品牌经理
Brand Manager
设计市场运营职能支持限定地区（需当地身份）
公司Netcrawler
薪资未公开
工作地点Canada
地域资格限定地区（需当地身份）
时区要求日间重叠约 6 小时，基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
注意地域限制：该职位明确限定在 Canada 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。
主导品牌活动的规划与执行
- 与业务部门、产品团队和代理合作伙伴一起，制定并执行全年整合营销/品牌活动日历，包括品牌认知和获客、基础升级销售、交叉销售及生命周期管理活动
- 领导小型、中型和大型跨职能活动——从基于洞察的沟通方案制定到市场执行及活动后分析
- 管理制作流程的执行——与内部团队、代理和制作合作伙伴紧密合作，确保按时完成并跟踪活动进展
- 管理沟通项目的实施，并提供季度展望
- 深入理解制作流程，积极探索提升上市速度和效率的机会
- 定期向内部利益相关者沟通项目状态和时间表更新
- 发布项目后分析报告，并提出未来活动的建议
- 监控和评估竞争对手活动，并分享对机会的看法
- 同时优先处理和协调多项任务和项目
- 在团队环境中高效工作
品牌定位开发
- 在市场中创造品牌差异化，以实现业务目标并获取最大市场份额
- 与内部团队密切合作，了解并塑造品牌战略、业务需求、产品细节和消费者洞察
- 确保产品与整体品牌战略保持一致
- 制定并发展品牌定位活动，以提升品牌认知度和品牌健康度
Originally posted on Himalayas
查看英文原文
Lead the planning and execution brand campaigns
- Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns
- Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis
- Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns
- Manage the implementation of communication programs with a quarter over quarter outlook
- Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency
- Regularly communicate project status and timeline updates to internal stakeholders
- Publish project post-analysis reports with recommendations for future campaigns
- Monitor and evaluate competitive activities and share points of view on opportunities
- Prioritize and juggle many tasks and projects at once.
- Effectivity work within a team environment.
Brand positioning development
- Create brand differentiation in market to achieve business targets and capture the greatest share
- Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights
- Ensure product alignment to overarching brand strategy
- Develop and evolve brand positioning campaign to enhance brand recognition and brand health
Originally posted on Himalayas
本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。
本站只做信息聚合展示，不参与招聘流程，也不向求职者收取任何费用。