市场营销项目协调员
Marketing Project Coordinator
市场运营职能支持限定地区(需当地身份)与中国几乎无重叠,需长期倒时差
公司Propertyse
薪资未公开
工作地点Colombia
地域资格限定地区(需当地身份)
时区要求与中国几乎无重叠,需长期倒时差
用工类型Contractor
发布时间今天
数据来源Himalayas
注意地域限制:该职位明确限定在 Colombia 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:与中国几乎无重叠,需长期倒时差。
职位概述:
你将作为新营销方案的主要执行者和协调者。大部分工作将在 Revinate 和 Canva 中进行——构建和部署电子邮件活动,管理数据库通信,创建和调整营销材料。这可能包括但不限于:
- 在 Revinate 中构建和部署电子邮件营销活动
- 针对潜在客户和广告商的 SMS/MMS 推广
- 管理数据库通信,包括列表细分和维护
- 在 Canva 中创建和调整营销材料
- 收集和分析潜在客户、过往客户和销售指标数据
主要职责:
市场营销与广告
- 在 Revinate 中构建和部署电子邮件活动,从列表细分到发送。
- 管理持续的数据库通信,确保列表干净、细分并保持最新。
- 开发并实施电子邮件和短信营销活动。
- 内容创作,包括使用人工智能。
- 广告支出优化。
- ICP(理想客户档案)分析和识别。
- 能够设置和监控广告活动,衡量表现并提出改进建议。
- 理解并能够实施 SEO。
项目管理与自动化
- 使用项目管理工具如 ClickUp(或其他类似平台)建立并管理全面的营销和活动日历,以确保一致且及时的执行。
- 管理资产、截止日期和工作流程,以确保所有营销材料按时交付。
- 尽可能自动化活动和沟通流程,确保效率和可扩展性。
分析与绩效跟踪
- 使用 Revinate 报告、Google Analytics 和其他工具跟踪、分析并报告电子邮件和营销活动的表现。
- 监控关键指标,包括打开率/点击率、列表增长、网站流量和转化率。
- 利用数据分析持续优化活动策略以获得更好的结果。
- 需要非常熟练地分析数据并使用电子表格。
创意与材料
- 使用 Canva 创建和调整营销材料,确保所有内容与公司的品牌视觉一致。
- 在需要更高级设计工作时与外部平面设计师合作。
要求
- 具备扎实的市场营销基础,并有成功协调多种营销活动的经验。
- 有强烈的敬业精神和责任心
查看英文原文
Position Overview:
You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
- Building and deploying email marketing campaigns (Revinate)
- SMS/MMS outreach for potential customers and advertisers
- Managing database communications, including list segmentation and upkeep
- Creating and adapting marketing materials in Canva
- Data gathering and analysis of Leads, Past Customers, and Sales metrics
Key Responsibilities:
Marketing & Advertising
- Build and deploy email campaigns in Revinate, from list segmentation through send.
- Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
- Develop and implement email and text message marketing campaigns.
- Content generation, including the use of AI.
- Advertising spend optimization.
- ICP - Ideal Customer Profile analysis and identification.
- Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
- Understanding and ability to implement SEO.
Project Management & Automation:
- Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
- Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
- Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.
Analytics & Performance Tracking:
- Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
- Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
- Use data insights to continuously refine and optimize campaign strategies for better results.
- Need to be very proficient in analyzing data and using spreadsheets.
Creative & Materials:
- Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
- Collaborate with external graphic designers when more advanced design work is required.
Requirements
- Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
- A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
- Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
- Hospitality industry experience is helpful, but not required.
- Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
- Strong writing and content creation skills, with experience crafting engaging B2B content.
- Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
- Comfort with AI tools for the purpose of automation and speed of generation.
- Proactive, self-motivated, and comfortable working with a high level of autonomy.
Benefits
- This is a remote role.
- You must use your own computer and have reliable internet.
- Training for all technology will be completed by the Propertyse Team.
- Communication will occur through Google Meet/virtual platform, email, and portal messaging.
- You must have an English proficiency level of C1/C2
- This is a contract role that does not include benefits.
- Contracts are completed through Deel and payments are made through Deel in your preferred currency.
- Working hours will vary but are typically 9a-6p (with a break).
Originally posted on Himalayas
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