客户营销经理
Customer Marketing Manager
关于Onit：
我们通过人工智能的力量重新定义法律运营的未来。我们的前沿平台简化企业法律管理、事项管理、支出管理和合同生命周期流程，将手动工作流程转变为智能自动化解决方案。
我们是一支创新者团队，以人工智能为核心，帮助法律部门变得更加快速、智能和具有战略意义。随着我们继续增长并扩展新的人工智能中心平台的功能，我们正在寻找敢于思考和构建的人员，他们热衷于塑造法律科技的下一章。
如果你被有意义的工作所激励，喜欢解决复杂的问题，并希望帮助现代化法律团队的运作方式，我们很期待与你见面。
主要职责：
- 扩展活动：制定并执行针对现有客户的定向客户营销活动，推广相关的附加产品、互补解决方案和扩展用例。
- 客户细分与机会识别：利用客户、产品使用情况和账户数据，识别高潜力受众和交叉销售与升级销售的机会。
- 扩展内容与赋能：创建面向客户的资料，包括解决方案亮点、使用案例、客户故事、网络研讨会和电子邮件活动，清晰传达扩展Onit解决方案的价值。
- 跨职能增长对齐：与销售、客户成功、产品管理和其他相关方合作，确保扩展活动与账户优先级、客户需求和商业机会保持一致。
- 分析与报告：负责并报告年度交叉销售/升级销售管道和收入目标；衡量活动参与度、转化率、影响的管道和扩展收入，并利用性能洞察优化定位、信息传递和未来项目。
- 客户扩展计划：策划并执行定向网络研讨会、产品教育和其他客户计划，展示Onit的其他功能并鼓励客户基础更广泛地采用。
- 内容开发：撰写、编辑并发布能打动客户需求的引人入胜的内容，如案例研究、成功故事、网络研讨会和新闻通讯，突出Onit解决方案的价值。
- 客户倡导：负责我们的客户倡导计划，鼓励满意的客户分享他们的故事并参与推荐和案例研究的机会。
- 活动和网络研讨会
查看英文原文
About Onit:
We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.
We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.
If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.
Key Responsibilities:
- Expansion Campaigns: Develop and execute targeted customer marketing campaigns that promote relevant add-on products, complementary solutions, and expanded use cases to existing customers.
- Customer Segmentation and Opportunity Identification: Use customer, product usage, and account data to identify high-potential audiences and whitespace opportunities for cross-sell and upsell campaigns.
- Expansion Content and Enablement: Create customer-facing content, including solution spotlights, use cases, customer stories, webinars, and email campaigns, that clearly communicates the value of expanding Onit solutions.
- Cross-Functional Growth Alignment: Partner with Sales, Customer Success, Product Management, and other stakeholders to align expansion campaigns with account priorities, customer needs, and commercial opportunities.
- Analytics and Reporting: Own and report against an annual cross-sell/upsell pipeline and revenue target; measure campaign engagement, conversion, influenced pipeline, and expansion revenue, and use performance insights to optimize targeting, messaging, and future programs.
- Customer Expansion Programs: Plan and execute targeted webinars, product education, and other customer programs that showcase additional Onit capabilities and encourage broader adoption across the customer base.
- Content Development: Write, edit, and publish compelling content that speaks to our customers’ needs, such as case studies, success stories, webinars, and newsletters that highlight the value of Onit’s solutions.
- Customer Advocacy: Own our customer advocacy program, encouraging happy customers to share their stories and participate in reference and case study opportunities.
- Events and Webinars: Plan and execute customer-focused events and webinars that foster community engagement and showcase our latest product innovations.
Required Skills:
- Bachelor's degree in marketing, business, or a related field; MBA a plus.
- 5+ years of experience in marketing, with a focus on customer marketing or engagement within a B2B environment, preferably in software or technology.
- Strong understanding of customer lifecycle management and best practices in customer retention.
- Comfortable operating with a defined revenue or pipeline target and reporting progress against it to sales and executive stakeholders.
- Proven ability to develop and execute successful marketing campaigns and create content tailored to customer needs.
- Excellent communication and interpersonal skills, with a demonstrated ability to collaborate across diverse teams.
- Proficient in HubSpot and Salesforce
- Analytical mindset with the ability to interpret data and make informed, data-driven decisions.
At Onit, we’re committed to offering fair and competitive compensation. In addition to base pay, associates are eligible for an annual discretionary bonus. The final base salary you receive will reflect factors such as your skills, education, experience, and work location.
Benefits & Perks That Support You:
Onit offers a comprehensive total rewards package designed to support the whole employee at work and beyond:
Health Coverage Choices: Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Family Support: Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
Income Protection: 100% employer-paid life and disability insurance.
Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.
Community Engagement: One paid volunteer day each year to give back to the community.
Our Commitment to Applicants
We know that not everyone will check every box in a job description. At Onit, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.
This position will remain open for applications for 7 calendar days from the posting date.
Originally posted on Himalayas