付费获取总监
Director Paid Acquisition
如果你希望成为Maxonian，帮助将最好的2D和3D视觉效果、动态图形、游戏、AR/MR/VR、可视化和设计软件推向市场，那么我们应该聊聊。
我们是谁：
Maxon由充满才华和激情的人组成，深深扎根于创意行业，致力于赋能艺术社区。我们是Maxonians。我们鼓励彼此成为好奇的学习者。我们痴迷于客户满意度和灵感——购买前、购买中和购买后。如果你也希望成为Maxonian，帮助将最优秀的2D和3D视觉效果、动态图形、游戏、AR/MR/VR、可视化和通用设计软件推向市场，让我们谈谈。
为了推动下一轮增长，我们正在寻找一位Director Paid Acquisition加入我们的市场营销领导团队，负责并扩大跨受众的多渠道绩效营销引擎。
你将负责：
策略与执行：
- 在Meta、Google Ads、TikTok Ads和Apple Search Ads等付费渠道上制定并实施端到端用户获取策略。
- 建立并带领一支高效能的团队。
预算管理：
· 管理付费媒体预算以实现年度增长目标。预测成本和销售（作为整体损益的一部分），并按月、季度和年度报告实际值与预测值的对比。
活动优化：
· 通过调整创意、定位、出价和预算分配，优化活动以提升用户增长和盈利能力。
绩效分析：
- 收集、监控、分析并报告关键指标，如CAC、LTV/CAC和ROAS，以支持决策。
- 与数据科学和分析团队合作，构建仪表盘并自动化报告。
- 建立端到端分析和增量测试的数据基础设施。
测试与创新：
- 设计和测试以提高转化率并探索新的非常规增长机会。
- 设置增量测试以展示付费营销的增量效果。
跨职能协作：
· 与B2B、品牌与创意、产品、网页开发和工程、数据科学团队紧密合作，对增长计划达成一致。
我们寻找：
- 7-8年以上在全漏斗用户获取领域的领导经验，有成功管理并扩大多目标付费媒体活动的记录，显示出高增量并达成设定的收入目标。
- 本科及以上学历或同等相关经验
- 在构建端到端用户获取流程方面有实战经验
查看英文原文
If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat.
WHO WE ARE:
Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.
To fuel our next stage of growth we are looking for aDirector Paid Acquisitionto join our Marketing leadership team andto own and scale our multi-channel performance marketing engine across audiences.
What you will do:
Strategy and execution:
- Develop and implement end-to-end user acquisition strategies across paid channels like Meta, Google Ads, TikTok Ads, and Apple Search Ads.
- Build and lead ahigh-performingteam
Budget management:
· Manage paid media budgets to achieve set annual growth goals. Forecast costs and sales (as part of the overall P&L) and report on actuals vs forecast monthly, quarterly and annually.
Campaign optimization:
· Optimize campaigns for user growth and profitability by adjusting creatives, targeting, bids, and budget allocation.
Performance analysis:
- Capture, monitor, analyze, and report on key metrics like CAC, LTV/CAC, and ROAS to inform decisions.
- Partner with data science and analytics team to build dashboards and automate reporting.
- Establish data infrastructure for end-to-end analytics and incrementality testing.
Testing and innovation:
- Design and tests to improve conversion rates and explore new, unconventional growth opportunities.
- Set up incrementality tests to demonstrate paid marketing incrementality.
Cross-functional collaboration:
· Work closely with B2B, Brand and Creative, Product, Web dev and Engineering, and Data Science to align on growth initiatives.
What we are looking for:
- 7-8+years' experienceas a leaderinfull-funnel user acquisition, with a proventrack recordof managing and scaling multi-objectivepaid media campaigns that show high incrementality and hit set revenue goals.
- Bachelor's degree or higher or equivalent relevant experience
- Hands-on experience in building end-to-end marketing analytics and data infrastructure necessary for capturing paid media profitability and incrementality.
- Strong commercial and analytical skills and the ability to make long-term, data-driven decisions on the ways to grow and optimise.
- First-handexpertisewith major advertising platforms and analytics tools.
- Creative thinking to develop high-performing ad creative and testnew approaches.
- Solid experience in leveraging 1P, 2P and 3P data, user behaviour data, and market signals.
- Deep experience in leading and influencing teams and stakeholders across different departments, from Company’s senior leadership to cross-functional stakeholders. Ability to clearly outline path for growth and requirements.
- Business fluency in English, another European language would be a plus
Salary Range *: 190-220k USD annually
*Salaries at Maxon are based on a candidate's specific criteria including experience, skillset, education and location. Maxon uses industry-driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wages.
WHAT WE OFFER:
You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click "Apply" to submit your application. Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!
Originally posted on Himalayas