数字营销策略师
Digital Marketing Strategist
- 通过社交媒体与公众互动，确保访问者流向数字网站
- 分析和报告访问者数据，并制定新的产品营销方法
- 开发和管理数字营销活动
- 监督社交媒体策略
- 管理和维护组织的网站
- 为网站和社交媒体账号（如Facebook和Twitter）撰写和优化内容
- 跟踪和分析网站流量，定期提供内部报告并提出改进建议
- 达到关键绩效指标，如降低网站跳出率、提高停留时间或提升转化率
- 持续进行网站的搜索引擎优化
- 修复在线内容中的任何错误或漏洞
- 创建在线横幅广告并监督按点击付费（PPC）广告管理
- 为电子邮件营销活动撰写文案
- 识别数字营销的新趋势，评估新技术，并确保品牌在行业发展中处于领先地位，特别是移动营销方面的进展
- 为组织的网站创建和上传文案和图片
- 向公司管理层提供准确的报告和分析，以展示有效的投资回报率（ROI）
- 研究可能对业务有益的新在线媒体机会，包括移动端、社交媒体、博客和论坛的发展
- 设计网站横幅并协助网页视觉设计
- 进行关键词研究和网络统计数据报告
- 参与社交媒体互动和品牌意识活动
- 制定和整合内容营销策略
- 与媒体供应商谈判以获得最佳价格
- 执行其他指派的任务
- 传播学学士学位（或专业传播资格）
- 至少3年数字传播和营销或类似职位的经验
- 熟练使用Microsoft Office工具 - Adobe Photoshop、Corel Draw、MS Word、MS Excel、MS PowerPoint等
- 有领导和管理SEO/SEM、营销数据库、电子邮件、社交媒体和/或展示广告活动的可证明经验
你是否具有高度创造力，有识别目标受众和制定能吸引、告知和激励受众的数字活动的经验？你是否具备优化着陆页和用户流程的丰富知识？
你是否有A/B和多变量实验的经验，并具备扎实的知识基础？
查看英文原文
- Engage with the public through social media and ensure visitor flow to digital sites.
- Analyses and report on visitor data and devise new ways to market products
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow, provide regular internal reports and make recommendations for improvement;
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Create and upload copy and images for the organization's website;
- Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI);
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Design website banners and assist with web visuals;
- Conduct keyword research and web statistics reporting;
- Contribute to social media engagement and brand awareness campaigns;
- Develop and integrate content marketing strategies;
- Negotiate with media suppliers to achieve the best price
- Performs other duties as assigned
- A Bachelors degree in marketing (or a professional marketing qualification)
- Minimum of 3 years’ experience in digital communications and marketing or a similar role
- Proficient in the use of Microsoft Office Tools- Adobe Photoshop, Corel Draw, MS Word, MS Excel, MS PowerPoint etc.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
·Are you highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate? Do you possess vast knowledge of optimizing landing pages and user funnels?
Are you experienced with A/B and multivariate experiments and have a solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends and working knowledge of ad serving tools (e.g., DART, Atlas).
The GIG group is a holding company for a number of subsidiaries with interests in
key sectors of Nigeria’s economy. We believe that Nigeria, in spite of its seeming vulnerabilities, holds the greatest market potential for any prospective investor through leveraging on people, customer service, and innovative technologies.
At the GIG group we are strong, focused, determined, assertive, customer-centric, ready to partner and compete as we see a world of unlimited possibilities defined by a relentless spirit and great vision.
Originally posted on Himalayas