兼职教员 - 公共关系(远程-佛罗里达)
Adjunct Faculty - Public Relations (Remote-FL)
如果你希望获得学习、成长以及为社区做出贡献的机会,可以考虑在Full Sail University的就业机会。你将找到多种职业选择、优厚的福利、一个欢迎并重视创意的环境,以及充满挑战和回报的工作体验!
衡量和评估公共关系工作的影响力对于确保任何营销和/或公关活动的成功至关重要。在《社交媒体指标与投资回报率》课程中,学生将学习如何追踪、报告和分析描述受众行为和态度的各种指标。在课程中,学生将学习如何使用数字信息来描述和解释与活动目标和成果相关的绩效。学生将研究定量和定性测量方法,以帮助为受众搜索趋势、网站流量和社会行为(如内容分享)提供背景。除了探索这些指标外,学生还将学习如何将这些衡量标准整合到他们的专业规划中。该课程将使学生了解传统和现代的指标和报告工具,用于数据分析。最终,学生将学习如何制定和创建报告,从而增强利益相关者对公共关系过程的理解和信心。此职位为兼职,每周工作不超过20小时,线上授课,且必须为佛罗里达州居民。
主要职责和责任:
- 通过有效的教学技能创造学习环境,保持以学生为中心的焦点,并紧跟相关行业标准。
- 运用多种教学策略,鼓励主动学习。
- 为校园课程进行讲座,并为在线课程安排虚拟课程会议。教学将通过校园和在线方式开展。
- 与多样化的学生群体积极互动;为所有学生提供平等的学习机会。
- 展现对行业的承诺,通过继续教育保持知识和技能的相关性,按照教职员工发展计划执行。
其他职责:
- 遵守Full Sail University的政策和程序
- 严格保密学生和公司信息
- 展现对组织使命和价值观的强烈承诺
查看英文原文
If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!
The ability to measure and evaluate the impact of public relations efforts is critical to ensuring the success of any marketing and/or public relations campaign. In the Social Media Metrics and ROI course, students will learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes. In the course, students will learn how to use numeric information to describe and explain performance in relation to campaign goals and objectives. Students will examine quantitative and qualitative measurements to help provide context for audience search trends, website traffic, and social behavior such as sharing content. In addition to exploring these metrics, students will also learn how to integrate these measures into their professional planning. The course will provide students with an understanding of both traditional and contemporary metrics and reporting tools for analyzing data. Ultimately, students will learn how to develop and create reports, which will develop a stakeholder's understanding and confidence in the public relations process. This position is part time working no more than 20 hours per week, online and must be resident in the state of Florida.Essential Duties and Responsibilities:
- Create an environment of learning through effective teaching skills, maintain student-centered focus, and stay current with relevant industry standards.
- Utilize a variety of teaching strategies and encourage active learning.
- Perform lectures for campus courses, and hold scheduled virtual course meetings for online courses. Teaching will be conducted through on-campus and online delivery.
- Interact positively with diverse student populations; provide all students with equal opportunities for learning.
- Demonstrate a commitment to the industry, maintain knowledge and skill relevancy through continuing education as defined in the faculty development plan.
Other Responsibilities:
- Adheres to the policies and procedures of Full Sail University
- Maintains strict confidentiality of student and company information
- Demonstrates a strong commitment to the mission and values of the organization
- Adheres to company attendance standards
- Performs other duties as assigned
Supervisory Responsibilities: None
Competencies:
- Strong organizational, analytical, and interpersonal skills
- Exceptional written and verbal communication skills, including proofreading and editing for grammar and punctuation
- Detail oriented
- Ability to multi-task while working independently and collaboratively with other teachers and university staff
- Ability to interact professionally and constructively with students and staff at all levels in an immersive, fast-paced environment
Education and/or Experience:
The ideal candidate must have a minimum of four (4) years related and verifiable work experience in journalism, publishing, multimedia distribution, digital publishing and communications. The minimum degree requirement is a Master’s degree, terminal degree preferred, with at least 18 graduate credit hours in Public Relations, Marketing, Communications, Journalism or related field from an accredited college or university.
Certificates, Licenses, Registrations:
• N/A
Skills:
• Proficiency using software programs such as MS Word, Excel, Keynote/PowerPoint and Outlook
• Broad base of knowledge of journalism, digital publishing, multimedia distribution and communications
• Must have strong social media skills
• Experience with public speaking and giving presentations as well as designing presentations
• Ability to interact professionally and constructively with students and staff at all levels in an immersive, fast-paced environment
• Teaching experience online and experience teaching on a campus
• Experience using Screen-capture web tools or software that allows for recording voice and screen
Environmental Factors/Physical Demands:
Work is performed in an office and classroom environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active student and employee communication; access, input and retrieve information from the computer system. May be subject to; bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.
Full Sail is an Equal Opportunity Employer.
Originally posted on Himalayas