用户获取经理（AppLovin）
User Acquisition Manager (AppLovin)
关于我们的团队：
BetterMe — 一个全方位的健康生态系统，赋能数百万人变得更好 —— 在身体、心理和情感层面。我们打造让人们变得更好的产品，并不断挑战自我以激励他人。
你的影响：
- 在AppLovin上执行、管理和扩展大规模用户获取活动。
- 从首次接触至转化，端到端地构建和优化基于测验的流程及其他获取流程，测试新的流程概念并改进现有流程。
- 开发并实施以性能、可扩展性和盈利能力为重点的有效用户获取策略。
- 与流程中的创意团队紧密合作：为动态设计师和创意团队提供需求，运行创意测试，分析创意表现，并生成新的假设。
- 管理活动预算、出价策略和性能优化，以最大化投资回报率和业务影响。
- 进行深入的受众、竞争对手、流程和创意研究，以发现增长机会。
- 分析活动、流程和创意表现，发现趋势，并根据数据主动推动改进。
关于你：
- 1年以上付费用户获取相关经验，AppLovin为核心渠道。
- 有构建和优化测验流程及其他获取流程的实际经验。
- 对以性能为导向、以创意为先的广告和流程优化有深刻理解。
- 熟悉分析工具、关键获取指标、归因模型和绩效分析。
- 有与性能活动创意侧合作的经验，并能扩展获取策略。
- 英语水平中等以上。
- 具备强大的分析思维、细致的注意力和以数据驱动决策的能力。
- 结果导向，具有强烈的商业和绩效意识。
- 能够独立工作，有效优先处理任务，并积极主动地推动项目。
加分项：
- 有其他付费渠道的经验 —— Meta（Facebook/Instagram）广告、Google广告、TikTok广告、DV360、Bing广告等。
- 有在多个获取平台使用视频创意的经验。
在BetterMe你能获得：
一个激励人心的使命。每一行代码、每一份设计、每一个想法都帮助数百万人变得更健康、更自信。
信任而非微观管理。你自主管理时间并独立做决定。我们重视结果，而非在线时长。
成长机会。我们90%的领导都在公司内部成长。
查看英文原文
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Your impact:
- Execute, manage, and scale large-scale user acquisition campaigns on AppLovin.
- Build and optimize quiz-based funnels and other acquisition funnels end-to-end — from first touch to conversion — testing new funnel concepts and improving existing ones.
- Develop and implement effective user acquisition strategies focused on performance, scalability, and profitability.
- Work closely with creatives across the funnel: brief motion designers and creative teams, run creative testing, analyze creative performance, and generate new hypotheses.
- Own campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.
- Conduct in-depth audience, competitor, funnel, and creative research to identify growth opportunities.
- Analyze campaign, funnel, and creative performance, spot trends, and proactively drive improvements based on data.
About you:
- 1+ years of hands-on experience in paid user acquisition, with AppLovin as a core channel.
- Proven experience building and optimizing quiz funnels and other acquisition funnels.
- Strong understanding of performance-driven, creative-first advertising and funnel optimization.
- Solid knowledge of analytics, key acquisition metrics, attribution models, and performance analysis.
- Experience working with the creative side of performance campaigns and scaling acquisition strategies.
- Intermediate+ level of English or higher.
- Strong analytical thinking, attention to detail, and a data-driven approach to decision-making.
- Results-oriented mindset with strong business and performance focus.
- Ability to work independently, prioritize effectively, and drive initiatives proactively.
Will be a plus:
- Experience with other paid channels — Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, DV360, Bing Ads, etc.
- Experience working with video creatives across multiple acquisition platforms.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice.Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
Originally posted on Himalayas