增长营销策略师
Growth Marketing Strategist
在ClickUp，我们正在打造工作的未来：首个真正融合AI的工作空间，将任务、文档、聊天、日历和企业搜索统一在一起，并通过以情境为导向的AI进行加速。我们是一家以AI为核心的企业。每位团队成员都被期望每天使用AI，我们在招聘过程中会评估AI的熟练程度。加入我们，一起重新定义可能性。🚀
简介：你负责从新注册到深度参与并付费使用ClickUp和Brain²的整个流程。你构建自助式引导和生命周期系统（应用内和邮件），根据用户的实际行为，在合适的时间提供合适的内容，引导他们更深入地使用产品。你负责转化到付费：付费墙的出现和表现方式、促销活动的时机和方式，以及最终促使工作区升级的因素。你的核心目标是让用户认识到AI赋能的ClickUp工作区的价值。你思考的是系统，而不是活动。你利用AI作为你的放大器，实现原本需要一个团队才能达到的规模。
这不是一个企业客户维护的角色。
职责：
自助引导与生命周期：
- 负责完整的自助引导体验：应用内流程、生命周期邮件和产品界面信息，将新注册用户从首次使用引导至深度参与的工作区。
- 构建基于触发条件的系统，实时响应用户行为。刚创建第一个清单的用户获得的指导与刚刚邀请团队的用户不同。每个接触点都根据用户实际行为和下一步最有用的内容进行个性化。
- 利用AI在合适的时机为用户提供上下文相关的内容：工作区模板、建议的工作流程、功能教育和特定使用场景的指导，所有内容都由他们在ClickUp中的实际操作驱动。
- 掌握应用内和邮件干预的时机、位置和频率。进行快速实验，了解哪些因素能促进更深入的使用，哪些会导致摩擦或疲劳。
付费转化：
- 负责免费工作区转化为付费计划的方式。这意味着付费墙的设计和文案、定价页面优化、促销策略，以及准确理解哪些时刻和行为使工作区准备好购买。
- 设计并运行付费转化实验，速度是传统营销人员的3-5倍，因为您构建了AI系统来处理大量数据，而不是因为您更加努力。
查看英文原文
At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀
Summary: You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace. You think in systems, not campaigns. You use AI as your force multiplier to operate at a scale that would normally require a team.
This is not an enterprise customer nurturing role.
Responsibilities:
Self-Serve Onboarding & Lifecycle:
- Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.
- Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next.
- Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp.
- Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue.
Conversion to Paid:
- Own how free workspaces convert to paid plans. That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy.
- Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder.
- Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.
Driving Brain² Adoption:
- You are the person who gets users to go deep with Brain² and get real value from it as quickly as possible after signup.
- Build the systems that surface Brain² at the right moment in a user's journey: when they're doing something manually that AI could do, when they're stuck, when they'd benefit from AI-generated content or automation.
- Own the metrics that prove users are getting value from AI-enabled workspaces and use those metrics to feed back into the onboarding and lifecycle systems.
Requirements:
- 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS
- Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product (not a single-flow app) — can walk through how they navigated product depth without overwhelming new users
- Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work
- Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation
- Already operates at 3-5x output through AI-powered systems
How We'll Evaluate You:
- Show us a lifecycle or onboarding system you built end-to-end, with before/after numbers on activation or conversion. We want to know a bit about how you'd build this.
- Be a power user of a work management or productivity platform. We'll give you a real activation problem and you'll show us how you'd fix it.
- Walk us through how you'd take a user from "just signed up" to "deep in ClickUp, paying, and actively using Brain²."
Equal Opportunity Employer
ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
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