高级产品市场营销经理
Senior Product Marketing Manager
高级产品营销经理
美国 | 远程
FoodChain ID 正在寻找一位高级产品营销经理（企业版），负责我们企业产品组合的定位、信息传递和市场进入策略，包括人工智能和产品生命周期管理解决方案。
三十多年来，FoodChain ID 始终处于新食品行业的前沿，帮助公司应对日益增长的全球对透明度、问责制、安全性和可持续性的需求。
职位机会
这是一个需要亲力亲为的个人贡献者角色，位于产品、商业和市场营销的交汇点。
你将与业务和产品负责人密切合作，将复杂的技术能力转化为能引起食品饮料研发、产品开发和合规采购人员共鸣的精彩故事。你还将把客户、市场和竞争洞察带入产品路线图讨论中——帮助我们将所构建的产品与市场推广方式联系起来。
你将负责
- 负责企业产品组合的差异化定位、价值主张和信息传递。
- 主导产品发布、产品组合扩展和战略增长计划的全流程市场进入策略。
- 与产品管理和产品开发团队合作，利用客户、市场和竞争洞察来塑造企业产品路线图。
- 将复杂技术转化为清晰的客户利益和业务成果。
- 制定市场进入简报、解决方案内容、销售材料、演示文稿、案例研究、竞争对抗卡和行业观点文章。
- 开展客户访谈、胜败分析、竞争研究、细分和用户画像开发。
- 为销售团队提供信息传递、培训、指南和赋能工具，以提高商业效率。
- 与产品、销售、市场、客户成功和技术团队围绕共享的发布计划和信息传递达成一致。
- 评估发布表现，并根据市场反馈持续优化我们的方法。
- 你具备的条件
- 我们希望找到一位在 B2B 技术、数据或服务公司有 5–7 年以上产品营销经验的人选，这些公司服务于企业及中型市场客户。
- 你需要有实际经验负责产品或产品组合的定位和信息传递，而不仅仅是支持营销活动，同时还需具备将复杂产品功能简化为不同受众理解的能力。
- 有面向食品和饮料行业进行营销、合作或工作的经验者优先。
查看英文原文
Senior Product Marketing Manager
United States | Remote
FoodChain ID is looking for a Senior Product Marketing Manager – Enterprise to own positioning, messaging, and go-to-market strategy for our Enterprise portfolio, including AI and product lifecycle management solutions.
For more than three decades, FoodChain ID has been at the forefront of the New Food industry, helping companies navigate increasing global demands for transparency, accountability, safety, and sustainability.
The Opportunity
This is a hands-on individual contributor role sitting at the intersection of Product, Commercial, and Marketing.
You’ll partner closely with business and product leaders to turn sophisticated technical capabilities into compelling stories that resonate with food and beverage R&D, product development, and compliance buyers. You’ll also bring customer, market, and competitive insights into product roadmap discussions—helping connect what we build with how we take it to market.
What You’ll Do
- Own differentiated positioning, value propositions, and messaging for the Enterprise portfolio.
- Lead end-to-end go-to-market strategy for product launches, portfolio expansion, and strategic growth initiatives.
- Partner with Product Management and Product Development to help shape the Enterprise product roadmap using customer, market, and competitive insights.
- Translate complex technology into clear customer benefits and business outcomes.
- Develop GTM briefs, solution content, sales materials, demos, case studies, competitive battlecards, and thought leadership.
- Conduct customer interviews, win/loss analysis, competitive research, segmentation, and persona development.
- Equip Sales with messaging, training, guides, and enablement tools designed to improve commercial effectiveness.
- Align Product, Sales, Marketing, Customer Success, and technical teams around shared launch plans and messaging.
- Measure launch performance and continuously refine our approach based on market response.
What You Bring
We’re looking for someone with 5–7+ years of product marketing experience within a B2B technology, data, or services company serving enterprise and mid-market buyers.
You should have demonstrated experience owning product or portfolio positioning and messaging, rather than solely supporting campaigns, along with the ability to simplify complicated product capabilities for different audiences.
Experience marketing to, working with, or working in the food and beverage supply chain is important. Knowledge of food safety, regulatory, PLM, or formulation is a strong plus.
You’ll also bring strong written and verbal communication, cross-functional influencing skills, project management instincts, and a curious, data-driven approach.
Additional pluses include product management experience and familiarity with Oracle, Siemens, and/or Infor PLM ecosystems.
EEO Statement
FoodChain ID, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our Human Resources Department at .
Originally posted on Himalayas