区拥有超过 3000 名员工。作为一家以社区为驱动的软件公司，我们致力于技术解决方案提供商的成功，我们的产品组合帮助全球 45000 多家合作伙伴更好地管理业务、更高效地销售、自动化服务交付，并远程控制技术，从而持续提供出色的客户体验。
我们的公司由我们的联系、员工和社区推动。我们接纳各种各样的人。
变革者、创新者、文化爱好者——以及人类。
我们鼓励探索和辩论。我们把关键时刻视为里程碑。
我们看到你，重视你的独特贡献。我们包容、积极的文化为每位员工提供了价值基础，使他们因自己的观点和技能而受到重视，让你选择如何做出改变。
好奇吗？阅读这个机会，了解你如何能在 ConnectWise 做出改变！
在售后合作伙伴生命周期中构建和管理留存与扩展营销计划。
• 开发可扩展的产品特定生命周期旅程，涵盖欢迎、激活、入职、价值实现、采用、现代化和续约准备阶段。
• 开发现代化计划和信心旅程，帮助合作伙伴从旧版产品或版本过渡到当前的 ConnectWise 平台解决方案。
• 利用客户健康状况、产品使用情况、实施状态、教育参与度、现代化状态、情绪、续约信心和意图信号，识别相关的合作伙伴群体。
• 建立清晰的项目触发条件、受众标准、行动号召和交接点，涉及合作伙伴成功团队、客户管理、销售和续约部门。
• 与产品营销、倡导、合作伙伴成功、专业服务、实施、教育、续约、销售和客户管理团队合作，对齐定位、证明、教育、沟通和生命周期干预措施。
• 与收入运营和营销运营合作，建立细分、自动化、报告、归因和项目评估。
• 测量影响，监控性能并优化激活、采用、价值实现、现代化、续约准备、扩展就绪受众创建、交接质量、管道影响和保留或扩展的 ARR（年度经常性收入）。
ConnectWise 是一家平等机会雇主，致力于打造多元化和包容性的员工队伍，并提供一个工作环境
查看英文原文
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.•Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness.•Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions.•Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts.•Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals.•Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions.•Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement.•Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR.ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.