高级营销策略师，付费与新需求渠道
Senior Marketing Strategist, Paid & New Demand Channels
关于团队
B2B营销团队负责帮助各类企业了解、采用并从OpenAI的产品中获得价值。随着我们在全球与公司、开发者和机构的合作不断扩展，B2B营销已成为OpenAI的重要且持续增长的优先事项。
关于职位
在B2B营销团队中，需求生成构建了一个整合的全漏斗引擎，将受众洞察、内容、现场和数字体验、付费媒体、生命周期以及销售跟进连接起来，以产生合格的销售线索。我们与销售、合作伙伴、产品营销、传播、创意、网站、营收运营、分析和区域团队紧密合作，打造一致的客户体验并扩大有效做法。
我们正在寻找一位高级营销策略师，负责OpenAI B2B业务的付费和新兴需求渠道策略。你将负责B2B受众、渠道、方案、合作伙伴和衡量策略，将销售线索目标转化为明确的方案和投资建议。你将与负责实际媒体执行的绩效营销团队密切合作，同时影响受众策略、活动重点、实验和后续表现决策。你还将建立我们的内容分发和第三方需求媒体合作策略。
在此职位中，你将：
- 负责OpenAI B2B业务的付费和新兴渠道需求策略，涵盖付费搜索、付费社交、展示广告和再营销、内容分发、第三方需求媒体合作、赞助、评测平台以及选定的新兴渠道。
- 将销售线索目标转化为受众和渠道策略，包括ICP和细分优先级、采购小组、意图信号、渠道角色、预测假设、预算建议、活动架构以及滚动的实验路线图。
- 与绩效营销团队紧密合作，定义B2B受众、活动、方案、创意、落地页、转化和衡量要求，而绩效营销团队负责媒体激活、平台运营、优化和日常执行。
- 建立内容分发和第三方需求媒体的策略和合作伙伴组合，包括合作伙伴选择、受众和内容匹配、线索验证标准、商业条款、后续路径和销售线索衡量。
- 与绩效营销、营收运营和分析团队设计全漏斗测试，将媒体曝光和参与度与合格线索、会议、机会联系起来。
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ABOUT THE TEAM
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
ABOUT THE ROLE
Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships.
IN THIS ROLE, YOU WILL:
- Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels.
- Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap.
- Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media activation, platform operations, optimization, and day-to-day execution.
- Building the strategy and partner portfolio for content syndication and third-party demand media, including partner selection, audience and content fit, lead-validation standards, commercial terms, follow-up paths, and pipeline measurement.
- Designing full-funnel tests with Performance Marketing, RevOps, and Analytics that connect media exposure and engagement to qualified leads, meetings, opportunities, pipeline, and revenue—not platform metrics alone.
- Owning B2B channel-mix and budget recommendations in partnership with Finance, Performance Marketing, and Marketing leadership, using downstream performance to determine where investment should shift.
- Identifying and validating new demand channels through structured pilots with clear hypotheses, guardrails, success thresholds, and scale-or-stop decisions.
- Developing clear performance narratives and recommendations for leaders and cross-functional partners, including what’s working, what isn’t, and what should change next.
YOU MIGHT THRIVE IN THIS ROLE IF YOU:
- 10+ years of experience across B2B performance marketing, paid acquisition, demand generation, or growth, ideally supporting enterprise and multi-segment audiences.
- Deep expertise in B2B audience strategy, paid search, and paid social, with practical experience across content syndication, third-party demand media partnerships, audience platforms, conversion tracking, and vendor management.
- A track record of managing meaningful budgets and improving qualified pipeline, ROI, CAC efficiency, conversion, or revenue outcomes.
- Strong quantitative judgment across forecasting, experimentation, incrementality, attribution, funnel analysis, and budget optimization.
- The ability to set B2B strategy and provide clear execution direction while partnering effectively with a Performance Marketing team that owns channel activation, optimization, and day-to-day media operations.
- Excellent communication and influence across Finance, Sales, RevOps, Analytics, Creative, Product Marketing, Web, and executive stakeholders.
- Comfort operating in ambiguity, learning quickly, and making disciplined decisions when data is incomplete.
- Genuine curiosity about emerging AI-native marketing workflows and a commitment to responsible experimentation and rigorous quality control.
WORKPLACE & LOCATION
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.